Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Additional Information
Timeline
Hi, I’m

Giulia Panini

Modena
Giulia Panini

Summary

Creative Digital & Communications Specialist with excellent record of branding and marketing success through website management, social media communications and email marketing efforts. I'm expert n content management systems.

I'm a Dynamic, Open minded and Proactive person: eager to contribute to team success through hard work, attention to detail and excellent organizational skills.

Motivated to learn, prone to all kinds of challenges, I'm keen on setting goals and overcome them.

Overview

8
years of professional experience

Work History

i-Design
Modena

Communication & Marketing Manager
09.2020 - Current

Job overview

  • Manage full funnel media strategy with objective to increase leads by managing: LinkedIn campaigns (more than 35% of interactions), Facebook and business manager
  • Managed email marketing encompassing content development, SEO and distribution using Mail Chimp / Mail up / Hubspot
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Maintained corporate website and microsites using WordPress content management system and associated plugins.
  • Analyze key marketing metrics through Google Analytics with goal of: improving performance over time
  • Creation and management of e-commerce sites with platforms such as Shopify or Daloom: management of related sales and implementation of commercial strategies. Conversion over 1,8 % with average cart between 50 and 300 euros.
  • Used Domus3D Rendering, to manage and create 3D designs projects.
  • Help our companies achieve business objectives throughout Marketing plans & solutions by coordinating and interacting with cross-functional teams in order to identify worldwide business opportunities

Emilgroup
Modena

Brand Manager - Ecommerce & Digital Marketing
06.2019 - 09.2020

Job overview

  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.
  • Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs. Conversion over 1,8 %
  • Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
  • Used Adobe Suite and Canva for creation of content, photo manipulation and publication design.
  • Secured media coverage for clients, company and specific campaigns. Built media kits in support of specific strategic initiatives.
  • Designed, implemented and monitored web pages, plugins and functionality for continuous improvement. Generated web hosting presence to accommodate specified needs
  • Provided front-end website development using WordPress, Hubspot, Asana and other editing software.

Smalticeram
Reggio Emilia

Executive Assistant Manager
06.2017 - 06.2019

Job overview

  • Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team productivity.
  • Screened calls and emails and initiated actions to respond or direct messages for managers. Managed over 200 emails and 60 customer calls per day.
  • Created expense reports, budgets and filing systems for management team with Google Analytics.
  • Created digital image files for use in digital and traditional printing methods ( print materials, brochures, banners )
  • Designed website layouts, templates,Logo, and unique branded looks.
  • Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results. Increased sales through Digital campaign by 13%.
  • Balanced profit, volume and share objectives to deliver long-term growth.
  • Measured marketing program effectiveness via regular monitoring of KPIs.

Torrecid
Modena

Client Account Executive
06.2015 - 06.2017

Job overview

  • Mastered and constantly improved sales prospecting, follow-up and upsell processes.
  • Contributed long-term sales strategy ideas to team to promote continuing business success.
  • Used Microsoft Dynamics and AS400 to keep accurate records pertaining to inventory and account notes.
  • Communicated with approximately 20 clients daily to understand needs and explain product value.
  • Reached average of 13% of sales goals each year.
  • Applied consultative approach and established script responses to overcome customer objections.
  • Analytical data sales analysis - objective: significant increase in sales of colors "Big Bags" at expense of single bags (increase of 14% in year)
  • Vendor education improvements, which led to "vendor lead time reduction" of 25% in 6 months
  • Ensure constant relationship with entire customer package (convincing, advising and helping customers to bring best ROI with selection of taylor made products.

Giorgio Armani
Modena

Marketing & Commercial
06.2014 - 01.2015

Job overview

  • Developed campaigns and specific marketing strategies for clients. Managed over 50 customer calls per days.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Photographed high-quality images for various print and digital projects.
  • Prepared and set up merchandise displays to attract buyers and increase sales.
  • Worked actively with management to create daily and weekly sales plans based on sales trends. Increase sales by 10%

Education

Ifoa
Modena

Master of Arts from Digital & Graphic Design
06.2016

University Overview

  • Digital Advertising Graphics and Desktop Publishing.

Unimore - Marco Biagi Management University
Modena

Bachelor of Science from International Management
07.2014

University Overview

  • International Economics and Marketing (D.M.270/04) - ( English and Spanish speaker )

Skills

  • Web & e - Commerce Design ( Daloom , Shopify)
  • Independence and Teamwork
  • 3D Rendering Programs - Domus 3D
  • Adobe Package ( Ps, Id, Ai, Ae, Pr )
  • Emphatic, Storytelling and Projects Management
  • Social Management ( Instagram, LinkedIn, Facebook, Pinterest )
  • Marketing & Social Media Strategy Development
  • Website Updates
  • Digital Communications & Content Marketing

Websites

Accomplishments

Accomplishments
  • Sogni D'oro Design Competition (2014) "Ideation of a soluble Chamomile without traces of gluten for celiacs people"
  • Ferrero Design Competition (2013) - positioning of Ferrero products in the large distribution.

Additional Information

Additional Information

Design and Surfer Lover

Timeline

Communication & Marketing Manager
i-Design
09.2020 - Current
Brand Manager - Ecommerce & Digital Marketing
Emilgroup
06.2019 - 09.2020
Executive Assistant Manager
Smalticeram
06.2017 - 06.2019
Client Account Executive
Torrecid
06.2015 - 06.2017
Marketing & Commercial
Giorgio Armani
06.2014 - 01.2015
Ifoa
Master of Arts from Digital & Graphic Design
Unimore - Marco Biagi Management University
Bachelor of Science from International Management

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Giulia Panini