Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Consent
Personal Information
Timeline
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Isabella Perifano

Isabella Perifano

Rome

Summary

Strong experience in International contexts

Excellent communication, presentation, and negotiation skills

Demonstrated success in building and leading high-performing marketing teams

Creative thinker with a strategic mindset and a data-driven approach

Proficiency in marketing software and tools

Ability to work collaboratively in a dynamic and fast-paced environment

Overview

20
20
years of professional experience

Work History

Promotional, Catalogue and Consumer Communication Director EMEA

Stanhome International
06.2021 - Current
  • Responsible for Consumer Communication Team , Planning Promotional Campaigns and Premium Research Teams and Analysis and Market Research Team for EMEA
  • Mission to build and pilot impactful and efficacy EMEA Promotional strategy and Consumer Communication, working to translate Company vision and strategy into operational tactics - building organizational support to achieve them - and deploying Print and Digital Strategy for Integrated and coordinated Communication
  • Guarantee Market Research and Analysis implementation to Support Corporate, Brand and Local Strategy establishing and monitoring key KPIs to measure marketing performance against objectives.

Marketing Manager

Stanhome Italia
12.2018 - 06.2021
  • Responsible for all Brands of the Company: Stanhome Home Care, Family Expert, Flormar, Kiotis, dr Pierre Ricaud
  • Strategic Planning: Develop and execute comprehensive marketing strategies that align with Brand's vision and business objectives, ensuring a cohesive approach across PR, Training marketing, and product marketing

Strategic and PR Marketing Manager

Stanhome Italia
12.2016 - 12.2018
  • Organize and Manage the launch in Italy of main Cosmetic Brand of the Company (Flormar)
  • Brand Development: Oversee development and maintenance of Flormar brand identity, ensuring it remains consistent and captivating to target audience
  • Public Relations: Lead PR efforts by establishing and maintaining strong relationships with media, influencers, and partners. Develop PR campaigns that generate positive media coverage and enhance brand visibility

Senior Brand Manager Revlon e Revlon ColorSilk

Revlon S.p.A.
03.2009 - 11.2016

International Brand Manager “Playtex”

DBApparelFrance
04.2006 - 07.2008

International Junior Brand Manager “Playtex”

Sara Lee Branded Apparel S.p.a.
01.2005 - 04.2006

Assistant Product Manager Ka, Fiesta, Fusion

Ford Italy S.p.A.
03.2004 - 12.2004

Education

Bachelor Degree in Business & Economics - Final dissertation on Business Administration : “The evaluation of a society group: Permaflex’s case history”. -

Università degli Studi di Roma La Sapienza (Rome) Italy
02.2004

Skills

  • Creative mind
  • Strategical approach
  • Multitasking Abilities
  • Decision-Making
  • Analytical and Critical Thinking
  • Very good Interpersonal Skills

Additional Information

Future-focused and innovative, I have a proven track record in working autonomously, led by a strong culture of transparency and accountability. I do not only possess the technical skills and capability required to draft marketing strategies and develop ideas to drive engagement within markets, I also have a more nuanced, human-centric skill set, to nurture and foster growth in a way that is both collaborative and original. With a huge background of global marketing experience, I determine with Passion the strategic direction of our marketing efforts across territories. A people-person, with the ability to think strategically (if slightly out-of-the-box) you operate tactically, with a combination of curiosity and willingness to learn.

Languages

Italian (native)
English (fluent)
French (Intermediate)

Consent

I hereby authorize the use of my personal details solely for circulation within the company in relation to the Italian Legislative Decree n 196/2003

Personal Information

  • Marital Status: Married
  • Date of Birth: 04/06/80
  • Nationality: Italian

Timeline

Promotional, Catalogue and Consumer Communication Director EMEA

Stanhome International
06.2021 - Current

Marketing Manager

Stanhome Italia
12.2018 - 06.2021

Strategic and PR Marketing Manager

Stanhome Italia
12.2016 - 12.2018

Senior Brand Manager Revlon e Revlon ColorSilk

Revlon S.p.A.
03.2009 - 11.2016

International Brand Manager “Playtex”

DBApparelFrance
04.2006 - 07.2008

International Junior Brand Manager “Playtex”

Sara Lee Branded Apparel S.p.a.
01.2005 - 04.2006

Assistant Product Manager Ka, Fiesta, Fusion

Ford Italy S.p.A.
03.2004 - 12.2004

Bachelor Degree in Business & Economics - Final dissertation on Business Administration : “The evaluation of a society group: Permaflex’s case history”. -

Università degli Studi di Roma La Sapienza (Rome) Italy

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Isabella Perifano