Gianluca Puzzo
Rome
Summary
Accomplished Head Creative Director at Advertising PL, successfully driving brand identity and spearheading innovative marketing strategies that increase client engagement and revenue. Leveraging strategic thinking and creative vision to address complex needs; demonstrating exceptional leadership and communications skills. Background includes specific experience to the role you need: Sports Marketing, Education and Sports Journalism with a specialization and personal passion in the sport of volleyball. Possesses a versatile skill set with subject matter expertise in concept development and marketing communications. Available to relocate to the U.S.A.
Overview
25
25
years of professional experience
Work History
Head Creative Director
Advertising PL
10.2004 - Current
- Develops strategic communication and marketing plans.
- Uses critical thinking to break down problems, evaluate solutions and make decisions.
- Builds strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Presents creative concepts to clients, implements solutions, and drives feedback loops to ensure client satisfaction.
- Optimizes digital presence through website improvement and social media strategies.
- Monitors progress of projects, keeping on schedule and within budget.
- Develops innovative strategies to raise brand awareness and engagement for organizations.
- Revitalizes company branding by redesigning logos, websites, and promotional materials to create a consistent and modern visual identity.
- Elevates brand identity with design and execution of comprehensive visual strategy, encompassing both digital and physical mediums.
Global Sports Marketing Professor
Lorenzo De' Medici Italian International Institute
02.2015 - 06.2020
- Improved student retention rates through proactive communication and support.
- Boosted overall department performance by mentoring junior faculty members and sharing best practices.
- Identified research opportunities for students, assisting with gathering data and drawing conclusions for projects.
- Created excitement and enthusiasm in classroom by delivering engaging subject matter.
- Contributed to planning appropriate and engaging lessons for both classroom and distance learning applications.
- Conducted engaging in-class discussions to facilitate learning and encourage participation.
- Established industry connections for students by organizing guest speaker events, workshops, and networking opportunities.
- Organized guest lectures focused on Volleyball Marketing with Andrea Zorzi, former member of the legendary "Generation of phenomena" Italian National Team, recently inducted to the International Volleyball HOF in Holyoke (MA).
- Evaluated and supervised student activities and performance levels to provide reports on academic progress.
- Met with students to dispense study and career advice and provide guidance and potential opportunities within chosen field.
Editor
Encyclopedia "Garzantina Dello Sport" (Garzanti)
03.2006 - 03.2008
- Wrote over 4,000 lemmas about various sports for the last paper encyclopedia on sports made in Italy (published by Garzanti in 2008).
- Created all the lemmas for: volleyball and beach volleyball, motorsports (Formula 1, Rally, Motorcycle Racing, Motocross), Baseball, American Football, Ice Hockey and Table Tennis.
- Ensured timely delivery of high-quality editorial work.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Drove accuracy of content through careful proofreading and fact-checking.
Copywriter
Micronasa
10.2003 - 10.2004
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Collaborated with the Marketing Teams to develop creative concepts for promotional materials and advertising campaigns.
Press Officer
FIPAV - Italian Volleyball Federation
09.1999 - 06.2003
- Served as Press Officer for both Men's and Women's Italian Volleyball National Teams during the most important international events and competitions, working as staff member for HC Marco Bonitta and HC Andrea Anastasi .
- Traveled with National Teams worldwide for premier international competitions (Argentina, Brazil, Canada, Thailand, Australia and across the Europe).
- Contributed as ghost writer of official speeches by FIPAV President Mr. Carlo Magri.
- Served as a primary point of contact for media inquiries, fostering trust and transparency between the organization, the teams and journalists.
- Contributed to manage the communication, during National Teams seasons, between media and single players, the most important at that time in Italy, such as (in women's team) Francesca Piccinini, Elisa Togut, Manuela Leggeri, Simona Rinieri and Paola Cardullo.
- Contributed to event planning efforts, coordinating logistics for successful press conferences and media briefings.
- Supported internal teams by crafting engaging content for newsletters, intranet articles, presentations, and other materials.
- Collaborated with the Marketing Team to create integrated campaigns that successfully met organizational objectives.
- Maintained an up-to-date database of key media contacts, optimizing outreach efforts to secure maximum coverage across relevant channels.
Education
Bachelor of Arts - Political Sciences
Università Degli Studi Di Roma "La Sapienza"
Rome, Italy07-1999
Skills
- Strategic Thinking
- Creative vision
- Concept Development
- Advertising knowledge
- Communications strategies
- Marketing Communications
Languages
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Additional Information
Advanced knowledge and use of the following software and platforms (both for Windows and Mac):
- Microsoft Office Suite;
- Adobe Photoshop;
- Adobe Illustrator;
- Quark XPress;
- CMS Wordpress and many plugins;
- Confluence;
- Mural.
Timeline
Global Sports Marketing Professor
Lorenzo De' Medici Italian International Institute
02.2015 - 06.2020
Editor
Encyclopedia "Garzantina Dello Sport" (Garzanti)
03.2006 - 03.2008
Head Creative Director
Advertising PL
10.2004 - Current
Copywriter
Micronasa
10.2003 - 10.2004
Press Officer
FIPAV - Italian Volleyball Federation
09.1999 - 06.2003
Bachelor of Arts - Political Sciences
Università Degli Studi Di Roma "La Sapienza"
Hobbies
- Former Volleyball Player, Referee and Coach;
- Amateur Softball Fastpitch manager with "Red Foxes Roma Baseball and Softball";
- Sport blogger on sport1one.eu;
- Writer of poems, police novels and sport short stories (available on Amazon).
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