Jakub Svetlik
Zagreb
Summary
Dynamic marketing professional with extensive experience at Hilti Group, driving brand awareness and achieving over 20% annual sales growth. Skilled in campaign management and strategic planning, I excel in leading teams and optimizing processes to enhance productivity and customer engagement. Proven ability to mentor staff and implement innovative marketing strategies.
Overview
17
17
years of professional experience
Work History
International Inside Sales Marketing Manager
Hilti Group
01.2025 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
International Head of Inside Sales
Hilti Group
09.2021 - 12.2024
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Developed strong communication and organizational skills through working on group projects.
- Worked effectively in fast-paced environments.
- Demonstrated leadership skills in managing projects from concept to completion.
- Acted as a team leader in group projects and international team leader, delegating tasks and providing feedback.
- Directed and developed international sales teams to exceed targets - Implemented contact strategy development initiatives
- Achieved over 20% sales growth every year in row.
Global Process Manager Market Reach
Hilti Group
02.2019 - 10.2021
- Evaluated impact of process change on overall operation and determined return on investment.
- Responded rapidly to market shifts to make changes to corporate processes.
- Promoted change through positive promotion, benefits demonstration and interactive approach.
- Managed change among staff to achieve buy-in and cooperation and overcome resistance.
- Improved efficiency and effectiveness of performance and management of processes across departments.
- Evaluated corporate business processes to align outcomes with strategic goals and corporate vision.
- Managed senior-level personnel working in marketing and sales capacities.
- Responsibility for 26 markets world-wide
Project Manager SAP S4HANA
Hilti Group
01.2018 - 01.2019
- Managed projects from procurement to commission.
- Met project deadlines without sacrificing build quality or workplace safety.
- Identified plans and resources required to meet project goals and objectives.
- Planned, designed, and scheduled phases for large projects.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Negotiated and managed third-party contracts related to project deliverables.
CRM and Campaign Manager
Hilti Group
05.2015 - 12.2017
- Directed and coordinated marketing activities and policies to promote products and services.
- Conducted market research, using surveys, focus groups and by performing personal interviews.
- Conducted analytical research and created reports to aid marketing and sales strategies.
- Aided leadership by aligning goals across company departments and working on several projects at once.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
- Consulted with clients on business issues and developed innovative proposals.
- Reporting.
- CRM and SAP process expert and sales force trainer.
Global Contact Center Leader
Hilti Group
11.2010 - 04.2015
- Maintained team flexibility and embraced change to adapt within dynamic markets.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Led team by answering complex customer questions and mentoring personnel one-on-one.
- Trained employees on Product, Services and assigned duties.
- Assisted with new hire processing and existing training programs.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Evaluated customer needs and feedback to drive product and service improvements.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
Global Contact Center Representative
Hilti Group
04.2008 - 10.2010
- Increased efficiency and team productivity by promoting operational best practices.
- Promptly responded to inquiries and requests from prospective customers.
- Educated customers about billing, payment processing and support policies and procedures.
- Implemented and developed customer service training processes.
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
- Enhanced productivity levels by anticipating needs and delivering outstanding support.
Education
Ph.D. - Marketing
University of Sience And Literature
Italy03-2026
MBA - Executive Management
Effective Business School
Czech Republic03-2023
Skills
- PeopleSoft
- Interpersonal skills
- Marketing campaign management
- Social media marketing
- SEO optimization
- Business development
- Campaign management
- Retail marketing
- Channels Management
- KPI tracking
- Marketing campaigns
- Partnership marketing
- Corporate communications
- Partnership development
- Data analytics
- Sales enablement
- P&L management
- Social media platforms
- Customer relationship management (CRM)
- Strategic planning
- Project management
- Marketing campaign development
- Digital marketing
- Staff management
- Go-to-market strategy development
- Customer acquisition
- Brand-building strategies
- Strong team leadership
- Strategic management
- Emotional understanding
Languages
English
Bilingual or Proficient (C2)
Czech
Bilingual or Proficient (C2)
Slovak
Bilingual or Proficient (C2)
Croatian
Elementary (A2)
Italian
Beginner (A1)
Timeline
International Inside Sales Marketing Manager
Hilti Group
01.2025 - Current
International Head of Inside Sales
Hilti Group
09.2021 - 12.2024
Global Process Manager Market Reach
Hilti Group
02.2019 - 10.2021
Project Manager SAP S4HANA
Hilti Group
01.2018 - 01.2019
CRM and Campaign Manager
Hilti Group
05.2015 - 12.2017
Global Contact Center Leader
Hilti Group
11.2010 - 04.2015
Global Contact Center Representative
Hilti Group
04.2008 - 10.2010
Ph.D. - Marketing
University of Sience And Literature
MBA - Executive Management
Effective Business School
Similar Profiles
NORMUNDS STEINERTSNORMUNDS STEINERTS
Regional Sales Manager Latvia | Trade Area Sales Manager Baltics at Hilti GroupRegional Sales Manager Latvia | Trade Area Sales Manager Baltics at Hilti Group
OLATUNJI TUNDE WALEOLATUNJI TUNDE WALE
Contruction Framing Carpenter at Hilti GroupContruction Framing Carpenter at Hilti Group
Abdulwaheed SalihuAbdulwaheed Salihu
Electrical Engineer at Hilti GroupElectrical Engineer at Hilti Group
Ljerko PlevnikLjerko Plevnik
Board adviser for procurement in CV segment at Ciak Group d.d.Board adviser for procurement in CV segment at Ciak Group d.d.
Siniša BalentSiniša Balent
Finance Manager Croatia at D.TradingFinance Manager Croatia at D.Trading