Giulia Capra

Freelancer

Since launching my freelance business, I have worked with national and international clients, specializing in editing, copywriting, and social media management. I produce SEO-oriented content for corporate blogs, online magazines, and digital editorial platforms, as well as articles, newsletters, sponsored posts, and advertorials for both Italian and international print media.
I have enhanced my expertise through advanced professional training and the daily use of digital tools such as Canva and CMS platforms like WordPress (Gutenberg, Elementor). I thrive in diverse, international teams, which I consider a key driver for both professional and creative growth.

• Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
• Wrote new articles for company blogs.
• Enhanced blog content quality by reviewing and editing articles before publication.
• Analyzed website traffic data to identify popular topics and inform future content strategy.
• Managed multiple social media platforms, ensuring a consistent brand voice and message.

Project Manager

Led the launch and development of a startup from the ground up, overseeing both strategic planning and operational execution.
Collaborated with a team of professionals to define the brand identity, from naming and logo design to packaging and the development of the company mission.
Supervised the creation of the corporate website, coordinating designers, developers, and external consultants to ensure consistency and high-quality standards at every stage.

• Coordinated daily activity and flow of projects through multiple departments to verify on-time product delivery.
• Collaborated with business users, technical teams, database administrators and testing teams during kickoff meetings, joint application designing and planning sessions to validate requirements.
• Planned and arranged meetings with external organizations and individuals, enabling parties to meet and discuss project progress.
• Identified plans and resources required to meet project goals and objectives.

General Manager – Luxury B&B in Historic Residence (17th Century)
Managed daily operations of a high-end hospitality property with 9 beds, overseeing all aspects of the business: guest reception, invoicing, online promotion, and booking management through platforms such as Booking.com, Airbnb, and TripAdvisor.
Created SEO-optimized content for online travel portals and provided tailored assistance to an international clientele, leveraging my fluent English skills.
The property achieved a 9.7/10 rating on Booking.com prior to its closure due to family-related reasons of the owners.

• Management of duties and shifts of employed or seasonal staff, including salaries and contracts.
• Day-to-day management of all back office operations, paperwork, forms and expense administration.
• Constant control of systems and premises, scheduling ordinary and extraordinary repairs.
• Management of social channels and planning of digital marketing campaigns.
• Collaboration with institutions in tourism and cultural sector and companies that provide services in the area.

Shop Assistant
Provided customer service and support throughout the entire purchasing process, ensuring timely and personalized assistance from initial contact to the completion of the transaction.
Managed product restocking and visual merchandising, helping to maintain a tidy and welcoming environment and to enhance the overall shopping experience.

• Welcoming customers inside the store to show them products, discounts and offers.
• Maintaining order and general cleanliness of the store.
• Assistance to customers during the phases of product selection and guide them throughout the purchasing process.
• Proactive proposal to customers of alternative and complementary products and services to what has already been purchased.

Senior Administrative Officer – Driving School
Directed and coordinated the entire operational process, from client acquisition and retention to the organization of theoretical and practical lessons, through to the supervision of administrative and regulatory tasks.

• Secretarial activities and general services to support company departments.
• Directed phone inquiries, answered customer questions, and scheduled appointments.
• Paper and digital archiving of invoices, orders, certifications and other company documents.
• Preparation of letters and documents and management of bureaucratic procedures related to the area of competence.
• Care of relations with other offices or departments belonging to the same corporate context.