Giorgia Brancato
Milan,Italy
Summary
Committed and energetic individual with passion for creative marketing. Keeps up to date with and monitors market trends and new technologies to identify marketing opportunities. Seeks chance to gain hands-on experience in developing and executing marketing strategies.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work history
Marketing Manager
Universal Music Publishing Italy
Milan, Italy
05.2022 - 04.2026
- Directed company marketing efforts through creation of promotional graphics and materials.
- Implemented B2B email marketing strategies utilizing Mailchimp and Canva.
- Managed social media (X, Instagram) and website content, optimizing digital presence.
- Adept in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro, After Effects.
- Directed content creation, boosting organic traffic on digital platforms.
- Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
- Developed marketing strategies for effective brand positioning.
Training and Sales Channel Support
Enel Group
Milan, Italy
11.2021 - 04.2022
- Delivered comprehensive training programs to sales channels, transferring content via in-person and virtual sessions.
- Developed and designed training modules and learning paths for external partners, enhancing customer relationship management.
Marketing Assistant
Estee Lauder Companies
Milan, Italy
11.2019 - 05.2020
- Executed brand marketing initiatives, leveraging market and competitor analysis to inform strategy.
- Analyzed sell-in and sell-out sales data to identify trends and inform business decisions.
- Developed impactful sales force training and visual merchandising materials.
Sales and Training Assistant
Bolton Group - Collistar
Milan, Italy
05.2019 - 11.2019
- Contributed to training presentation development, overseeing content coordination, graphic creation, and e-learning adaptation.
- Managed product content updates for all training materials, ensuring current and accurate information.
- Performed matrix-based sales data collection, analysis, and processing, delivering key insights through custom reports.
- Provided direct sales force coordination and support, with focus on areas like Space Management.
Education
Master's Degree - International Management
Università Cattolica del Sacro Cuore
Milan 01.2016 - 01.2019
Bachelor's degree - Language and Cultural Mediation in Tourism and Business
Università per Stranieri
Siena 01.2013 - 01.2016
Summer Program - Marketing
University of California (UCLA)
Los Angeles 08.2017 - 09.2017
Erasmus + -
University College London (UCL)
London 09.2015 - 01.2016
Skills
- Adobe Suite: Advanced
- Google Analytics: Advanced
- Salesforce: Intermediate
- SAP: Intermediate
- HTML and CSS: Intermediate
- Social media marketing: Advanced
- Creative ideation
- Integrated marketing communications
- Social media platforms expertise
- Email marketing expertise
- Promotional material design
- Market segmentation knowledge
- Email marketing automation
- SEO proficiency
- Brand awareness enhancement
- Content management systems usage
LANGUAGES
English
Advanced
Spanish
Upper intermediate
French
Upper intermediate
Italian
Native
Timeline
Marketing Manager
Universal Music Publishing Italy
05.2022 - 04.2026
Training and Sales Channel Support
Enel Group
11.2021 - 04.2022
Marketing Assistant
Estee Lauder Companies
11.2019 - 05.2020
Sales and Training Assistant
Bolton Group - Collistar
05.2019 - 11.2019
Summer Program - Marketing
University of California (UCLA)
08.2017 - 09.2017
Master's Degree - International Management
Università Cattolica del Sacro Cuore
01.2016 - 01.2019
Erasmus + -
University College London (UCL)
09.2015 - 01.2016
Bachelor's degree - Language and Cultural Mediation in Tourism and Business
Università per Stranieri
01.2013 - 01.2016