Giulia Marchini

Responsible for:

Owned Social:

• Oversee the management of internal and external social media teams while coordinating closely with the content department to ensure that social media content is leverages the latest digital trends.

Paid Social:

• Work closely with paid media teams to develop and operate global paid social media strategies from briefing to asset management, media planning, performance tracking, and post-campaign analysis.

Earned Social:

• Collaborate with the PR team to leverage influencer partnerships and KOLs effectively across key markets to amplify brand reach and authenticity.

Email marketing:

• Drive strategy and implementation of omnichannel program initiatives that enhance and strengthen the client relationship across multiple marketing vehicles.

Reporting:

• Develop reporting frameworks for assessing performance across all digital activities, providing strategic insights and actionable feedback to top level management.

Responsible for ideating and executing innovative PR and social media strategies for the agency’s fashion luxury clients and implementation of media and digital marketing activities.

Some of the clients being:
Lanvin, Elie Saab, Delvaux, Zimmermann, Ferrari RTW, Officine Universelle Buly...

• Management of Ambassadors endorsement as well as of Influencers/ VIP stylists related activities

•Talent Dressing for major events and fashion shows in addition to developing talent-based product seeding activations and product placements with VIPs and KOLs

• In charge of activations and branded content with influencers in addition to negotiating and executing talent agreements and managing influencers tracking programs

WW Communication and Social Media (owned media) responsible for:

• Global communication and social media strategy planning and content creation.
• Social media strategy management & execution
• Content and guidelines coordination between international markets: Europe, Asia.
• Social media coverage of events (live and ephemeral promotion): fashion shows, product launches, stores openings around the world, special projects...

WW E-PR (earned):
• In charge of activations and branded content with influencers.
• Monitoring and analyzing earned KPIs.

Data Analytics:
• Weekly and monthly reports from global social media statistics (organic)
• Competitive watch on the market