Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Timeline
Generic
Kulikova Natalia

Kulikova Natalia

Turin

Summary

Business Development Manager with over 10 years of experience in media and communication, marketing, and event organization. Expert in identifying new leads, understanding client needs, and negotiating contracts. Skilled in coordinating interviews, managing production budgets, and hosting TV shows. Experienced in editorial management, content creation, and international business development. Proficient in organizing and managing events, fairs, and conventions. MBA in Fashion Industry Management. Fluent in English, Italian, Russian, understanding and speaking German.

Seeking an International Business Development Manager position at a company where I can leverage my skills to drive growth and support the mission of the organization.

Overview

21
21
years of professional experience

Work History

Producer, Journalist and TV Host

World Fashion Channel TV
  • Producer, interview coordination and TV host as special correspondent for the most prestigious international wedding fashion catwalks such as Barcelona Bridal Fashion Week (Barcelona - Spain) and Sì Sposaitalia Collezioni (Milan - Italy)
  • Managing the budget and selection of the production team, text writing, drafting setlists, coordinating filming and editing, backstage and defining the publication schedule of the content created on the official channels of WFC (World Fashion Channel) and the wedding network JM Just Married
  • Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
  • Developed production plans and organized resources to achieve prompt delivery of projects.
  • Facilitated communication between production staff and other departments to synchronize work.
  • Managed budgets and allocated resources effectively, ensuring projects were completed on time and within budget constraints.
  • Negotiated contracts with vendors, securing favorable terms that contributed to the overall success of each project.
  • Cultivated strong relationships with sources and other contacts to support leads and story development.
  • Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.

Founder&CEO

WedElse
2022.01 - Current
  • Created and designed tailor-made wedding plans to maximize client budget, keep client happy and cultivate referrals.
  • Maintained strong professional connections within the industry through networking events and ongoing education opportunities.
  • Implemented creative solutions to last-minute challenges or changes, maintaining client satisfaction during high-pressure situations.
  • Oversaw setup and teardown procedures at venues while managing staff responsibilities during events.
  • Provided expert guidance on etiquette rules and cultural traditions relevant to each unique wedding celebration.
  • Collaborated with clients to develop personalized wedding themes, reflecting their unique tastes and preferences.
  • Organized detailed timelines for pre-wedding preparations and day-of-event activities, ensuring punctual proceedings.
  • Increased referral business by consistently delivering exceptional customer service throughout the planning process.
  • Developed custom-designed invitations and other print materials consistent with the cohesive wedding theme.
  • Resolved any conflicts or issues that arose among vendors or attendees promptly to maintain a harmonious atmosphere throughout the event.
  • Conducted thorough post-event evaluations to identify areas of improvement for future weddings.
  • Negotiated prices with suppliers, inspected venues and selected vendors to meet clients expectations.
  • Executed advertisements, promotions and branding campaigns to attract new clients.
  • Managed budgets effectively, ensuring cost-efficient weddings without compromising quality or client vision.
  • Negotiated favorable contract terms with vendors, resulting in significant cost savings for clients.
  • Worked closely with clients to develop personalized wedding plan that fit within budget.
  • Planned and created centerpieces, bouquets and floral arrangements for decorating wedding venues.

International Business Development Manager

CREOSTUDIOS
2016.01 - Current
  • Research and identify potential new leads interested in using the services of an agency specializing in integrated communications and consulting activities
  • Follow up on potential clients' needs and identify the appropriate solution to offer
  • Presentation and promotion of all services offered by the agency, with basic technical insights in order to share how they work with potential clients
  • Negotiation and closing of contracts
  • Developed strategic partnerships with foreign companies for mutually beneficial growth and expansion.
  • Delivered presentations at global industry conferences, showcasing the company's services and establishing brand recognition.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Founder&CEO

Wedding Academy By Natalia Kulikova LLC
2014.04 - Current
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Mentored new teachers, sharing best practices and providing support.
  • Designed innovative lesson plans that catered to diverse learning styles and abilities.
  • Enhanced student learning experiences by incorporating hands-on activities and group projects.

