Giuseppe Giamundo

Responsible for the Digital Marketing division and team management.

Full strategic management of all web channels.
Freedom of expression and initiatives aimed at improving company performance.

Management of an advertising budget of over half a million euros.

The main tasks focus on strategy support and full control of operations. Multi-channel campaigns and management of around 25/30 customers operating in the fashion world.

Main tasks:

- Google ADS: operation and optimization.
- Facebook ADS: operation and optimization.
- Comparators/Marketplace: choice of channel and ADV activity.
- Social Media Marketing

Use of Google Analytics for activity tracking and data interpretation.

I also deal with consultancy in the Social Media Marketing field, carrying out first-hand campaigns aimed at increasing engagement and followers. Following and directing customers towards healthy and profitable growth. Guiding them in creating a community.

• Lead Generation and multi-channel marketing.
• E-mail marketing (MailChip)
• Management and productivity of company websites (Wordpress)
• Social Media Marketing (Facebook/Instagram/Linkedin)
• SEO, keyword analysis and copywriting.

• Grow activities and multi-channel marketing management.
• E-mail marketing and Social Media Marketing support.
• Marketplace management, specifically Amazon and Ebay and development of Amazon campaigns.

Focus on sales and achieving goals through Affiliate Marketing and Conversion Marketing.

Definition of the strategy, choice of the advertising budget and implementation of the campaigns.

• Data analysis, definition of the right plan and focus on objectives.

Full control of social activities, FB campaigns and automation for customer care.

Marketplace management;

Ordinary work E-commerce;

Product graphics development;

Packaging and Pricing;

Social management.

- Complete management of social channels.
- Sales Social Strategy.