Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Citizenship
Phone Number - Mobile
Current Position
Therapeutic Experience
Organizational Skills
Birth Place
Date Declaration
Personal Information
Hobbies and Interests
Disclaimer
Languages
Timeline
Giovanna Stillo

Giovanna Stillo

Summary

Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Senior Brand Manager position. Ready to help team achieve company goals.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Brand Manager Eyecare-Retina (Grading CCNL A1)

AbbVie S.r.l.
10.2022 - Current
  • Lead Marketing Team & Cross Functional Team and collaborate with Global and Europe Colleagues to implemented, and tracked sales and marketing strategies to promote brand product.
  • Created and managed budgets to maximize brand reach and engagement.
  • Researched and identified new opportunities for product and brand development.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Accomplished multiple tasks within established timeframes.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Onboarded new employees with training and new hire documentation.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Provided detailed project status updates to stakeholders and executive management.

Group Brand Manager HCV

AbbVie
01.2019 - 09.2022
  • A Group brand manager is responsible for the marketing of a product and Brand Specialist and Junior Analyst supervise all activities related to the Brand.
  • Senior brand managers work to ensure the success of the brand, must be able to work independently and to make decisions that will affect others and the future of the brand.
  • Being comfortable making public presentations is important, as is the ability to interact effectively with all levels of the organization (Affiliate, Area and Global)
  • To propose and implement strategic plans to achieving business goals.

In Field Project Manager HCV

AbbVie
01.2017 - 01.2018
  • To propose strategic objectives for In Field Teams based on what is defined in the Brand Team, to guarantee the patient's centrality.
  • Coordinate project teams made up of resources not directly managed (cross-functional level).
  • Negotiated and managed third-party contracts related to project deliverables.
  • Drafted project reports to identify successful outcomes, insights and future recommendations.
  • Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
  • Tracked project and team member performance closely to quickly intervene in mistakes or delays.

Medical Advisor Hepatology HCV

AbbVie
01.2015 - 01.2017
  • Support in the pre-launch and launch of 2 innovative Products in Italy
  • Collaboration with MKT Access to the AIFA negotiation and the definition of the dossier for inclusion of the PTOR / PTO
  • Presentation to KOLs portfolio HCV.
  • Management and support about 300 centers involved in the Named Patient Program (Compassionate use Programe) in Italy (the highest number of patients enrolled in West Europe and Canada Area).
  • Supported Scientific / organization for the conduct or approval of HCV Study.
  • Supported Scientific / organization for the conduct or approval of HCV Study: 3 IIS and 1 PMOS Study
  • Drafted and analyzed complex medical data.
  • Promoted scientific and clinical trends awareness and maintained understanding of scientific evidence to construct accurate knowledge.
  • Conducted scientific and clinical presentations to facilitate medical education strategy.
  • Collaborated with cross-functional teams to support product marketing access strategy.
  • Participated in continuing education and professional development to enhance expertise and skills.

MSL and Medical Advisor Virology

MSD
01.2010 - 12.2014
  • Responsible for area South Medical Affair-Virology as Medical Science Liaison for 2 years and I management 4 brands (Victrelis, PegIntron, Rebetol and Isentres) in 2 different Therapeutic Area (HCV and HIV).
  • Work Zone: Southern Italy (Sicily, Calabria, Basilicata, Puglia, Molise and Campania).
  • I achieved only after 2 year the promotion as Medical Manager (Victrelis, PegIntron and Rebetol) Therapeutic Area Virology
  • Support in the pre-launch and launch of new Brand in Italy
  • Presentation to KOLs portfolio HCV and Pipeline.
  • Supported Scientific / organization for the conduct or approval of HCV Study: 3 LCE and 6 IISP
  • Collaboration for the advancement of the project survey (PEM Physician Educational Material) requested by EMA on the Safety of Boceprevir
  • Speaker at Medical Meeting, Expert Meeting and Advisory Board.
  • Support for the drafting and publication of a report on HTA Victrelis in collaboration with the University Sapienza of Rome.
  • Promoted scientific and clinical trends awareness and maintained understanding of scientific evidence to construct accurate knowledge.

Hospital Product Specialist

MSD
07.2004 - 12.2009
  • I worked as Product Specialist Hospital, in 4 different Regions and I Management 6 brands.
  • I Supported the launch of 2 of new products and Improving the development of existing products.
    I Collaborate with Marketing tema for analyzing Pharmaceutical trends and MKT research results.
  • I Leading internal and external audits of the products.
  • I Improved customer relationships and Resolved customer issues.
  • I collaborated with Area Manager and team (MKTG , MEDICAL MKT ACCES) for garmented the positioning of my brands and the achievement of sales goals.