Editor-in-Chief&International Business Development

Jm Just Married Network
2016.01 - 2021.12
  • Responsible for the content and operating budget of the publishing projects of the international wedding network
    JM Just Married.
    ▪ Reporting and commenting on news or events of interest for publication in the JM Just Married magazine,
    web site and other mass media published by the publisher or commissioned by clients of the same
    ▪ Defining digital strategy and content schedule;
    ▪ Definition of the network commercial offering (digital and print);
    ▪ Research and identification of potential advertising partners and advertisers;
    ▪ Negotiating and closing contracts.
    ▪ Conducting regular meetings with the editorial team to check alignment with forecasts made regarding the progress of the projects themselves.
  • Developed publication website, blogs and social media presence.
  • Maintained open lines of communication between departments to ensure seamless collaboration on cross-functional initiatives.
  • Established partnerships with relevant organizations, expanding the publication's network and influence within the industry.
  • Coordinated special edition publications, showcasing high-quality content tailored to specific themes or events.
  • Regularly attended industry conferences as a representative of the publication, bolstering its standing within the community.
  • Managed budget allocation for editorial projects, ensuring optimal use of resources and cost-effective strategies.
  • Collaborated with marketing team to develop promotional campaigns, resulting in increased brand visibility.
  • Negotiated contracts with freelance contributors, securing competitive rates for exceptional work.
  • Developed strong relationships with industry experts, conducting interviews and securing exclusive content for the publication.

Founder&General Producer

WED (Wedding Expo Days)
2016.01 - 2017.01
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
  • Developed strong partnerships with key industry players, contributing to an increased market presence.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.

Journalist and TV Presenter

Domashniy TV Channel
2010.01 - 2013.01
  • Achieved consistently positive feedback from viewers and critics alike for charismatic hosting style.
  • Navigated challenging interview situations tactfully while maintaining control over the conversation flow and direction.
  • Provided constructive feedback to producers and directors, contributing to continuous improvement of program content and delivery.
  • Actively participated in promotional events such as press conferences or public appearances to further expand the show's reach and brand visibility.
  • Delivered powerful opening monologues that captured viewer attention from the start of each episode.
  • Collaborated with producers and management to develop newscasts, promotions and teases.

Author

Exmo Publishing House Ltd
2011.01 - 2012.12

Author of the book "How to Organize a Dream Wedding".

The publishing house "Eksmo" is the Russian leader in the market of the book, offering its readers the widest range of classic and modern fiction in different languages.

On commission of the publishing house I wrote and signed a tablebook dedicated to fashion and wedding theme.

Editor-in-Chief

Independent Media LLC
2005.01 - 2012.01


  • Coordinated with advertisers to secure sponsorships, reducing overall production costs.
  • Developed innovative layout designs to enhance visual appeal and readability.
  • Managed a team of photographers, writers, and designers for cohesive production.
  • Organized and executed successful photoshoots for various events and activities.
  • Provided support and guidance for junior staff members as they developed their skills in writing, photography, design or editing.
  • Conducted regular team meetings to discuss progress, address concerns, and maintain motivation among staff members.
  • Wrote and created content for various topics and mediums.
  • Acquired in-depth knowledge of content areas to provide effective edits.
  • Increased readership through strategic content planning and audience engagement techniques.


  • Independent Media LLC has been a mainstay in the Russian media market for nearly a quarter of a century. IM produced the best glossy and business media in Russia, consistently inspiring its 14 million
    readers across the country. IM pioneered the glossy market in Russia and was the first in the market to
    incorporate digital technology for its production.

