Giovanna Ferrero

As the Head of Digital Content Strategy at Salone del Mobile.Milano, I am responsible for defining and implementing content strategies across the brand's digital platforms. My role involves crafting engaging content ecosystems, diversifying content formats, and optimizing media investments for maximum impact. With a strong focus on brand strategy, I excel in developing communication and marketing projects to enhance the brand's global positioning, also expanding the business through digital services.

Key Responsibilities:

• Brand content strategy definition and development.
• Definition and development of commercial offerings for digital services tailored to exhibitor companies of the Furniture Fair, in order to bolster their communication efforts and extend the fair business throughout the year.
• Supervising editorial collaborators and external partners to ensure strategic alignment and quality content creation.
• Performance monitoring, utilizing performance dashboards to continuously evaluate content effectiveness and identify optimization opportunities.
• Trend and brand sentiment analysis.
• Multi-platform Content Development, overseeing content creation across diverse platforms and formats while maintaining consistency and relevance.
• Special Project Management, leading and executing special projects, including live event coverage during Exhibitions.

Skills:

• Brand Marketing
• Brand Management
• Digital Marketing
• Communication strategy
• Team Coordination
• Data Analysis
• Content Marketing
• Budget planning

The book encompasses the stages required for formulating contemporary digital strategies, capitalizing on the attributes of various channels while refining business decision-making processes. The manual has been adopted by several universities and serves as both an educational resource for students and a platform for the professional growth of practitioners.

Professor and Scientific Coordinator, responsible for program definition, development of educational materials, and oversight of select project work for the following master's programs:

• Master full time in Communication, Digital Media & Social Strategy.
• Master full time in management and business strategy
• Master part time Marketing&Communication Management.
• In-house business training: digital framework, social media strategy e consumer journey development.
• Master full time in Strategy, Innovation and corporate sustainability.
• Master full time in Export e International Business
• Master full time in food&wine management

As the Strategy Director at KIWI, I shape the agency's and clients' strategic directions, positioning them strongly in the market. I focus on defining, developing, and overseeing communication projects tailored to our esteemed clients. I am also responsible for the projects of the Uniting Group, coordinating the various units during the development of communication projects that involve multiple activations as a system (events, sampling, influencers, creativity, and content development).

Key Responsibilities:

• Governed, developed, and supervised key units: strategy, data analysis, social media, and digital management.
• Leveraged these units to provide clients with comprehensive and effective communication solutions.
• Collaborated with renowned brands: Amazon, Audible, Nivea, Star, Saikebon, Tigullio, DHL, iliad, Consorzio Prosciutto di Parma, Comieco, YAP, Aldi, Engineering, BeCharge, and Pringles.
• Delivered cutting-edge strategies to enhance market presence and drive success.
• Worked closely with the talented team to devise innovative solutions.
• Built strong client relationships.
• Crafted impactful campaigns aligned with client goals.

Skills:

• Brand Marketing
• Digital marketing
• Team Coordination
• New Business management
• Data Analysis
• Content Marketing
• Budget Planning

As the Director of Social Media and Data Analytics at VMLY&R, I lead the department responsible for crafting and executing digital strategies to enhance consumer brand experiences.

Key Responsibilities: I head the Social Media and Data Analytics team, formulating and executing holistic digital strategies to enhance brand engagement and foster expansion. Through data analytics, I oversee the optimization of digital campaigns, delivering impactful outcomes for clients. Additionally, I manage the new business domain, crafting communication strategies to diversify and augment the client portfolio.

I have collaborated with renowned brands such as Danone (Activia, Actimel, Danacol), Lavazza, Costa Crociere, Elica, Amadori, Carapelli, Galbusera, Borotalco, Neutro Roberts, Acqua alle Rose, Bancomat, Omia, Conforama, Expert, British American Tobacco, and the Milan-Cortina 2026 Olympics. My focus is on seamlessly integrating digital initiatives to amplify brand visibility and resonance.

Extended Responsibilities: Furthermore, I am responsible for developing digital strategies for agency clients, and I oversee the development of the consumer journey for medium and long-term communication plans. I serve as the reference point for the agency's headquarters in the United States, implementing project frameworks and transferring the digital way of working to the Italian office.

Skills:

• Communication strategy
• Digital Marketing
• Data Analysis
• Team Coordination
• Budget Planning

Lecturer in charge of the following university courses, overseeing program development and instructional material creation.

