GIULIA PESINO
Bologna
Profilo professionale
Graduated in Communication Sciences and specialized in sports marketing, I work in professional basketball managing communication, digital media and marketing. Currently Head of Communication & Media at Treviso Basket, where I coordinate the club’s corporate and sports communication, media relations, digital content production and the organization of events and marketing activities. Passionate about sports, photography and storytelling, I combine creativity and structure to enhance the identity and values of the brands I collaborate with.
Panoramica
6
6
anni di esperienza
1
1
certificazione
Esperienza lavorativa
Head of Communication & Media
Nutribullet Treviso Basket
Treviso
09.2024 - ad oggi
- Manager for the club’s sports and corporate communication
- Management of media relations, press office and Leagues coordination
- Supervision and creation of digital content (social, website, newsletters)
- Strategic planning of communication and editorial calendar
- Organization of events and marketing activities with partners and sponsors
- Coordination of the digital team and support for photo and video production
- Collaboration in defining brand identity through strategies to promote the company's image.
- Active collaboration with creative and operational departments on communication objectives and target audiences.
- Designing promotional campaigns and planning the market launch of new products.
- Support in creating digital marketing strategies through social media, SEO, SEM.
Marketing & Communication Manager
Bertram Derthona Basket
Tortona
01.2022 - 07.2024
- Creation, implementation and development of online and offline marketing and communication strategies
- Coordination of online advertising campaigns on multiple platforms
- Constant analysis of performance metrics and monitoring of market trends to optimize marketing strategies
- Creation of digital content to increase user engagement
- Management of the club's social media channels and customer portfolio
- Production of commercial offers (both graphic and content), setting up and monitoring sponsorship contracts
- Collaboration with the sales team to identify new business opportunities
- Management and relations with sponsors, communication agencies, clubs, federations, media and influencers
- Account management: data collection and organization (subscribers, customers, sponsors, suppliers)
- Email marketing: content planning and execution, program management
- Production of graphics, catalogs, brochures and presentations
- Coordination of editorial plan and website management
- Writing press releases and articles
- Organization and management of photo and video shoots
- Coordination of match-day event and sponsor events (B2B, meetings, press conferences)
- Management of media, TV service and digital assets (ledwall, big screen, etc.)
- Assisting players in creating personal content for social channels and managing private sponsors
- Event photographer
- Definition of online content strategies for commercial purposes, brand awareness and corporate reputation.
- Collaboration with the in-house or agency creative team to develop guidelines and integrated communication plans.
- Support for the sales department in B2B or B2C activities through competitor analysis and sales strategy planning.
Event Photographer
FIBA Basketball
San Marino
07.2022 - 07.2022
- Official event photographer: game and institutional photos for press conferences and extra events
- Management and coordination of photo shoots
Official Photographer
Elah Dufour Novi
Sanremo
05.2022 - 05.2022
- Setting up and managing photographic sets
- post editing
Social Media Manager
Virtus Segafredo Bologna
Bologna
06.2019 - 06.2021
- Social media manager, content creator, official photographer and video editor
- Design and production of online and offline digital projects
- Strategy, planning and content creation for social media channels
- Editorial plan creation and communication strategy in collaboration with the marketing team
- Community and fan base management
- Planning and execution of digital projects, ad campaigns and fan engagement initiatives with sponsors and influencers
- Press and media relations, institutions, leagues and external media
- Newsletter, press releases and web articles management
- Social media metrics analysis and reporting
- Organization and management of press box and TV service
- Creation and management of the club’s official TV content
- Manager of One Team: Euroleague Basketball CSR program
- Identification and definition of content in line with current social trends.
- Content planning and copywriting of strategic posts to generate engagement and increase sales opportunities.
- Creation and publication of original visual and textual content in line with the brand identity of products or services.
- Creation of advertising campaigns, definition of creativity, budget and timing.
- Conception, development and management of editorial plans for the official presence of brands on social media.
Professional Basketball Photographer
Ciamillo & Castoria
09.2018 - 06.2021
- Photographer for the official agency of the Italian Basketball League (LBA)
- Website and database management
- Real-time delivery of photos to media and press
Video Editor & Art Director
MVP Videoproject & Lega Basket Serie A
bologna
09.2020 - 09.2020
- Art director and photographer
- Assistant videomaker and video editor
- Recording of image and sound and management of indoor or outdoor lighting to ensure perfect audio and video quality in the final output.
- Management and maintenance of key audio and video equipment, including cameras, cables, recording equipment, audio equipment, mixers, cutting and control equipment, microphones, wired networks.
- Video editing and assembly to create high-quality final products.
Istruzione
Online Master Program - Sport Marketing & Sponsorships
SDA Bocconi School of Management
01.2021
Bachelor’s Degree - Communication Sciences
Alma Mater Studiorum, University of Bologna
01.2017
English Course - Intermediate Level C
ELS Universal English College
Sydney01.2016
Competenze
- Corporate and sports communication
Social media strategy and content creation
Event management and sponsor relations
Project management
Copywriting and storytelling
Press office and media relations
Press office and media relations
Certificazioni
- Photography Course – Spazio Labò, Bologna
- Google Analytics Certification – Google
- Intermediate Level C – ELS Universal English College
Languages
Italian: native
English: B2 – upper intermediate
French: A2 – elementary
Spanish: A2 – elementary
Hobby e interessi
Sports, photography, social media, traveling, historical or biographical documentaries
SOFTWARE
Adobe Creative Suite | Microsoft Office | Wordpress | Mailchimp | Trello | Salesforce | SEO/SEM | Google Analytics | Social media management tools
Cronologia
Head of Communication & Media
Nutribullet Treviso Basket
09.2024 - ad oggi
Event Photographer
FIBA Basketball
07.2022 - 07.2022
Official Photographer
Elah Dufour Novi
05.2022 - 05.2022
Marketing & Communication Manager
Bertram Derthona Basket
01.2022 - 07.2024
Video Editor & Art Director
MVP Videoproject & Lega Basket Serie A
09.2020 - 09.2020
Social Media Manager
Virtus Segafredo Bologna
06.2019 - 06.2021
Professional Basketball Photographer
Ciamillo & Castoria
09.2018 - 06.2021
Bachelor’s Degree - Communication Sciences
Alma Mater Studiorum, University of Bologna
English Course - Intermediate Level C
ELS Universal English College
Online Master Program - Sport Marketing & Sponsorships
SDA Bocconi School of Management