Traveling, culinary arts, football, cycling, music, skiing, photography, and geography My strong interpersonal skills and genuine interest in understanding diverse perspectives enable me to connect with clients and colleagues effectively Known for active listening and empathy, I build trust and rapport within the industry, supporting collaborative relationships and impactful brand advocacy
Giacomo Cicciarello
Brand Ambassador
London
Summary
Results-driven sales professional with extensive experience in building strategic relationships, driving brand engagement, and advocating for products within the hospitality sector. Skilled in storytelling, influencing, and educating bartenders and venue managers—key components of effective brand advocacy. My background in fast-paced sales environments has strengthened my ability to communicate confidently, organize effectively, and multitask seamlessly, all essential for representing brands passionately on the on-trade floor. With a genuine passion for spirits and a deep understanding of how to connect with industry professionals and consumers alike, I am fully prepared to serve as an enthusiastic and knowledgeable brand ambassador, promoting brand values, increasing visibility, and fostering meaningful partnerships in the hospitality industry.
Overview
13
13
years of professional experience
4045
4045
years of post-secondary education
4
4
Languages
Work History
Prestige Account Manager
BBB DRINKS
01.2024 - Current
- Cultivated key accounts and forged new partnerships with over 50 venues in London, increasing brand visibility and distribution across the on-trade landscape.
- Delivered compelling product presentations, tastings, and masterclasses to both trade professionals and consumers, effectively communicating brand values and educating audiences about the portfolio.
- Signed more than 10 cocktail listing agreements, demonstrating the ability to secure shelf and menu placements through persuasive proposals and industry insight.
- Organized and executed engaging brand activations and market-leading events, creating memorable experiences that foster consumer engagement and loyalty.
- Represented and promoted the brand at trade shows and exhibitions, elevating its profile within the industry and fostering long-term relationships.
- Collaborated with sales, marketing, and creative teams to develop engaging content and customize strategies that resonate with target audiences.
- Monitored market trends and competitor activity to ensure innovative approaches that maintain a competitive edge and drive growth within the spirits sector.
Bartender
CLARIDGE’S HOTEL (Painter’s Room)
09.2022 - 12.2023
- I developed and executed seasonal cocktail menus, showcasing my creativity and ability to introduce innovative drinks—key skills for promoting and representing brands.
- Collaborated with various spirit brands to create cocktails for brand activations, gaining hands-on experience in product promotion and activation strategies.
- Managed orders and planned for private events, demonstrating strong organizational skills and the ability to execute large-scale brand experiences seamlessly.
- Conducted market research to identify trends and opportunities, ensuring our offerings stayed relevant and appealing—an essential skill for understanding consumer preferences.
- Introduced new spirits and liqueurs to customers, educating them about product features, which directly aligns with the educating and influencing aspects of a brand ambassador.
- Delivered high-standard, authentic customer service, building genuine relationships—an approach that fosters trust and loyalty with consumers and industry professionals.
- Engaged with customers in a personable and authentic way, often upselling and creating memorable experiences that leave a lasting impression—key to driving brand awareness and loyalty.
Brand Ambassador (part-time)
GIN PRIMO (Premiata Officina Lugaresi)
10.2018 - 09.2021
- Participated in high-profile industry events and fairs such as London Imbibe and Roma Bar Show, showcasing brand presence and engaging with industry professionals.
- Collaborated with the brand owner to develop and implement strategies aimed at increasing brand visibility and elevating awareness within the luxury spirits market.
- Identified potential commercial opportunities for Gin Primo, building relationships with distributors and suppliers both on and off-trade to expand brand reach.
- Fostered and maintained strong relationships with key players in the bar and hospitality industry, focusing on delivering personalized brand experiences.
- Introduced the brand to various upscale hospitality venues across London, gathering valuable feedback to help generate new sales opportunities and strengthen the brand’s presence in the luxury segment.
Sales representative
VIP Catering – DORECA
03.2012 - 04.2014
- Successfully increased sales revenue with both existing and new accounts within my portfolio, demonstrating a strong ability to drive growth in a competitive market.
- Monitored and analyzed trading performance and market trends, enabling me to adapt strategies effectively and ensure the best commercial outcomes for my accounts.
- Developed and maintained strong relationships with wholesale partners, working collaboratively to expand the portfolio and increase brand presence within the area.
- Partnered with key customers by providing complimentary products in exchange for PR opportunities and brand awareness, helping to boost visibility and reputation in the market.
Education
BSc - Marketing
Birkbeck University of London
08-2022
WSET level 2 Award - Wines
WSET School London
Vocational Hospitality School in Cervia, Italy
04-2014
Online course tutorial - MS Office, LinkedIn learning, Google analytics essential training, Digital marketing (Google garage), data sources such as Nielsen
Skills
Client relationship management
Client relationship building
Account management
Teamwork and collaboration
Customer service
Account servicing skills
Customer satisfaction
Customer needs assessment
Interests
Timeline
Prestige Account Manager
BBB DRINKS
01.2024 - Current
Bartender
CLARIDGE’S HOTEL (Painter’s Room)
09.2022 - 12.2023
Brand Ambassador (part-time)
GIN PRIMO (Premiata Officina Lugaresi)
10.2018 - 09.2021
Sales representative
VIP Catering – DORECA
03.2012 - 04.2014
Online course tutorial - MS Office, LinkedIn learning, Google analytics essential training, Digital marketing (Google garage), data sources such as Nielsen
BSc - Marketing
Birkbeck University of London
WSET level 2 Award - Wines
WSET School London
Vocational Hospitality School in Cervia, Italy
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