Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Timeline
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JACOPO AUDINO

JACOPO AUDINO

Milano

Summary

Focused on listening, analyzing and implementation.

Experienced in product, brand and event management.

Passionate about Marketing and Motorsport.

Committed to leaving a positive mark on everything I do.

Overview

6
6
years of professional experience

Work History

Brand Activation Manager

Goodyear
02.2024 - Current
  • Brand Activation strategy at EMEA level for Goodyear brand
  • Leveraged competitor analysis findings to refine positioning strategies within the marketplace, strengthening overall brand equity.
  • In charge of brand B2C activation management, from local sponsorship to European partnerships, events and incentives.
  • Coordinated trade show participation, showcasing products effectively to drive interest among potential customers and partners.
  • Motorsport activations at WEC and ELMS
  • Cross functional support with Communication, PR, Customer Engagement, teams to further increase Goodyear brand ROI

Brand Manager

Goodyear
04.2022 - 01.2024
  • Responsible for the full brand portfolio of Goodyear group in Italy, managing 7 tire brands across different tiers
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • In charge of products life cycle, forecast analysis, category assortment, run outs phase of old products
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Product trainings for both sales and B2B customers with highly positive feedbacks
  • Support to PR & Communication activities
  • Cross functional support with pricing, sales operations, supply and customer service to further increase Goodyear brand portfolio share of market, both in value and volumes.

Product Manager

Stellantis Group
11.2019 - 03.2022
  • In charge of product life cycle for Citroën range in the Italian market
  • Coordinator of Commercial Launches for new products, Midlife range evolutions and Run-out products
  • Close collaboration with cross functions: Training, Logistics, Finance, Communication/Adv, Digital, Sales
  • Responsible of the publication of price lists and product evolutions
  • Monitoring and analysis of the market evolution and competitors to reach the objectives of pricing, profitability and correct positioning of Citroën products
  • Support to dealership network and internal Departments for product features and specifications.

B2B - Remarketing Stock Specialist

Groupe PSA
11.2018 - 10.2019

Sales Performance Analyst (internship)

Groupe PSA - Citroën
02.2018 - 11.2018

Education

Master Degree - Marketing Analytics and Metrics

University "LUISS Guido Carli", Roma
Rome, IT
11.2018

Exchange - Marketing Analytics & Metrics

BI Norwegian Business School
Oslo, Norway
12.2017

Skills

  • Brand strategy
  • Marketing support
  • Agency Management
  • Project Management
  • Event Coordination
  • Partnership Development
  • Customer Engagement
  • Adaptability and Flexibility
  • Microsoft Office
  • Applicative: TEAMS, SAP, MONDAY, JATO, UNRAE, Power BI, DRIVE,

Languages

Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Elementary (A2)

Hobbies and Interests

I am a fast learner, optimistic and curious person, I like to always understand what I do and why. I'm goal driven and focused on being a reliable and trusted for my teammates and stakeholders. Passionate about marketing topics, sports, motorsports and new technologies. I’m also a motorcycle rider in my leisure time.

Timeline

Brand Activation Manager

Goodyear
02.2024 - Current

Brand Manager

Goodyear
04.2022 - 01.2024

Product Manager

Stellantis Group
11.2019 - 03.2022

B2B - Remarketing Stock Specialist

Groupe PSA
11.2018 - 10.2019

Sales Performance Analyst (internship)

Groupe PSA - Citroën
02.2018 - 11.2018

Master Degree - Marketing Analytics and Metrics

University "LUISS Guido Carli", Roma

Exchange - Marketing Analytics & Metrics

BI Norwegian Business School

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