Selenne Bordewijk

• To monitor and motivate the sales activities and the sales team.
• Train and guide sales department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc. To ensure that all sales persons' quotas are met.
• Conduct performance evaluations and follow up with sales department personnel & perform all supervisory functions to effectively and efficiently manage the personnel assigned.
• To ensure that sales activities, individual accounts and group bookings are focused and coordinated with transient demand to yield the maximum revenue per available room.
• To maximize sales in all hotel revenue areas.
• To implement and support all FS sales and marketing MOS.
• To monitor and identify current and future business trends to insure profitable sales in periods of low and high demand. The ability to negotiate and achieve maximum revenue/profit potential while satisfying client's needs.
• To promote and develop with a proactive and creative approach all sales & marketing solutions.
• To assist in the development of the annual marketing plan, to ensure projects are executed for all market areas as stated in the hotel marketing plan with emphasis on increasing sales and profitability.
  • To review market analysis and determine client needs, occupancy potential, rates desired, etc.
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To monitor and motivate the sales activities and the sales team.
Train and guide sales department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc. To ensure that all sales persons' quotas are met.
Conduct performance evaluations and follow up with sales department personnel & perform all supervisory functions to effectively and efficiently manage the personnel assigned.
To ensure that sales activities, individual accounts and group bookings are focused and coordinated with transient demand to yield the maximum revenue per available room.
To maximize sales in all hotel revenue areas.
To implement and support all FS sales and marketing MOS.
To monitor and identify current and future business trends to insure profitable sales in periods of low and high demand. The ability to negotiate and achieve maximum revenue/profit potential while satisfying client's needs.
To promote and develop with a proactive and creative approach all sales & marketing solutions.
To assist in the development of the annual marketing plan, to ensure projects are executed for all market areas as stated in the hotel marketing plan with emphasis on increasing sales and profitability.
• To review market analysis and determine client needs, occupancy potential, rates desired, etc.

• 2021 President's Club Award - Top Performer - Four Seasons Hotels & Resorts Americas Region 2019 President's Club Award - Top Performer - Four Seasons Hotels & Resorts Americas Region Four Seasons Hotel Miami is within prime location to explore everything new.
• Increased sales revenue by developing and implementing effective sales strategies.
• As mentioned by Ocean Drive Magazine, "Brickell is now, unequivocally, the centre of Miami
• It is the heart of the city's financial, residential, and soon, commercial, universe"
• Page 1 of 4 221 Guestrooms including 39 Suites 14,931 sq ft -Function Space Two Deluxe outdoor pools 50,000 sq ft Equinox Fitness Center
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
• Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Created compelling presentations that highlighted product features/benefits to potential clients while addressing their pain points directly.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Established and cultivated solid business relationships with new or existing customers.
• Evaluated performance against goals and implemented appropriate development plans.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Managed accounts to retain existing relationships and grow share of business.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Organized promotional events and interacted with community to increase sales volume.

• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.Executed proven strategies to hit sales quota and help company achieve goals.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Prepared sales presentations for clients showing success and credibility of products.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Managed accounts to retain existing relationships and grow share of business.
• Managed budgets and resources to ensure optimal allocation of funds for advertising, promotions, and events.
• Identified gaps in the market by conducting comprehensive research on competitors'' offerings which influenced product development decisions positively impacting overall revenues.
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Blue Moon Hotel ~ Autograph Collection Stay in the soul of South Beach
• Vibrant
• Chic
• Winter Haven Hotel ~ Autograph Collection Indulge in Miami's colorful personality and beachside glamour
• Art Deco
• Ocean Drive
• South Beach.
• 
  

• Responsible for group sales efforts for entire Midwest of US for all markets for this 631-room, recently renovated luxury resort part of Nobu Hospitality.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
• Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
• Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
• Established strong partnerships with channel partners for seamless distribution of products across various regions.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Organized promotional events and interacted with community to increase sales volume.
• Built relationships with customers and community to establish long-term business growth.
• Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
• Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
• Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.

• Responsible for all markets segments within Northeast and Southeast territories
• Use client direct selling tactics for rooms, catering, and banquets to maximize direct revenues
• 48,000 sq ft and 600 guestrooms Resort.

• Responsible for assisting the Director of Sales in the direction, coordination, and supervision of the Sales Managers and the Sales Administrators in all sales-related activities including direct sales efforts, follow-up and proper sales administration
• Use client direct selling tactics for rooms, catering, and banquets to maximize direct revenues.

Group Sales Manager-All markets August 2009-April 2011 222 Guestrooms – 16,000 sq ft function space

• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
• Built relationships with customers and community to establish long-term business growth.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Increased sales revenue by developing and implementing effective sales strategies.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Prepared sales presentations for clients showing success and credibility of products.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Organized and detail-oriented with a strong work ethic.

• Primera Hora Newspaper: Marketing Department Internship