Giorgia Brancato
Milan,Italy
Summary
Committed and energetic individual with passion for creative marketing. Keeps up to date with and monitors market trends and new technologies to identify marketing opportunities. Seeks chance to gain hands-on experience in developing and executing marketing strategies.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work history
Marketing Manager
Universal Music Publishing Italy
Milan, Italy
2022.05 - 2026.04
- Directed company marketing efforts through creation of promotional graphics and materials.
- Implemented B2B email marketing strategies utilizing Mailchimp and Canva.
- Managed social media (X, Instagram) and website content, optimizing digital presence.
- Adept in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro, After Effects.
- Directed content creation, boosting organic traffic on digital platforms.
- Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
- Developed marketing strategies for effective brand positioning.
Training and Sales Channel Support
Enel Group
Milan, Italy
2021.11 - 2022.04
- Delivered comprehensive training programs to sales channels, transferring content via in-person and virtual sessions.
- Developed and designed training modules and learning paths for external partners, enhancing customer relationship management.
Marketing Assistant
Estee Lauder Companies
Milan, Italy
2019.11 - 2020.05
- Executed brand marketing initiatives, leveraging market and competitor analysis to inform strategy.
- Analyzed sell-in and sell-out sales data to identify trends and inform business decisions.
- Developed impactful sales force training and visual merchandising materials.
Sales and Training Assistant
Bolton Group - Collistar
Milan, Italy
2019.05 - 2019.11
- Contributed to training presentation development, overseeing content coordination, graphic creation, and e-learning adaptation.
- Managed product content updates for all training materials, ensuring current and accurate information.
- Performed matrix-based sales data collection, analysis, and processing, delivering key insights through custom reports.
- Provided direct sales force coordination and support, with focus on areas like Space Management.
Education
Master's Degree - International Management
Università Cattolica del Sacro Cuore
Milan 2016.01 - 2019.01
Bachelor's degree - Language and Cultural Mediation in Tourism and Business
Università per Stranieri
Siena 2013.01 - 2016.01
Summer Program - Marketing
University of California (UCLA)
Los Angeles 2017.08 - 2017.09
Erasmus + -
University College London (UCL)
London 2015.09 - 2016.01
Skills
- Adobe Suite: Advanced
- Google Analytics: Advanced
- Salesforce: Intermediate
- SAP: Intermediate
- HTML and CSS: Intermediate
- Social media marketing: Advanced
- Creative ideation
- Integrated marketing communications
- Social media platforms expertise
- Email marketing expertise
- Promotional material design
- Market segmentation knowledge
- Email marketing automation
- SEO proficiency
- Brand awareness enhancement
- Content management systems usage
LANGUAGES
English
Advanced
Spanish
Upper intermediate
French
Upper intermediate
Italian
Native
Timeline
Marketing Manager
Universal Music Publishing Italy
2022.05 - 2026.04
Training and Sales Channel Support
Enel Group
2021.11 - 2022.04
Marketing Assistant
Estee Lauder Companies
2019.11 - 2020.05
Sales and Training Assistant
Bolton Group - Collistar
2019.05 - 2019.11
Summer Program - Marketing
University of California (UCLA)
2017.08 - 2017.09
Master's Degree - International Management
Università Cattolica del Sacro Cuore
2016.01 - 2019.01
Erasmus + -
University College London (UCL)
2015.09 - 2016.01
Bachelor's degree - Language and Cultural Mediation in Tourism and Business
Università per Stranieri
2013.01 - 2016.01