Laura Becchi

Lead and mentor 9 Business Developers through on-the-job coaching, performance monitoring and IDPs in accordance with the Company’s standards, strategy and work ethic.
Plan and conduct weekly team meetings to oversee the team's KPIs and monthly business reviews with the KAM, analyzing market trends and sales performance to define combined sell-in and sell-out action plans.
Manage and optimize exisisting portfolio of +1500 pdvs, taking personal responsibility for largest accounts;

Manage a portfolio of 20+ C&C stores, ensuring correct implementation of national agreements and develop local sell-out activities.
Lead multiple category management projects collaborating with cross-functional teams to improve shelf space allocation, in-store execution, and brand visibility.
Manage the achievement of 2 Wholesalers, in terms of volumes and revenue to ensure customer's profitability and growth.

Manage 200+ customers (both ISD and DSD) at volume and NSR level and secure achievement of all the critical KPI’s (distribution, VPO, outlet activation);
Understand local market trends, relevant consumers and customer needs, monitor competitors' strategies and identify new business opportunities to generate constant solid growth.

In charge of Sales Data Analysis & Reporting, Demand Planning, Forecasting, Customer Relationship Support, Process Optimization & Problem-Solving for 3 National GDO and 3 National Discounts Customers.

In charge of Order & Data Management, Administrative Support, Customer Communication & Issue
Resolution and Process Coordination & Optimization for both internal teams and customers.

Liaison between sales/logistics teams and IT for SAP activities; User support, issue resolution, and process optimization; Master data management and monitoring of orders and stock flows.