Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Laura Durks Cassol

Laura Durks Cassol

Summary

I like to introduce myself by the desires that mobilize me. They are responsible for getting me here. Acquiring knowledge and meeting new people are some of these desires that have been guiding my path from the past ten years.
I love to listen and tell stories, and that is what motivates me. With the different experiences I get in many places, there is (almost) nothing I can not do to tell a good story.
My goal is to be able to express those stories, just as my ideas and dreams, writing content on social networks, blogs, and texts, and hence building an affective and effective relationship with people through words.

Overview

17
17
years of professional experience

Work History

Product Copywriter

Grano EdTech
09.2022 - Current
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Improved search result rankings with targeted SEO strategy.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.

Social Media Content Creator

BASE Digital
06.2020 - 09.2020
  • Developed in-depth understanding of digital and mobile marketing practices and media.
  • Promoted and marketed works through social media platforms.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Created content for websites and online publications.

Social Media Content Creator

Blue Note São Paulo
07.2019 - 03.2020
  • Promoted and marketed works through social media platforms.
  • Created content for social media, including stories.
  • Created texts for online and offline.
  • Followed production and dissemination of each show.

Volunteer

Escoteiros do Brasil
04.2006 - 01.2019
  • Assisted with special events and programs.
  • Used strong interpersonal communication skills to convey information to others.
  • Participated in Pioneer Regional Team, organizing social events with more than 400 young people.
  • Founding member of Diversity Team of Rio Grande do Sul, leading group of debates and lectures on Gender and Feminism.

Social Media Content Creator

ESTUDIO CRU
08.2018 - 12.2018
  • Wrote and produced content for social networks
  • Produced content for BrandGuide
  • Produced content for internal communication.
  • Followed social networks of client grids in Rio de Janeiro: Pizzaria Vezpa; Casa Camolese Restaurant; Clube Manouche.
  • Produced original, creative content for promotional advertisements and marketing materials.

Public Relations Assistant

Universidade Federal de Santa Maria
12.2013 - 11.2016
  • Monitored university's social media.
  • Produced content for university's social media.
  • Developed clipping template
  • Internship at University's Advertising Agency (FACOS):
  • Took care of social media in first year of "Discover UFSM" project, carried out by rectory, in production of content and monitoring of facebook page.
  • Conducted external and internal events of Agency.

Education

Bachelor - Public Relations, Advertising, And Applied Communication

Universidade Federal De Santa Maria
Santa Maria, Brazil
01.2017

Skills

  • Story Development
  • Creative Development
  • Short Stories
  • Storytelling
  • Copy Editing
  • Social Media Content Writing
  • Social Media Content
  • Copywriting
  • Social Media Management
  • Website Copy
  • Social Media Campaign
  • Writing Revision
  • Work Copywriting

Languages

English
Upper intermediate (B2)

Timeline

Product Copywriter

Grano EdTech
09.2022 - Current

Social Media Content Creator

BASE Digital
06.2020 - 09.2020

Social Media Content Creator

Blue Note São Paulo
07.2019 - 03.2020

Social Media Content Creator

ESTUDIO CRU
08.2018 - 12.2018

Public Relations Assistant

Universidade Federal de Santa Maria
12.2013 - 11.2016

Volunteer

Escoteiros do Brasil
04.2006 - 01.2019

Bachelor - Public Relations, Advertising, And Applied Communication

Universidade Federal De Santa Maria
Laura Durks Cassol