• Advanced Marketing Management - master's degree (in english)
• Mini track: Online Brand & Product Management

As a Senior Digital & Social Media Strategist at HAVAS Creative Agency, I am entrusted with defining and executing comprehensive digital and social media strategies for our main clients and new business projects..

Key Responsibilities:

• Developed and implemented cutting-edge digital and social media strategies for a diverse client portfolio, including TIM, Ferrarelle, Leffe, Corona, Peugeot, Citroën, Lindt, and more.
• Set and monitored KPIs, conducted thorough competitive and target analysis, and continually refined strategies to achieve exceptional outcomes.
• Prioritized customer experience by shaping seamless brand interactions to establish lasting audience connections.
• Managed content execution across various platforms, ensuring a seamless and consistent brand presence.

Skills

Content Strategy

Content Management

Digital Media planning

Data Analysis

As the Global Social Media and communication Manager at yam112003, dedicated to Sanpellegrino brands (Nestlé Waters), I lead the social media management and strategic planning efforts for international websites and social pages, including Facebook, Instagram, and Pinterest, for esteemed brands such as S.Pellegrino, Sanpellegrino Sparkling Fruit and Beverages, and Acqua Panna.

Key Responsibilities:

• Defining social communication strategies that drive brand engagement and awareness.
• Planning and coordinating digital and social content, ensuring consistent messaging and brand governance across platforms.
• Conducting in-depth insights analysis to inform data-driven decisions and optimize social media performance.
• Managing content creation and curating compelling visuals to captivate audiences and maintain brand identity.
• Overseeing social event coverage to ensure live engagements align with brand guidelines.
• Coordinating communication activities across local markets to create a cohesive global presence.
• Supervising community management efforts to foster meaningful interactions with followers and customers.
• Crafting web content for international audiences, ensuring clear and consistent messaging across regions.
• Defining and coordinating digital PR strategies to amplify brand visibility and reputation.

Skills

• Content Strategy
• Copywriting
• Community Management
• Data analysis and reporting

As the Global & Digital Social Media Manager at Milestone, I spearhead international communication initiatives within the marketing department. Responsible for overseeing websites, social media channels, and partnerships for both corporate and product domains.

Key Responsibilities:

• Strategized digital marketing campaigns for corporate and product initiatives.
• Curated and managed content across various social media platforms including Facebook, Twitter, Instagram, YouTube, Google Plus, and LinkedIn.
• Oversaw maintenance and operation of corporate and product websites, as well as collaborations with partners and sponsors.
• Utilized data-driven insights to optimize social media strategies and decision-making.
• Executed digital PR strategies to enhance brand visibility and reputation.
• Supervised community management efforts for meaningful follower interactions.
• Enhanced user experiences and brand interactions by defining customer journeys.
• Planned and executed advertising campaigns on Facebook, Google AdWords, and YouTube.

Skills

• Brand marketing
• digital marketing
• PR
• Data analysis
• Community management
• Team coordination

Author of the book: "We Apologize for the Interruption. TV and Freedom of Information."

The book narrates the history of Italian television, from its analog to digital era. It explores the evolution of communication, programming, the inception of laws regarding television frequencies, and the involvement of Italian politics in the television duopoly and the transformation brought about by the advent of digital terrestrial broadcasting.

As a Journalist at Ottagono Magazine, a prestigious publication focused on design and architecture, my responsibilities center around formulating and crafting articles that highlight cutting-edge projects, notable companies, and up-and-coming talents within the field.

Editor and copywriter for various TV programs, assistant director, and social media manager for channels dedicated to the promotion of television programs and the network schedule. La3 TV was an H3G project aimed at bridging television with social media channels, collaborating with several prominent figures in the digital realm such as Frank Matano, The Jackal, Pernazza, Silvia Vianello, and in journalism, like Andrea Scanzi.

Skills

• TV Writing
• Project Management of La3HyperSync: the second screen asset linked with tv format
• Quality video control
• Web editing and Social Media Management for Tv's web channels (Facebook, Twitter, Youtube)
• Editing video - post production
• Tv director assistant

Journalist, TV format producer and TV writer.

Skills

• Tv format production
• Journalism reporting and editing
• Assistant TV director
• Quality Video Control
• Editing video

Definition and development of SEO-oriented editorial content in the fashion, beauty, and healthy industries.

Skills

• web writing (SEO oriented)
• HTML editing