Conducted in-depth market research leveraging data-driven insights to identify emerging trends, consumer behavior patterns, and strategic opportunities for innovation.
Analyzed sales data, performance metrics, and KPIs, utilizing Excel and Tableau to track market performance, optimize business strategies, and identify areas for growth.
Led and assisted strategic planning for new product launches, integrating data-backed insights to drive market positioning, pricing strategies, and go-to-market execution.
Managed high-impact campaigns ensuring data-informed storytelling and performance-driven execution to maximize brand awareness and ROI.
Education
Marketing Strategy & Analysis
Master Publitalia '80
Milan, Italy
04-2024
Bacherlor's Degree - ECONOMICS AND MANAGEMENT
University of Siena
Siena
10.2023
GCSE Intermediate DEGREE & A-Level DIPLOMA -
Brighton College
Abu Dhabi
06.2019
Skills
Microsoft Office proficiency
Tableau and data visualization
AI tools
Data interpretation and reporting
Detail-oriented approach
Analytical problem solving
Organization and time-management
Good verbal and written communication
Effective team collaboration
Operational performance Tracking
Accomplishments
Optimized marketing performance by analyzing sales data and KPIs, leading to improvement in campaign ROI.
Developed Excel-based model to track and forecast sales trends, improving data-driven decision-making for new product launches.
Wrote and published a book in 2019, by winning "Le Fenici" literacy contest in Italy. Book title: Geodominus
Financial Controller - Chief Administration at Proma srl Hotel Doubetree By Hilton - Hotel Dp Olbia SardiniaFinancial Controller - Chief Administration at Proma srl Hotel Doubetree By Hilton - Hotel Dp Olbia Sardinia