Ilaria Occhipinti
Milano
Profilo professionale
Social media manager in Garmin Italy. I implement social and digital campaigns, relationships with EMEA and US teams and I analyze performances based on KPI's. I also mange digital PR activities and content creators/ambassadors strategy.
Panoramica
14
14
years of professional experience
Esperienza lavorativa
Social Media & Content Manager
Garmin Italy
Milan
2022.03 - 2026.02
- Managing both @garminitaly and @garminmarine_italy social accounts - led 60% increase fanbase in 2 years
- Creating a dynamic and constructive work environment by effectively managing relationships with EMEA, US and internal marketing teams.
- Drafting of effective editorial plans capable of generating high-performance contents from the point of view of the KPIs relevant to the platform used.
- Digital PR activities: content creators and ambassador scouting and managing.
- Briefing on local shooting and video productions for digital platforms.
- Analysis and processing of reports and main social metrics to analyze campaign performance and activate corrective strategies.
- Attending in the definition of integrated communication strategies including online advertising and traditional ATL media.
- Creating adv campaigns on Meta Business manager.
- Event organization
- Identification of trends.
Social media manager & strategist
Wunderman Thompson ( WPP Group)
Milan
2016.03 - 2022.03
- Ownership of digital and social media strategy clients: Aperol Spritz, Nintendo, Crodino, Acqua Lete, Burgerking, Sanofi, Nivea, Ferrari Trento, Whirpool, Lamborghini.
- Supervision of junior social media team on community management.
- Direct relationship with stakeholders: clients and media agencies.
Social media manager & Digital PR
Hill & Knowlton
Milan
2015.08 - 2016.03
- Social media community management, live events coverage (Calciatori Panini, Promemoria arredamenti) and press review.
- Copywriting for editorial plans.
- Reporting and social listening analysis.
Ski instructor
Scuola Sci Montebianco
2012.01 - 2026.02
- After several years of competitive skiing, I have became a ski instructor. Throughout my journey in sports, I have consistently found it to be a valuable way for enhancing my abilities in the professional world. It has not only taught me competitiveness but also how to effectively manage anxiety and cultivate respect for others. Since becoming a ski instructor, I've honed my interpersonal skills and significantly increased my capacity for empathy.
Istruzione
Master Digital Communications Specialist -
Università Cattolica
Milano06.2016
Interpretariato e Comunicazione - undefined
IULM
Milano11.2014
Diploma -
Liceo Scientifico S. Lorenzo
01.2011
Diploma - undefined
Vinton Shellsburg High School
01.2010
Competenze
Emotional Intelligence
Adaptability & Flexibility
Creative Problem Solving
Effective Communication
Analytical Thinking
LANGUAGES
Italian: Mother tongue
Esperto
Inglese: C2 Expert
Esperto
Spanish: B1 Intermediate
Base
French: A2 Beginner
Principiante
Cronologia
Social Media & Content Manager
Garmin Italy
2022.03 - 2026.02
Social media manager & strategist
Wunderman Thompson ( WPP Group)
2016.03 - 2022.03
Social media manager & Digital PR
Hill & Knowlton
2015.08 - 2016.03
Ski instructor
Scuola Sci Montebianco
2012.01 - 2026.02
Interpretariato e Comunicazione - undefined
IULM
Diploma - undefined
Vinton Shellsburg High School
Master Digital Communications Specialist -
Università Cattolica
Diploma -
Liceo Scientifico S. Lorenzo