Jonna GU
Milan,MI
Summary
Results-driven professional with 9 years of experience in sales, business development, and partner management in the technology and healthcare sectors. Proven ability to build and manage successful partnerships, drive market expansion, and deliver tailored solutions to diverse clients.
Overview
9
9
years of professional experience
Work History
Master's Practicum in Healthcare AI & Marketing
Humanitas Research Hospital AI Center in Medicine
06.2023 - 01.2024
- Strategy for AI in Medicine development: Conducted a business strategy project for AI development, including detailed market analysis and comparative assessment of 19 leading AI in medicine institutions.
- Global policy trends assessment: Evaluated policy trends and dynamic advancements in medical artificial intelligence within the Chinese market, with a specific focus on the initial approvals of Class III Digital Therapeutics.
Innovation and Marketing Lead
Shanghai Histo Pathology Diagnostic Center
09.2019 - 08.2021
- Company Overview: (Telemedicine, AI in Pathology, Biotech, IVD, NGS)
- Established a team with 17 members to deliver sales results of 127K Euros for start up Diagnostic Center in the first year.
- Strategic portfolio management: Formulated an In Vitro Diagnostic (IVD) product portfolio by screening and evaluating five products for profitability, collaborating with the product manager, integrating the chosen product into lab operations, and negotiating purchasing costs with vendors, which led to an increase of 20% of profits.
- Market intelligence and actionable insights: Scanned the market landscape and developed a market research report on the pathology needs of 478 hospitals, leading to deep understanding of various segments of pathology services, telemedicine, NGS, IVD and Pathology SAP requirements.
- Strategic Market Access Execution and Partnerships: Initiated and oversaw the establishment of pathology laboratories, ensuring compliance with national standards and securing CNAS ISO15189 certification for hospitals.
Medical Provider Network Manager
Cigna Health Benefits
06.2016 - 07.2019
- Company Overview: (Medical Insurance - Payor)
- Cost Optimization and Efficiency Initiatives: Conducted market research on cost containment strategies within the payer industry, identified efficiency opportunities and streamlined key processes, delivering a cost reduction of 1.51 million Euros
- Strategic Market Access Execution and Partnerships: Tracked reimbursement targets for the China Network team by implementing a comprehensive contractual approach with medical institutions, involving scrutinizing their fee structures, standardizing surgical pricing, ensuring complete medical qualifications, aligning geographic locations with our insurance clientele's needs, assessing the extent of service provisions, and verifying the availability of medical equipment and facility.
- Cross-Functional Collaboration and Project Leadership: Collaborated with Medical Pre-auth departments to build the pre-authorization database for product reimbursement, integrated data, analyzed surgical and major case amounts for alignment or misalignment with company case review standards in terms of medical necessity and compliance.
- Navigating Regulatory Compliance through Collaborative Relationships: Strong partnerships cultivated with internal audit, risk management, and medical quality teams within the healthcare insurance environment ensured seamless information exchange regarding medical coding, claims processing, and provider network management.
Care Ambassador/Provider Relations Manager
Bupa
06.2015 - 06.2016
- Company Overview: (Medical Insurance - Payor)
- Medical Network Expansion and Resource Integration: Led the signing of agreements with over 20 medical providers and oversaw a 400+ provider network, facilitating resource integration in southern China
- Market-Driven Growth Strategy: Conducted market analysis to identify growth opportunities in the Asian market
- Expanded Bupa's medical resources and localized European insurance products for the Chinese market, contributing to increased regional sales
- (Medical Insurance - Payor)
Education
Master of International Healthcare Management - Economics, and Policy
SDA Bocconi School of Management
02-2024
Bachelor of Arts - Business English
Shanghai International Studies University
01.2018
Associate Degree - Nursing, R.N.
Shanghai Jiao Tong University School of Medicine
07-2008
Skills
- Sales management software
- Analytical skills
- Negotiation
- Project Management
Charitable Work Experience
Independent Animal Welfare Advocate and Activist, 01/2014, 12/2019, Engaged in independent fundraising, animal rescue operations, and veterinary medication support., Managed an independent personal media platform with a community exceeding 2000 followers.
Certifications Skills
Registered Nurse, Pfizer UK Molecule to Market Completion Certificate, Thermo Fisher Scientific Genetic Sciences RT-PCR Certificate, Microsoft Office Products
Languages
Italian
Intermediate (B1)
English
Advanced (C1)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Master's Practicum in Healthcare AI & Marketing
Humanitas Research Hospital AI Center in Medicine
06.2023 - 01.2024
Innovation and Marketing Lead
Shanghai Histo Pathology Diagnostic Center
09.2019 - 08.2021
Medical Provider Network Manager
Cigna Health Benefits
06.2016 - 07.2019
Care Ambassador/Provider Relations Manager
Bupa
06.2015 - 06.2016
Bachelor of Arts - Business English
Shanghai International Studies University
Master of International Healthcare Management - Economics, and Policy
SDA Bocconi School of Management
Associate Degree - Nursing, R.N.
Shanghai Jiao Tong University School of Medicine
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