Giulia Lamponi

Curricular Internship in Marketing and Market Analysis, carried out alongside the Private Label Product Manager, involving market feedback analysis, monitoring of product trends and consumer behavior analysis. Conducted competitive benchmarking to assess competitors’ positioning and performance. Supported the identification of new markets and geographic growth opportunities, demand analysis and sales forecasting. Collaborated in defining product and service characteristics aligned with target customers and company profit objectives. Analyzed sales and cost data, interpreted forecast and performance reports and supported trade marketing and visual merchandising.

I develop digital and omnichannel marketing strategies, enhancing engagement, brand identity, and performance through CRM, content marketing, store digitalization, and various category management projects. I have also managed in-store displays for multiple retailers, optimizing product presentation and the overall customer experience

I supported the Brand Identity team in consulting client companies, contributing to the development of visual and communication guidelines and managing brand assets to ensure consistency.