Laura Presezzi

Managed the respiratory care business line portfolio, covering ventilotherapy, airway management, monitoring, aerosol therapy, telemedicine solutions and sleep care devices.

Member of a cross-functional Change & Innovation task force supporting incubation projects and high-potential healthcare startups.

• Supporting all countries with strategic guidance on portfolio management, product positioning and launch execution
• Managed new product evaluation, launch and lifecycle management to maximize portfolio value across respiratory, monitoring and sleep care markets
• Led tender projects and collaborated with direct and indirect sales forces to drive commercial opportunities
• Built and maintained relationships with KOLs, healthcare providers and key stakeholders
• Designed and implemented initiatives to improve processes, adoption and market growth
• Collaborated with R&D teams and strategic partners to develop new products and innovative healthcare solutions
• Analyzed market trends, competitive landscape and sales performance to inform strategic decisions

Managed and supported sales activities as the key interface between the company and clinicians focusing on ventilation therapy and homecare market:

• Provided technical and commercial expertise to maximize product adoption and sales performance
• Promoted company solutions through customer visits, product demonstrations, seminars and congresses
• Supported, trained and coached sales forces, distributors and dealers to drive commercial results
• Lecturer and speaker at congresses, conferences, university courses and workshops to promote company solutions
• Collaborated with clinicians and researchers to provide technical insights for marketing and product development initiatives
• Developed and delivered marketing and communication materials and tools to facilitate sales and adoption
• Contributed to tender processes and technical-commercial projects to secure business opportunities

Pulmonary & Cardiorespiratory Diagnostics

Responsible for Italian subsidiary growth, portfolio strategy and product adoption. Key liaison with corporate headquarters to align on global strategy:

• Supported technical-clinical training and product implementation across hospitals, clinics and sports medicine centers
• Collaborated with HQ and local teams for product launches, portfolio optimization and market strategy
• Strengthened company presence via KOL engagement and market initiatives

Responsible for the development of clinical, scientific and marketing content for motion analysis systems applied in medical practice, sports performance and research across biomechanics, biometry, diagnostics and sports sciences.

Translate complex technical concepts into clear, impactful communication for healthcare professionals and researchers

Pharmaceutical Product Development | Clinical Trial Management | Pharma Services | KOL & Stakeholder Engagement

Lead the Life Science Marketing Department with full accountability for oncology and medical device solutions (surgical, diagnostics, NGS, liquid biopsy):

• Directly manage Product Managers, Marketing Specialists, Field Application Specialists and Medical Science Liaisons;
• Analyze market trends, competitive intelligence and patient journey insights to optimize portfolio strategy and maximize ROI;
• Lead product launches and lifecycle management;
• Drive growth and performance through data-driven upstream and downstream marketing strategies and portfolio expansion translating insights into actionable marketing plans;
• Shape market positioning and value propositions, strengthening relationships with KOLs and HCPs to support clinical adoption and reimbursement;
• Design and execute omnichannel engagement initiatives, including symposia, advisory boards, workshops and congress activities;
• Empower local teams with tools, content and strategic guidance to accelerate adoption and achieve business goals