Laura Briguglio
Milano
Summary
Driven Merchandising Manager with 15+ years of experience in maximizing product sales and overseeing merchandise trends; with deep knowledge and strong expertise of luxury and premium industry, sensibility for fashion and home decoration. Expert in merchandise planning based on prior sales and trends to provide well-rounded selection of products sought by customers. Effective in overseeing day-to-day sales and inventory stock levels to determine purchasing needs.
ADDED VALUE: Collection management and development of high-end products on an International scale with consumer centric mindset. Knowledge of various business model such as retail, wholesale, licensing. Very close collaboration with artistic director and creative teams.
EXPERTISE: Result oriented, business unit development, budget optimization. Strategic project management and product marketing for brands with high emotional value.
Overview
19
19
years of professional experience
Work History
SENIOR MERCHANDISING MANAGER
OFF-WHITE C/o VIRGIL ABLOH
01.2020 - Current
- Category coverage: - Women's & Men's Shoes, Leather Goods & Accessories; - Jewelry & Other Accessories; - Kidswear Shoes & Accessories; - Home Division & External Collaborations.
- Define Seasonal Collection Plan and Briefing and set the strategy of each brand according to business potential, market opportunities and needs;
- Work with design team throughout development process to ensure merchandising objectives are met;
- Analyze product offer in terms of sales values and margin contribution to ensure business objectives are met;
- Liaise with product managers to ensure showroom samples are delivered on time and are fully priced before the sales campaign;
- Manage relationships with wholesale markets, collecting their specific needs, contributing to the possible addition of dedicated products to the Collection.
- Build 3 year plan; setting category targets for all channels (Retail, Wholesale & Digital) to establish division globally and take critical market share;
- Identify and present commercial opportunities in seasonal business review to maximize future investment and assortment productivity;
- Define the Pricing Strategy.
WW SENIOR MERCHANDISER
BOTTEGA VENETA (KERING GROUP)
05.2016 - 12.2019
- Develop Collection Plan and discuss it with Product Development Team and Designers;
- Work with Planning Team to Develop Open To Buy;
- Conduct market and competitors' analysis in terms of product and price positioning;
- Implement merchandise strategy Short/Long term; Analyze all weekly, monthly, quarterly standard reports including weekly selling, monthly sales;
- Support Regional Buyers in defining correct product assortment and submit reorders;
- Define WW Master Order Selection with Local teams; International Pricing (EUR, JPY, HKD, CNY, USD).
LG & ACCESSORIES MERCHANDISER
LOUIS VUITTON (LVMH GROUP)
11.2014 - 04.2016
- Select and purchase seasonal collections for 135 DOS stores and global Online business;
- Seasonal Key Products presentation and training;
- On-going reporting and analysis;
- Ensure consistent brand image and messaging across the Louis Vuitton stores;
- Perform competitive research and analysis to illustrate strengths and weakness of products;
- Ensure that the buying strategy reflects the evolving world of a leading fashion brand;
- Liaise frequently with Product Managers to maximize business in their respective markets.
LG & TRAVEL MERCHANDISER
LOUIS VUITTON (LVMH GROUP)
01.2013 - 10.2014
- Select and purchase seasonal collections for 75 DOS stores;
- On-going reporting and analysis;
- Work with Planners to revise sales forecast for Permanent Products and define their future life cycle;
- Analyze market needs, opportunities and possibilities of growth;
- In-store training activities.
BUYER (EUROPE)
DOLCE & GABBANA
01.2010 - 12.2012
- Buy and set product offer for the 27 DOS stores;
- Work closely with the Design Studio to define the right product offer;
- Debrief Development team on current trends on the market;
- Provided sales forecast and elaborated open-to-buys;
- Analyze sell through, best sellers and prices;
- Monitor style selling analysis and optimize stock level accordingly;
- Liaise closely with supply chain in managing product arrival schedule;
- Operational support to the retail network: training, incentive, transfers.
WHOLESALE ASSISTANT - RETAIL ASSISTANT
CHRISTIAN DIOR COUTURE (LVMH GROUP)
01.2009 - 12.2009
- Manage commercial relationship with multi-brands and franchisees;
- Negotiate budgets and commercial agreements with customers;
- Provide monthly/quarterly sales analysis;
- Monitor and report on local market and competitor activities;
- Cooperate with the Retail Performance Management team on cost efficiency projects;
- Assist Avenue Montaigne Store Manager in back of office daily activities.
SALES ASSOCIATE
BOTTEGA VENETA (KERING GROUP)
06.2008 - 08.2008
M&A JUNIOR ASSOCIATE
GIANNI, ORIGONI, GRIPPO & PARTNERS
03.2005 - 08.2007
Education
MASTER: MAFED -
SDA BOCCONI
12.2008
DEGREE IN LAW (JD EQUIVALENT): LAW -
STATE UNIVERSITY
03.2005
Profile
Deep knowledge and strong expertise of luxury and premium industry. Sensibility for fashion and home decoration, Collection management and development of high-end products on an International scale with consumer centric mindset. Knowledge of various business model such as retail, wholesale, licensing. Very close collaboration with artistic director and creative teams., Result oriented, business unit development, budget optimization. Strategic project management and product marketing for brands with high emotional value.
Languages
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Timeline
SENIOR MERCHANDISING MANAGER
OFF-WHITE C/o VIRGIL ABLOH
01.2020 - Current
WW SENIOR MERCHANDISER
BOTTEGA VENETA (KERING GROUP)
05.2016 - 12.2019
LG & ACCESSORIES MERCHANDISER
LOUIS VUITTON (LVMH GROUP)
11.2014 - 04.2016
LG & TRAVEL MERCHANDISER
LOUIS VUITTON (LVMH GROUP)
01.2013 - 10.2014
BUYER (EUROPE)
DOLCE & GABBANA
01.2010 - 12.2012
WHOLESALE ASSISTANT - RETAIL ASSISTANT
CHRISTIAN DIOR COUTURE (LVMH GROUP)
01.2009 - 12.2009
SALES ASSOCIATE
BOTTEGA VENETA (KERING GROUP)
06.2008 - 08.2008
M&A JUNIOR ASSOCIATE
GIANNI, ORIGONI, GRIPPO & PARTNERS
03.2005 - 08.2007
MASTER: MAFED -
SDA BOCCONI
DEGREE IN LAW (JD EQUIVALENT): LAW -
STATE UNIVERSITY
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