Laura Bonomi

As Fund Raising and Philanthropy Director I'm responsible for all the activities that guarantee the economical sustainability of the Organization. I manage a team of 25 people (not considering the avg 120 people working in the inhouse programs), with 6 person reporting directly to me. I'm responsible for €15 million of income and € 5 million of investment.

I'm responsible for CRM and analysis.

I'm responsible for multiyear plans, budget planning and monitoring.

I'm part of the Senior Management Team in the Italian Section and of the Funding Management Team at global level.

I was responsible for both inhouse program and external agencies. F2F was the main acquisition channel for Greenpeace Italy where it weighted 80% on total regular donors' acquisition.

Moreover, the F2F mix was mainly based on inhouse program that was the most successful in Italy with 16.000 new donors recruited by F2F inhouse in 2014 (+25% against 2013).

I managed a program with 6 staff people, 10 team leaders and coaches (7 street groups and 3 travelling groups) and about 70 recruiters.

As Sales and Marketing Specialist I was responsible for BtoB direct marketing campaigns, in addition to small and medium enterprises (SME) product/initiatives development.

I was responsible for both acquisition and retention strategy and activities, developing the yearly multichannel campaign through direct mailing, direct emailing and telemarketing

Moreover, I managed the dedicated Supporter service

For product development, I worked directly with Unicef Headquarter in Geneva giving me the possibility to work in a multicultural team and with international marketing specialists.

As Direct marketing officer, I was responsible for all the direct marketing campaigns to Individuals, both offline and online, acquisition and retention.

I was responsible for the development and monitoring of the annual budget.