Kaoutar Ghanane
Pavia
Summary
Dynamic business developer and sales strategists with over 4 years of experience in developing and implementing growth strategies for B2B healthcare markets. Mastery in healthcare tender management and strong knowledge of ultrasound, radiography, and patient monitoring monitoring with deep knowledge of regional (MEA) healthcare dynamics. Proficiency of partnership management and developing network portfolio, underscored by a track record of increasing sales volume and market penetration.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Business Developer and Regional Sales Manager
Strena Medical
06.2021 - Current
- Identified and converted new potential leads 20 into long-term partners with rigorous market analysis and outreach.
- Defining regional sales strategy, promotional plans, and optimizing business development opportunities.
- Successful retention partnership management approach and creation of new partners portfolio.
- Healthcare regional knowledge and contract negotiation skills(4 new partnership contract per year).
- Tender management skills with commercial and technical knowledge ( 5 tenders closed successfully per year).
- Setting up of the yearly sales forecast in collaboration with the management team with an over performance rate (by 2,5% in 2024).
- Implemented a targeted CRM strategy, enhancing data quality and improving customer relationship management within the company.
International Business Development Intern
ML COMPONENTS
07.2019 - 09.2019
- Contributed to the increase of the annual revenue through new market penetration strategies.
- Scaled business operations globally expanding into new markets across MEA region.
- Introduced new partners portfolio (average of 10), negotiated contracts, and closed deals successfully.
- Participated to the draw up of a market differentiation strategy and promotional plan to face competition.
Sales and Customer Support Intern
McDonald's
06.2019 - 09.2019
- Contributed to the enhancement of customer satisfaction rate by 20% through the optimization of customer feedback system.
- Handled complex customer complaints, coordinating with QA to provide swift resolution and maintaining brand reputation.
- Achieved the sales target in coordination with the sales team.
Business Development Intern
University Ventures
10.2017 - 12.2017
- Elaborated a business plan of a small healthcare project.
- Conducted a healthcare market data analysis and developed a project launching strategy.
- Collaborated with the entrepreneurial team to establish and execute sustainable business development strategy.
- Presented and negotiated collaboration contract with key stakeholders to finance the project.
- Won in collaboration with the team the second prize as best healthcare entrepreneurial project securing funds.
Management Trainee
Cosumar Group
03.2016 - 06.2016
- Led the project of lean six sigma application to enhance customer service system.
- Contributed to the optimization of the distribution process which increased the network of the dealers.
- Identified internal CRM strategy weaknesses and succeeded in the retention of long-term clients with a rigorous CRM analysis.
Education
Ph.D. - Applied Economics And Management
University of Bergamo And University of Pavia
Italy 10.2023
Master of Arts - European Management
University of Tübingen
Germany10.2019
Master of Arts - International Business And Entrepreneurship
University of Pavia
Italy 10-2019
Master of Arts - Strategic Management
University of Abdel Malek Essaadi
Morocco07-2016
Bachelor of Arts - Business Administration And Management
University Abdel Malek Essadi
Morocco 07-2014
Skills
- Public speaking
- Deal negotiations
- Strategic planning
- Business planning
- Tender planning and management
- Problem Solving
Accomplishments
Top Regional Sales Manager 2024
Recognized for the exceptional performance of leading surpassing sales targets by a record of 50% increase in regional sales and client portfolio.
New Market Penetration Achievement
Successfully penetrated 5 new regional markets resulting in a significant growth in the company's partners base.
Sales Technical Training
Accomplished successfully a couple of commercial technical training on ultrasound and imaging field.
Tender Management Achievement
Communication Skills
- Public Speaking.
- Presentation proficiency.
- Negotiation skills.
- Coordination skills.
Certification
- Tender Management Certificate.
- Entrepreneurial Academy Course Certificate.
- Uni-Venture Start Ups Certificate.
Languages
English
Advanced (C1)
Arabic
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Italian
Elementary (A2)
Timeline
Business Developer and Regional Sales Manager
Strena Medical
06.2021 - Current
International Business Development Intern
ML COMPONENTS
07.2019 - 09.2019
Sales and Customer Support Intern
McDonald's
06.2019 - 09.2019
Business Development Intern
University Ventures
10.2017 - 12.2017
Management Trainee
Cosumar Group
03.2016 - 06.2016
Ph.D. - Applied Economics And Management
University of Bergamo And University of Pavia
Master of Arts - European Management
University of Tübingen
Master of Arts - International Business And Entrepreneurship
University of Pavia
Master of Arts - Strategic Management
University of Abdel Malek Essaadi
Bachelor of Arts - Business Administration And Management
University Abdel Malek Essadi
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