Giulia Pastorello
Castiglione Delle Stiviere,MN
Profilo professionale
7+ years of experience across fashion, luxury e-commerce, and product development. Hybrid professional with experience spanning eCommerce, omnichannel strategy, CRM, and product development within luxury fashion manufacturing environments. Strong expertise in end-to-end product lifecycle management, technical coordination, and digital operations. Proven ability to bridge business, product, and technical teams to deliver efficient, data-driven and customer-centric solutions.
Panoramica
10
10
anni di esperienza professionale
Esperienza lavorativa
Product Developer
CIEFFE Milano
Soncino, Cremona
06.2025 - ad oggi
- Support end-to-end product development process from initial concept to final sample within a luxury manufacturing environment
- Manage Bill of Materials (BOM), technical sheets, and product data using Galileo ERP system, ensuring accuracy and alignment across departments
- Coordinate with pattern makers, prototyping teams, and production departments to ensure correct garment execution and industrial feasibility
- Participate in fitting sessions and sample validation, contributing to fit, construction, and quality improvements
- Act as interface between internal teams and brand partners to ensure alignment on product specifications and development requirements
- Monitor timelines and production milestones, ensuring delivery within agreed schedules and standards
Marketplace and Direct To Consumer Manager
Callas Milano
Soncino, Cremona
2024.01 - 2025.05
- Define and execute omnichannel and performance marketing strategies across DTC and marketplaces
- Manage Shopify eCommerce platform and lead the customer care team to ensure an efficient customer experience
- Coordinate tech development and UX optimization, overseeing online buying, content, and seasonal photo shootings
- Design and execute email marketing campaigns via Klaviyo (segmentation, automation and lifecycle programs)
- Monitor KPIs and optimize the sales funnel (CR, AOV, RPR) to maximize profitability
- Own international marketplace operations (Farfetch, Saks, Nordstrom, ShopBazaar), managing assortment, pricing, onboarding and performance
E-Commerce Manager
3A Brands
Verona
2022.01 - 2023.12
- Managed daily eCommerce operations and P&L across multiple brands on Shopify, leading omnichannel initiatives integrating online and physical stores (sales, promotions, assortment)
- Analyzed KPIs to support data-driven decisions on merchandising strategy, processes and UX improvements
- Supported online buying and stock optimization through merchandising analysis
- Coordinated email marketing, digital campaigns, customer service, and photo shooting workflows to ensure seamless operation and consistent brand experience
Online Store Supervisor
Max Mara Fashion Group
Reggio Emilia
2019.08 - 2021.12
- Managed the online store on Hybris SAP and Magnolia, overseeing daily operations, sales KPIs, conversion rates, and stock rotation.
- Led content strategy, digital merchandising, and product lifecycle management to maximize store performance and enhance customer experience.
- Implemented SEO, CRO, and A/B testing initiatives, collaborated with IT, marketing, CRM, and logistics teams to optimize site usability and omnichannel performance.
- Analyzed performance reports to guide strategic business, merchandising, and forecasting decisions, contributing to revenue growth and operational efficiency.
Online Store Manager
Triboo Digitale
Milano
2018.08 - 2019.07
- Monitored daily online sales performance and managed all store operations
- Managed onsite/offsite communication including newsletters, display ad and targeted campaigns
- Sales analysis to identify brand opportunities and support commercial strategies
Junior Brand Manager
Slowear Spa
Milano
2016.05 - 2017.03
- Supported brand communication and content strategy for social media and product placement
- Co-managed special projects with BMW Group & Condé Nast
- Handled media relations and monitored competitor digital activities
Sales Assistant
Nestlé Group
Milano
2015.11 - 2016.01
Istruzione
Bachelor's degree - Public Relations and Corporate Communication
IULM University
Milan2016-01
1-year abroad program - undefined
EF Education First
Washington D.C.2018-01
Competenze
- Product Development & Technical Execution (BOM, sampling, fitting, prototyping)
- E-commerce & Marketplace Management: Shopify, Magento, SAP Hybris, Magnolia, Farfetch, Saks, Nordstrom, ShopBazaar
- Omnichannel Strategy, CRM & Performance Marketing: Klaviyo, Mailchimp
- Data Analysis & Performance Optimization: KPI tracking (CR, AOV, RPR), Google Analytics, QlikView, Looker Studio
- UX/CRO & Digital Merchandising
- Project Management & Cross-functional Leadership: Jira / Atlassian
- ERP & Product Data Management: Galileo
- Content production & photo shooting coordination
Languages
Italian: Native
English: Full professional proficiency
German: Limited professional proficiency
Disclaimer
I authorize the processing of my personal data in accordance with GDPR and applicable privacy laws.
Cronologia
Product Developer
CIEFFE Milano
06.2025 - ad oggi
Marketplace and Direct To Consumer Manager
Callas Milano
2024.01 - 2025.05
E-Commerce Manager
3A Brands
2022.01 - 2023.12
Online Store Supervisor
Max Mara Fashion Group
2019.08 - 2021.12
Online Store Manager
Triboo Digitale
2018.08 - 2019.07
Junior Brand Manager
Slowear Spa
2016.05 - 2017.03
Sales Assistant
Nestlé Group
2015.11 - 2016.01
1-year abroad program - undefined
EF Education First
Bachelor's degree - Public Relations and Corporate Communication
IULM University