Giulia D'Orazio

• Responsible for last-mile operations across multiple Italian cities, overseeing operational performance, workforce planning and service quality within the Scoober logistics model.
• Management of a fleet of 400+ employed couriers and direct leadership of a team of Driver Coordinators, ensuring operational continuity, performance monitoring and team development.
• Ownership of city operational KPIs, driving improvements in delivery efficiency, courier productivity and service reliability through data-driven operational management.
• Responsible for workforce forecasting and shift planning, aligning courier capacity with demand patterns and operational targets.
• Management of industrial relations with trade unions (CGIL, CISL, UIL), supporting HR in negotiations, operational policy implementation and workforce matters.
• Led the launch and scaling of the Scoober logistics model in several Italian cities, coordinating local operations, recruitment and operational setup.
• Acted as Project Manager for cross-functional initiatives at country level, collaborating with Sales, Account Management, HR, Driver Recruitment, Payroll, Health & Safety and Legal teams.
• Partnered with central teams to implement operational processes, compliance standards and strategic initiatives across the managed cities.

Ownership of supply and shopper base performance, ensuring sustainable operational growth and monitoring key area KPIs.

• Responsible for business development initiatives, geographical expansion and operational performance monitoring within the assigned area.
• Main point of contact for the Business Development department, coordinating with store managers and supporting expansion and partnership development.
• Point of contact for the Marketing department for the launch and monitoring of campaigns targeting both new and existing partners.
• Conducted competitive landscape analysis, monitoring market dynamics and supporting strategic positioning in the area.
• Responsible for area financial performance, including monitoring of operational spending and contribution to local P&L management.
• Ownership of CPO performance monitoring, identifying improvement actions and implementing operational adjustments to optimize cost efficiency

Responsible for the operational performance of the Liguria and Tuscany areas, overseeing supply growth, service quality and operational KPIs across the managed cities.

• Management of operations across 11 cities and a network of approximately 700 shoppers, ensuring operational continuity, workforce availability and service reliability.
• Ownership of supply and shopper base development, driving sustainable growth and monitoring key performance indicators related to operations and marketplace balance.
• Coordination with store managers and retail partners to support operational alignment, service quality and geographic expansion.
• Responsible for business development initiatives and market expansion, identifying opportunities to strengthen the platform presence in the territory.
• Collaboration with central teams including Business Development and Marketing for campaign implementation, partner activation and performance monitoring.
• Conducted competitive landscape monitoring and market analysis, supporting strategic decision-making for the area.

• Coordinated the execution and dispatching of customer orders, ensuring smooth operational flow between shoppers, customers and partner stores.
• Monitored order management processes and supported the resolution of operational issues related to deliveries, shoppers and customer experience.
• Acted as a key operational point of contact to ensure timely problem resolution and service continuity.
• Supported operational teams in maintaining service standards and customer satisfaction across the platform.
• Contributed to the daily management of marketplace operations, ensuring alignment between demand, shopper availability and service performance.

• Responsible for the company’s marketing and communication strategy, including brand identity development and positioning of new products.
• Managed the company’s social media channels and digital communication, planning editorial calendars and content to support brand awareness and product promotion.
• Oversaw marketing budget allocation and supported product development activities in collaboration with internal stakeholders.
• Conducted sales and marketing data analysis to monitor product performance and support business decisions.
• Contributed to the definition of the communication plan and go-to-market strategy for new products.