Jesseca Drouin
Milan
Summary
Results-oriented Marketing Professional with 4+ years of experience delivering impactful campaigns for global brands and independent clients. Proven track record in driving growth and sales through strategic planning, content creation, and social media management. Skilled in collaborating effectively and staying ahead of industry trends.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Freelance Marketing Consultant
Self-Employed
02.2024 - Current
- Provide comprehensive marketing services for clients in the beauty, business registration, and home furniture industries. Successfully managed campaigns for Danya B Home, Nevi By Nature, and Sparkle Management Dubai.
- Independently develop and manage targeted marketing campaigns and social media strategies, resulting in a 60% average increase in social media engagement.
- Create professional decks and product portfolios that serve as effective brand platforms for pitching to investors and retail partners.
- Established strong influencer relationships and conducted in-depth market research to identify growth opportunities.
- Leverage data analytics to create comprehensive monthly reports, providing actionable insights to clients. Effectively communicate recommendations to drive informed decision-making and optimize marketing strategies.
- Demonstrate exceptional time management and organizational skills while managing multiple client projects simultaneously.
Social Media Marketing Manager & Account Manager
Digital Lab
09.2022 - 01.2024
- Managed budgets of up to 50,000 AED per month for digital marketing campaigns and optimized performance for maximum ROI.
- Increased website traffic by 25% for an F&B client through optimized ad campaigns on Facebook and Instagram.
- Produced engaging content, including infographics, videos, and blog posts, across Instagram, LinkedIn, Facebook, and TikTok, driving engagement and awareness.
- Leveraged influencer partnerships to reach new audiences and increase brand visibility for clients in various industries.
- Collaborated with cross-functional teams to develop integrated marketing campaigns, including Terra Solis summer events, Billionaire Dubai Valentine's Day and Women's Day, and relaunch of Miss Tess Dubai.
- Maintained long-term accounts by increasing client revenue by more than 15% through targeted marketing strategies and effective communication.
Public Relations Account Coordinator
Expose Communications
06.2021 - 12.2021
- Played a key role in successfully executing PR campaigns for beauty and fashion clients, including Brau Dubai, S'uvimol, Brunch & Cake, and Rami Al Ali, driving brand expansion and increasing media coverage by over 20%.
- Managed client accounts effectively, ensuring smooth communication with clients, influencers, and media.
- Conducted thorough market research to identify new opportunities for client account growth through media outlets.
- Assisted in successfully launching new product line for a fashion client, 'S'uvimol,' resulting in brand awareness across the Middle East through publications and media.
- Successfully contributed to multiple client campaigns by developing media lists, drafting press releases, and coordinating events.Assisted in planning and executing PR campaigns for beauty, fashion, and wellness clients, driving brand expansion
- Managed client accounts, ensuring smooth communication with clients, influencers, and media for successful campaigns
- Conducted thorough market research to identify new opportunities for client account growth through media outlets
Stewardess & Business Promotion
Emirates Airline
07.2018 - 03.2022
- Maintained a consistent brand image as a global ambassador for Emirates, contributing to customer satisfaction ratings through customer compliments and exceptional service.
- Demonstrated strong problem-solving abilities and adaptability to fast-paced environments.
- Delivered exceptional customer service in diverse cultural contexts, effectively resolving difficult customer issues, and working collaboratively with various teams on each flight.
Marketing Intern & Coordinator
The Wealthy Venture Capitalist | Cannabis Investor
06.2017 - 06.2018
- Spearheaded social media management, increasing engagement by 30% through targeted ad campaigns and engaging content.
- Created informative video presentations to educate investors on market trends and opportunities, and enhance brand visibility.
- Developed a successful email marketing campaign that generated hundreds of monthly leads.
- Contributed to the development of press releases for the company website and for other media outlets.
- Conducted thorough market research and interviewed company executives to inform strategic decision-making processes.
Education
BBA - Business Administration
University of Windsor
Windsor, Canada04.2018
Skills
- Content Creation (Copywriting, Visuals, Graphics)
- Paid Advertising & Campaign Management (Facebook Ads, Instagram Ads)
- Social Media Analytics & Reporting
- Social Media Strategy & Management
- Influencer Marketing
- Brand Positioning
- Competitor Analysis
- Brand Positioning
- Corporate Communications
- Client Relationship Management
Accomplishments
- Successfully transitioned from a flight attendant to a thriving marketing professional, leveraging strong networking skills and a passion for business.
- Scaling a freelance consulting business into an agency, actively approaching other freelancers to create a team and secure high-profile clients worldwide.
- Rapidly advanced from Social Media Coordinator to Account Manager within a year, showcasing exceptional performance and leadership skills within my role.
- Founded and launched an e-commerce fashion brand as a passion project, demonstrating expertise in marketing, fashion buying, and branding.
- Successfully pitched a new service offering of influencer and UGC marketing to a digital agency, demonstrating innovative thinking and business acumen.
- Continuously seeking new opportunities for growth and staying up-to-date with industry trends to maintain a competitive edge.
Software
- Shopify
- Canva Pro
- Wordpress
- Microsoft Office Suite
- Buffer
- Trello
- Mailchimp
- Google Workspace
- Asana
- Figma
Certification
- Udemy: Digital Marketing, 2022
- Udemy: Social Media Marketing, 2022
Languages
English
Bilingual or Proficient (C2)
Italian
Elementary (A2)
Timeline
Freelance Marketing Consultant
Self-Employed
02.2024 - Current
Social Media Marketing Manager & Account Manager
Digital Lab
09.2022 - 01.2024
Public Relations Account Coordinator
Expose Communications
06.2021 - 12.2021
Stewardess & Business Promotion
Emirates Airline
07.2018 - 03.2022
Marketing Intern & Coordinator
The Wealthy Venture Capitalist | Cannabis Investor
06.2017 - 06.2018
BBA - Business Administration
University of Windsor
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