Ilaria Cagnola
Milan
Profilo professionale
Marketing professional with experience in brand, event, and digital marketing. Strong focus on integrated campaigns, partnerships, and data-driven optimization.
Panoramica
4
4
years of professional experience
Esperienza lavorativa
Brand Solution Specialist
Urban Vision
Milano , MI
2025.09 - ad oggi
- Led branding and entertainment marketing campaigns, ensuring consistent visual and brand messaging across channels.
- Analyzed market trends and consumer insights to support brand positioning and strategic decisions.
- Developed sponsorships, partnerships, and promotional activations in collaboration with the commercial team.
- Coordinated promotional activities, communication assets, and live events.
- Tracked campaign performance through KPI analysis and optimization actions.
Strategic Consultant - Event Management
Sartoria della Musica
Milan
2024.12 - 2026.02
- Led the end-to-end management of corporate events and sponsorships, coordinating internal teams and external stakeholders
- Developed and executed lead generation strategies, increasing client and sponsor engagement by 30%
- Created and implemented communication plans, enhancing event visibility both online and offline
- Measured event success through performance analytics, optimizing future marketing efforts for higher ROI
Marketing Specialist
PISA 1940
Milan
2023.09 - 2024.12
- Collaborated with luxury brands (Patek Philippe, Rolex, Cartier) to develop and execute multichannel marketing campaigns
- Organized corporate events, managing relationships with key stakeholders, sponsors, and media
- Designed and launched targeted digital marketing and lead generation campaigns, resulting in a 20% increase in customer acquisition
Brand Coordinator Intern
Audemars Piguet
Milan
2021.10 - 2022.09
- Supported marketing and boutique teams in coordinating high-profile promotional campaigns and product launches
- Assisted in planning VIP client and press events, ensuring seamless execution and brand consistency
- Improved customer engagement by implementing personalized CRM campaigns, enhancing client retention by 25%
- Conducted competitor analysis and market research to optimize branding strategies
Istruzione
MSC - Digital Marketing
King's College London
01.2022
BA - Philosophy
Università San Raffaele
01.2020
Competenze
- Marketing & Brand Strategy
- CRM & Customer Engagement
- Advertising & Sponsorship
- Data Analytics & Reporting
- Stakeholder & Project Management
LANGUAGES
Italian | Native
English | Advanced. IELTS
Spanish | Intermediate
Cronologia
Brand Solution Specialist
Urban Vision
2025.09 - ad oggi
Strategic Consultant - Event Management
Sartoria della Musica
2024.12 - 2026.02
Marketing Specialist
PISA 1940
2023.09 - 2024.12
Brand Coordinator Intern
Audemars Piguet
2021.10 - 2022.09
BA - Philosophy
Università San Raffaele
MSC - Digital Marketing
King's College London