Sport: Soccer, Ski, Cross-fit, Swimming, Tennis, Hobby/Interests: Business, Blockchain, Digital Transformation, Startups, Travelling around the world, events, politic
Gianvito Mastrorocco
acquaviva delle fonti
Profilo professionale
Digital Marketing professional with 8+ years of experience in performance marketing, lead generation, marketing automation and data-driven optimization within structured and international environments. Strong focus on campaign performance, funnel optimization, KPI monitoring and ROI-driven decision making. Experienced working with cross-functional teams and reporting results to management in fast-paced, target-oriented contexts.
Panoramica
11
11
years of professional experience
Esperienza lavorativa
CMO and Advisor
Weega
2023.01 - 2026.02
- Weega is a data-driven social ecommerce platform enabling discovery and purchase of board games through community engagement and digital experiences.
- Led digital acquisition and growth strategy, scaling the platform to 7,500+ users in 3 years and 1,700+ active yearly customers, reaching €425K in annual revenue with consistent YoY growth.
- Built and optimized paid marketing, ambassador programs, partnerships, affiliate marketing and referral programs to drive sustainable customer acquisition.
- Weega.it
Digital Marketing & Communication Manager
Master Group
2022.06 - 2026.02
- Project Manager and Admin CRM Salesforce
- Reputation Marketing and Brand Awareness
- Marketing Automation and Online Campaign
- Implementation and management of Digital Tool for develop Business
- Development of external and internal communication plans
- Project Manager Corporate Sustainability Report
- Digital Marketing Strategy to support internationalization
- Www.masteritaly.com
Digital Marketing and PR Specialist
Master Group
2017.09 - 2022.06
- Working to initiate effective marketing strategy campaigns online, and to translate business goals into successful marketing campaigns.
- Evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and demands.
- Digital Marketing Strategy
- Define market sizing, identify market trends, opportunities and threats on customer experience paradigm
- Benchmark competitors: quantitative analysis, identification of opportunities in the customer & digital area
- Developing and executing a digital customer engagement strategy through a measured creative data-driven approach in order to achieve the business goals and managing the web agency/provider relationships.
- Use of AI-based tools to support campaign optimization, content ideation and performance analysis
- Map the Customer Journey and identify the “moments of truth”, evaluate “pain points” and “opportunity to delight”
- Define an evolutionary Customer strategy: how to adapt the strategy to digital and traditional channels.
- Prioritize the initiatives and define a detailed action plan
- Digital Community Manager Jump in SAP www.jumpinsap.it to help the employees to adopt new ERP and support the company to drive their digital transformation.
- Marketing Automation
- Managing the Marketing Automation tool (Pardot Salesforce) having skills on designing, building, and implementing marketing workflows, campaign and funnels
- Start up and launch of new digital campaigns and identify and quantify a growth plan for an funnel strategy
- Design advanced reports, dashboards, and business process automation.
- Implement, customize and maintain the Customer and Partner Community.
- PR & Media Relations
- Management, coordination and press office responsibility (corporate and product).
- ADV and digital pr : design of advertising campaigns, coordination of agencies, media planning, purchase of advertising space.
- Below-the-line communication and marketing material: agency coordination and content supervision
- Www.masteritaly.com
Marketing Junior Product Manager I-O
Bristol-Myers Squibb
2016.05 - 2017.06
- I worked in Immuno-Oncology Business Unit, in collaboration with product and project managers, promoting the company culture through positive internal and external relations.
- Focus on the launch and development of Opdivo value and strategy in Melanoma Cancer.
- Key Responsibilities:
- Promotional materials developed to support the sales force according to branding and value proposition
- Customer engagement including the responsibility of local and national congresses
- Business and Insight Analytics of competitor, market trends and sales; analysis and forecasting
- Cross-functional networking (medical affairs, access, regulatory, regional marketing, and sales)
- Ensure compliance and complies with local rules and regulations
Brand Marketing Assistant
Colgate-Palmolive
2015.07 - 2016.01
- Assisted Home Care Brand Manager with new product development process, Market research (Nielsen Answer) and competitive trends analysis, Sell-in and sell-out analysis, Social Media Strategy development
Co-founder and Business developer
Passparyou
2015.02 - 2015.05
- Startup that works in Internet security. Passparyou creates a personal digital identity in Blockchain's decentralized network
Istruzione
CRM
LUM Salesforce Academy
01.2024
Master International Marketing Management - Executive Leadership Certificate Program
Saint Joseph’s University
Philadelphia04.2016
Master Degree - Management and Marketing of the enterprises
LUISS Guido Carli University
Rome03.2015
Summer School - General and Business English program
ISE Intensive School of English
Brighton09.2013
Bachelor's degree - Administration, Finance and Control
LUISS Guido Carli University
Rome09.2012
Competenze
- Hard Skills: GA4, Google ADS, Meta Business Manager, Linkedin Ads, Youtube, Mailchimp, Wordpress, SEO, Funnel CRM & Marketing automation, Pardot by Salesforce, AI & Automation Tools for Marketing Performance
- Soft Skills: Problem Solving, Creativity, Critical Thinking, Team working, Negotiation
Side Projects
2020 - today: Partner and Business Developer at ARSNOVA STUDIO
Branding & Digital Agency
https://arsnovastudio.it
Hobby e interessi
Languages
English
Avanzato
C1
spanish
Intermedio avanzato
B2
Francese
Principiante
A1
Cronologia
CMO and Advisor
Weega
2023.01 - 2026.02
Digital Marketing & Communication Manager
Master Group
2022.06 - 2026.02
Digital Marketing and PR Specialist
Master Group
2017.09 - 2022.06
Marketing Junior Product Manager I-O
Bristol-Myers Squibb
2016.05 - 2017.06
Brand Marketing Assistant
Colgate-Palmolive
2015.07 - 2016.01
Co-founder and Business developer
Passparyou
2015.02 - 2015.05
Master International Marketing Management - Executive Leadership Certificate Program
Saint Joseph’s University
Master Degree - Management and Marketing of the enterprises
LUISS Guido Carli University
Summer School - General and Business English program
ISE Intensive School of English
Bachelor's degree - Administration, Finance and Control
LUISS Guido Carli University
CRM
LUM Salesforce Academy