Giuseppe Baratta
Cosenza
Summary
Strategic Senior Area Sales Manager with extensive experience in territory management and sales leadership. Drives revenue growth by developing strategic plans and leading high-performing teams. Builds strong relationships with healthcare professionals to enhance product visibility and meet sales goals. Experienced in market analysis, contract negotiation, and delivering exceptional customer service.
Overview
24
24
years of professional experience
Work History
Senior Area Sales Manager
X PHARMA SA
Cosenza
01.2026 - Current
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Monitored sales team performance, providing targeted training to facilitate achievement of sales targets.
- Engaged with potential customers to develop relationships, understand needs, and deliver tailored sales pitches on products.
- Coordination of a group of 15 ISF dermatological line (LEO Pharma-osteoarticular SANOFI SYNVISC line ethical drug list), in the CALABRIA-BASILICATA-PUGLIA-CAMPANIA-SICILY regions, targeting general medicine, orthopaedics, physiatry, dermatology. Coaching activities and monitoring of the activities of the relevant ISFs through the use of CRM. Relationship skills and partnership creation with university clinics and dermatologist opinion leaders in the assigned area, for the organisation of local ECM events and participation in major national and international conferences. In this context, I supervise local activities, ensuring the implementation of sales strategies, focusing on achieving the assigned objectives in terms of ISF AREA/ZONE.
Senior Area Sales Manager
GD PHARMA SPA
ROME
01.2020 - 12.2025
- management
team of agents and support for’ medical-scientific information aimed at dermatologist specialists in the regions of Marche, Abruzzo, Lazio, Molise, Campania, Calabria, Basilicata, Sardinia, Puglia, and Sicily, coordinating a group of 9 ISF specialists. Management and organization of scientific conferences and hospital meetings in the relevant areas. Marketing support for scientific projects aimed at publishing clinical trials in dermatology with university dermatology clinics in the assigned areas. The MARKET ACCESS activity carried out for the medical devices on the price list completes the profile. Organization of ECM territorial events and participation in major national and international congresses. Coordination and operational support to field agents and consultants. - motivated sales staff through personalised coaching and competitive initiatives to enhance strategy development and performance.
- evaluated sales team performance to identify improvement areas and provided targeted training to achieve sales targets.
- Maintained friendly and professional customer interactions.
Area Manager
SIGMA TAU SPA ROME
Cosenza
03.2003 - 12.2013
- Managed and supported territorial team providing medical-scientific information to general practitioners and specialists, including neurologists, dermatologists, and orthopedists, for osteoarticular medical devices (REGENFLEX) and nutraceuticals for joint pain.
- Evaluated employee performance, identifying high potentials for leadership roles and succession planning.
- Conducted regular performance reviews with team members, setting clear objectives and addressing any areas for improvement.
- Cultivated a positive, professional working environment, enhancing staff engagement and customer satisfaction.
Education
Master of Science - PHARMACY
UNIVERSITY OF CATANIA
Catania, CT01-1989
Skills
- Territory management
- Sales forecasting
- Business development
- Product positioning
- Market access
- Sales team leadership
- Customer relationship management
- Interpersonal communication Strategic problem solving - Portfolio management Customer acquisition - Scientific networking - Ability to close negotiations positively - Team performance optimisation - - Time management - - Sales budget management Market analysis - CRM utilisation - - Frequent travel availability
Timeline
Senior Area Sales Manager
X PHARMA SA
01.2026 - Current
Senior Area Sales Manager
GD PHARMA SPA
01.2020 - 12.2025
Area Manager
SIGMA TAU SPA ROME
03.2003 - 12.2013
Master of Science - PHARMACY
UNIVERSITY OF CATANIA