Editor-in-Chief

Independent Media LLC
2005.01 - 2012.01


  • Coordinated with advertisers to secure sponsorships, reducing overall production costs.
  • Developed innovative layout designs to enhance visual appeal and readability.
  • Managed a team of photographers, writers, and designers for cohesive production.
  • Organized and executed successful photoshoots for various events and activities.
  • Provided support and guidance for junior staff members as they developed their skills in writing, photography, design or editing.
  • Conducted regular team meetings to discuss progress, address concerns, and maintain motivation among staff members.
  • Negotiated with printing companies for cost-effective production rates without sacrificing quality.
  • Wrote and created content for various topics and mediums.
  • Acquired in-depth knowledge of content areas to provide effective edits.
  • Collaborated with design, editorial and marketing departments to meet desired content goals.
  • Increased readership through strategic content planning and audience engagement techniques.


  • Independent Media LLC has been a mainstay in the Russian media market for nearly a quarter of a century.

IM produced the best glossy and business media in Russia, consistently inspiring its 14 million
readers across the country. IM pioneered the glossy market in Russia and was the first in the market to
incorporate digital technology for its production.

Radio Presenter, Journalist and Fashion Expert

Silver Rain Radio
2003.01 - 2010.01
  • Silver Rain Radio is a major radio station (FM transmission 100.1) known for being the most
    eccentric radio station in the Russian Federation. From 2003 to 2010, I hosted the program Point
    of Style, which airs weekly on the national Silver Rain Radio and is dedicated to
    everything trending in society and entertainment: web, film, art, fashion, dance, music and
    theater. The program was headquartered in the city of Moscow and focuses mainly on the
    new trends in the capital. In addition to being the speaker/host of the program, I have played the
    role of radio journalist by conducting interviews, recording reports and in-depth features to be
    air during the program.
  • Managed time effectively while juggling multiple tasks, such as conducting interviews, editing audio clips, and preparing scripts for live broadcasts.
  • Delivered captivating on-air content by researching, planning, and producing tailored segments for diverse audiences.
  • Maintained exceptional knowledge of current events and pop culture trends to provide relevant commentary during radio shows.
  • Worked closely with sales teams to develop effective advertising campaigns that aligned with client goals while preserving the integrity of the radio show's format.

Education

MBA - Fashion Industry Management

Moscow State University
Moscow, Russia
06.2008

High School Diploma -

Moscow State Linguistic University
Moscow, Russia
06.2004

Skills

  • Cross-cultural communication
  • Relationship building and management
  • Excellent listening skills
  • Sales Presentations
  • Creativity and Courage
  • Diplomatic Negotiations
  • Influencing Others
  • Event Planning
  • Marketing
  • Teamwork and Collaboration
  • Idea Development and Brainstorming
  • Critical and Strategic Thinking
  • Ambitious
  • Honesty

Personal Information

  • Date of Birth: 02/05/82
  • Gender: Fem
  • Russian
  • Driving License: B

Languages

English
Advanced (C1)
Italian
Advanced (C1)
Russian
Bilingual or Proficient (C2)
German
Upper intermediate (B2)

Timeline

Founder&CEO

WedElse
2022.01 - Current

Founder&General Producer

WED (Wedding Expo Days)
2016.01 - 2017.01

International Business Development Manager

CREOSTUDIOS
2016.01 - Current

Editor-in-Chief&International Business Development

Jm Just Married Network
2016.01 - 2021.12

Founder&CEO

Wedding Academy By Natalia Kulikova LLC
2014.04 - Current

Author

Exmo Publishing House Ltd
2011.01 - 2012.12

Journalist and TV Presenter

Domashniy TV Channel
2010.01 - 2013.01

Editor-in-Chief

Independent Media LLC
2005.01 - 2012.01

Editor-in-Chief

Independent Media LLC
2005.01 - 2012.01

Radio Presenter, Journalist and Fashion Expert

Silver Rain Radio
2003.01 - 2010.01

Producer, Journalist and TV Host

World Fashion Channel TV

MBA - Fashion Industry Management

Moscow State University

High School Diploma -

Moscow State Linguistic University
Kulikova Natalia