Giuseppe De Francesco
Profilo professionale
Esperto in Strategia Digitale e Crescita con competenze in Google Ads e Leadership di Team. Ho ottimizzato l'e-commerce e migliorato la fidelizzazione dei clienti, aumentando il ROI del 30%.
Panoramica
14
14
anni di esperienza professionale
Esperienza lavorativa
Chief Digital Officer & CRM Director
Domina Group
2023.03 - 2026.03
- Own and execute the group-wide digital, CRM, and e-commerce strategy aligned with revenue growth and profitability targets
- Lead cross-functional teams across performance marketing, SEO, content, CRM and e-commerce (internal + external stakeholders)
- Manage and optimize digital acquisition and lead generation channels, ensuring efficient budget allocation and revenue contribution
- Drive e-commerce performance, optimizing conversion funnels and customer experience
- Leverage customer and sales data to define strategic priorities and identify growth opportunities
- Oversee CRM and marketing automation strategy, focusing on retention, loyalty, and customer lifetime value
- Implement and optimize automated workflows (welcome, abandoned cart, retention)
- Ensure full integration between CRM, e-commerce and analytics platforms to enable a unified customer view
Head of Digital & Performance Marketing
Sailogy
2020.12 - 2023.03
- Defined and executed a data-driven digital growth strategy across acquisition, conversion and retention
- Led performance marketing, SEO and CRO teams, driving scalable and sustainable growth
- Managed multi-channel budgets with full accountability for ROAS, CPA and overall marketing efficiency
- Optimized acquisition funnels and conversion paths through continuous testing and experimentation
- Led cross-functional initiatives including CRO, landing pages optimization, offline campaigns and PR
Digital Marketing Manager
Sailogy
2020.12 - 2023.03
- Owned growth marketing strategy across acquisition, activation and conversion
- Managed multilingual paid media campaigns across international markets
- Controlled media budgets and forecasting to support business growth
- Delivered performance insights to improve traffic quality and conversion rates
- Collaborated with product and UX teams to optimize user journeys
Digital Marketing Specialist
Sembox, Milan
Milan
2015.01 - 2018.07
- Managed performance campaigns for e-commerce and OTA clients
- Supported budgeting and forecasting processes
- Delivered performance analysis and optimization strategies
- Worked closely with clients to achieve measurable business outcomes
Digital Marketing Specialist
IBS (internet bookshop), Milan
Milan
2014.06 - 2014.12
- Managed multilingual Google Ads and Facebook campaigns
- Analyzed performance data and produced reports
Digital Solution Specialist
Innovation Srl, Milan
Milan
2012.07 - 2014.06
- Design and development of WordPress websites
- Technical IT support for clients
Istruzione
Master's - business data Analysis
Talent Garden
Milan2020-02
Programmatic Specialist Course - undefined
IAB Academy
Milan2020-01
SEO Professional Course - undefined
WMRA Web Marketing Academy
Padua2019-10
Master - E-commerce & Online Business
Il Sole 24 Ore Business School
Milan2014-01
Master - Tourism Quality Management
Uniform Group
Milan2012-01
Bachelor's degree - public relations & advertising
IULM University
Milan2010-01
Competenze
- Digital Strategy & Growth
- Performance Marketing
- CRM & Marketing Automation
- E-Commerce Optimization
- Data Analysis
- Customer Lifecycle & Retention
- Budgeting & Forecasting
- Team Leadership
- Stakeholder Management
- Google Ads
- Google Analytics
- Facebook Business Manager
- Google Data Studio
- Google Search Console
- Semrush
- Salesforce
Languages
Italian
English
Spanish
Disclaimer
In compliance with the Italian legislative Decree D.Lgs.196/2003 I hereby authorize you to use and process my personal details contained in this document
Contattos
- +39 3277353283
- Giuseppe.defrancesco85@gmail.com
Cronologia
Chief Digital Officer & CRM Director
Domina Group
2023.03 - 2026.03
Head of Digital & Performance Marketing
Sailogy
2020.12 - 2023.03
Digital Marketing Manager
Sailogy
2020.12 - 2023.03
Digital Marketing Specialist
Sembox, Milan
2015.01 - 2018.07
Digital Marketing Specialist
IBS (internet bookshop), Milan
2014.06 - 2014.12
Digital Solution Specialist
Innovation Srl, Milan
2012.07 - 2014.06
Programmatic Specialist Course - undefined
IAB Academy
SEO Professional Course - undefined
WMRA Web Marketing Academy
Master - E-commerce & Online Business
Il Sole 24 Ore Business School
Master - Tourism Quality Management
Uniform Group
Bachelor's degree - public relations & advertising
IULM University
Master's - business data Analysis
Talent Garden