Education

MBA - Business Administration And Management

Luiss Business School, Rome, Italy
03.2024

License to practice as a pharmacist -

University of Calabria-Rende (CS), Italy
11.2003

Degree in Pharmacy -

University of Calabria-Rende (CS), Italy
07.2003

Skills

  • Brand Positioning
  • Campaign Planning
  • Staff Coaching
  • Sales Tracking
  • Marketing Expertise
  • Brand-Building Strategies
  • Budget Development
  • Strategy Development
  • Market Analysis
  • Product Management
  • Performance Management
  • Customer Relationship Management (CRM)
  • Team Leadership
  • Financial Management
  • Business Development

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.
  • Achieved business goals by completing projects with accuracy and efficiency.
  • Lead Cross-functional team of 10 members.
  • Collaborated with internal and external stakeholders the development innovative Projects.
  • Documented and resolved barriers which led to Market share and Market Grow of my brand.

Certification

  • 2007: F2F course with mother language teacher at the British School of Lecce, the total duration of 40 hours.
  • 2007: Intensive English language, at EC London Covent Garden (London), the duration of 2 weeks.
  • 2009-2010: during online Global English
  • 2011: F2F course with mother language teacher at the British Institute of Cosenza, a total duration of 18 hours.
  • 2011: F2F course of English language + course of business English at Regent Edinburgh (Edinburgh), the last two weeks
  • 2013 Training Legal per Medical Affairs
  • 2013 Course MSD Academy: "Finance for non-Finance Manager"
  • 2014 Course of Biotechnology & Course on bio-similar drugs
  • 2014 Course Intermediate Public Speaking (certified by LUISS)
  • 2015 - 2017 F2F course with mother language teacher at the British Institute of Latina
  • 2016 Course Excel (certified by EIPASS)
  • 2016 Course on the meeting management (Infinity)
  • 2017 Emerging Leader Program (6-month experience, London, and Paris)
  • 2017 - present F2F course with mother language teacher at the Inlingua of Rome
  • 2018 Course on Project Management (Infinity)
  • 2020 Marketing Excellence Program on Omnichannel Approach (Training By EDUCOM)
  • 2020-2021 Coach to Lead F2F and Group Program
  • 2021 Wave Coaching for Managers (Webinar)
  • 2021-2022 Winning with Data Academy (AbbVie/Luiss)

Citizenship

Italy

Phone Number - Mobile

+39 3913924121

Current Position

10/2022, present, Senior Brand Manager Eyecare-Retina (Grading CCNL A1), AbbVie S.r.l., Viale dell'Arte 25, Rome, 00144

Therapeutic Experience

  • Cardiovascular therapeutic area
  • Antibiotic therapeutic & Antifungals therapeutic area
  • Virology (HCV and HIV) therapeutic area
  • Eyecare therapeutic area

Organizational Skills

  • I can organize the work independently and thanks to the ability to delegate to my team, establishing priorities and taking on responsibilities in compliance with deadlines and the achievement of objectives. I have excellent communication skills, strong result orientation and the ability to carry out my professional activity through teamwork. In my role, leadership and strategic vision are a minimum requirement to better manage the different aspects of this job such as leading a team or being able to work in stressful situations. And 'my interest consolidate, improve, and implement my professional skills within the Commercial field in executive role.
  • I can relate to people from different backgrounds, thanks to the experience gained in various roles in the pharmaceutical field and the in-depth study carried out in various therapeutic areas. I can communicate clearly and precisely, responding to the specific needs of my internal and external interlocutors as shown in the various professional experiences mentioned. As part of my work experience, mentioned above, I have developed an excellent ability to adapt to change.

Birth Place

Cosenza, Italy

Date Declaration

November 2023

Personal Information

  • Date of Birth: 07/24/74
  • Driving License: Driving license (category B)

Hobbies and Interests

  • I enjoy many sports especially swimming and Pilates.
  • I like to travel, go to movies, read, and listen to jazz music.
  • I like to cook, especially sweets.
  • I love animals especially dogs and horses.

Disclaimer

I certify that the information contained in this Curriculum Vitae is true and accurate. Authorize the processing of personal data within the meaning and for the purposes of Legislative Decree no. 196/2003 for the purposes of recruitment and selection of staff.

Languages

English
Upper intermediate (B2)

Timeline

Senior Brand Manager Eyecare-Retina (Grading CCNL A1) - AbbVie S.r.l.
10.2022 - Current
Group Brand Manager HCV - AbbVie
01.2019 - 09.2022
In Field Project Manager HCV - AbbVie
01.2017 - 01.2018
Medical Advisor Hepatology HCV - AbbVie
01.2015 - 01.2017
MSL and Medical Advisor Virology - MSD
01.2010 - 12.2014
Hospital Product Specialist - MSD
07.2004 - 12.2009
Luiss Business School - MBA, Business Administration And Management
University of Calabria-Rende (CS), Italy - License to practice as a pharmacist,
University of Calabria-Rende (CS), Italy - Degree in Pharmacy,

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Giovanna Stillo