Giuseppe MARCHESE
Catania
Summary
Results-driven Marketing Professional with extensive experience in managing international marketing strategies, budget optimization, and ROI analysis. Proven expertise in orchestrating high-impact global events, driving revenue growth, and fostering strategic partnerships in diverse markets, including Europe, the UK, and India. Adept at leveraging data-driven insights to optimize campaign performance and guide decision-making. Known for exceptional adaptability, leadership, and collaboration across multidisciplinary teams, consistently delivering measurable results in fast-paced, dynamic environments. Passionate about continuous learning and innovation to achieve business excellence.
Overview
6
6
years of professional experience
Work History
Marketing Manager - EMEA
Prove Inc.
05.2022 - Current
- Managed the marketing budget ($3.4M in 2024, $5.1M in 2025), allocating funds strategically across activities, monitoring expenses with Finance, and providing updates to the CMO and team.
- Designed and implemented an advance ROI tracker by integrating budget data with Salesforce reports, delivering insights to optimize campaign performance and guide strategic decisions.
- Spearheaded email campaigns in the UK with a 23.7% open rate, created impactful marketing collateral, and expanded outreach efforts by identifying 3,000 leads for cold outreach.
- Organized the first Prove event ever in London, exceeding attendance expectations with over 50 external participants, fostering stronger customer relationships.
- Oversaw major global events, including Money2020 Europe and the Experian partnership event, resulting in over 100 qualified leads and a new closed partnership.
- Fostered strategic partnerships in the UK driving collaboration and enhancing brand visibility.
European Business Development
Prove Inc - Formerly Payfone
04.2021 - 04.2022
- In the strategic operation of M&A, which has seen MEDICI acquired by Prove, I took part both in the strategic part and operational parts of it
- During the first couple of months, I adapted my role as Interim PMO, supporting the integration of MEDICI employees (~50) and processes within the organization (+300 people)
- Forged strong relationships with clients, fostering loyalty and encouraging repeat business.
Head of Business Development, Europe
MEDICI
05.2019 - 03.2021
- Generated sales pipeline, increasing the revenues almost 3x compared to the previous period (~ $500K).
- Supported the development of a process that lead us to reach out almost 6,000 people, get a response from almost 800 people, and close 26 deals in 7 months.
Digital Marketing - Performance
Wind|3
09.2018 - 05.2019
- As a member of the Performance Team, my main task was to monitor the main KPIs of all the digital channels.
- Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.
Education
MSc - Marketing Management and Communication
09.2018
GPA: 110/110 cum laude
Bachelor of Science - Business Administration
09.2016
GPA: 110/110 cum laude
High School Diploma -
07.2013
GPA: 100/100
Skills
- Strategic planning
- Budget forecasting
- KPI tracking
- Marketing analytics
- Salesforce CRM software
- Brand-building strategies
- Market analysis
- Competitor analysis
- Decision-making
- Marketing plan development
Languages
Italian
English
Spanish
Additional Information
- From 2019 to 2021, I taught a course on RegTech at Università LUMSA , introducing this innovative industry to aspiring and brilliant minds, fostering their understanding of its impact and potential.
- Since 2022, I have been collaborating with the organized student group WeLove Unict at the Università of Catania, teaching an Excel course designed to guide students from mastering the basics to becoming proficient and ready for entry-level business tasks.
Timeline
Marketing Manager - EMEA - Prove Inc.
05.2022 - Current
European Business Development - Prove Inc - Formerly Payfone
04.2021 - 04.2022
Head of Business Development, Europe - MEDICI
05.2019 - 03.2021
Digital Marketing - Performance - Wind|3
09.2018 - 05.2019
Università Cattolica Del Sacro Cuore - MSc, Marketing Management and Communication
University of Catania - Bachelor of Science, Business Administration
Liceo Scientifico Boggio Lera - High School Diploma,
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