Giulia Tortora

Client Relationship Management

• I am the primary point of contact for our clients, which include galleries, collectors, artists, and art fairs.
• My focus is on building and nurturing strong relationships by understanding their needs, providing tailored solutions, and ensuring their satisfaction throughout their journey with Artshell.
• Evaluated market data to develop and create business strategies and marketing plans.

Sales Strategy Development:

• I take charge of developing and implementing sales strategies that propel our business forward.
• Working closely with the CEO, I manage our sales pipeline, from identifying prospects to guiding them through the conversion process.
• Conducting product demos is a crucial aspect of showcasing the value and capabilities of Artshell's tech services.
• Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.

Marketing

• My collaboration with the Marketing and Communication Director is integral to designing and executing comprehensive marketing campaigns.
• I am responsible for crafting compelling copy for email, social media, and advertising campaigns, ensuring alignment with the overall campaign strategy.

Project Account Management

• I act as an account manager for specific projects, leveraging my strong client relationships to ensure the success of each initiative.
• Coordination with internal teams is a key part of my role to deliver solutions that meet and exceed client expectations.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.

• Photographed and catalogued diverse works to prepare for upcoming exhibitions.
• Networked at creative events to identify new talent and artistic works in local areas, in particular Iran.
• Actively engaged with all stakeholders during events by tracking attendance, supervising volunteer staff and welcoming guests.

• Wrote, edited and produced stories for leading newspapers and magazines, both printed and digital.
• Researched and gathered information to develop accurate and credible stories.
• Maintained up-to-date knowledge of current events and industry trends.

As a Curatorial Assistant for independent curator Rischa Paterlini in Italy, I curated private collections, conducted market research, and contributed to the core curatorial process by researching and archiving artworks. I ensured accurate documentation and cataloging for an organized archive. I also played a role in creating two annual catalogues, writing about collections and artworks, deepening my understanding of the contemporary art world and enhancing my communication skills.