Laurent DIOT

• Lead Citroen's Enlraged Europe operations and transformation in a tough context (Takata, new smart car platform launch)
• 2024 H1 Sole brand within Stellantis to grow
• 2025 H2 : 3,5 months of portfolio coverage forward, sole brand within STLA to grow in retail and in profit / unit
• MS 2025 (FCT) EE : +0,3pt & 2B € Gross Commercial Profit

• Management Global Marketing Office for Fiat, Fiat Pro & Abarth (Brand, Product launches, Revenue Management)
• Re-set full Fiat brand eco-system from brand asset & DNA to dealer's identity
• Managed Partnerships such as Leonardo di Caprio 4 years contract renewal, Giorgio Armani Partnership (without Royalties), (Red)...
• Led US Fiat re-introduction with 500e launch, being a learning sales & marketing project for STLA brands (ie Metaverse sales project - CES Keynote Jan 2024)

• Transformation plan : C Offensive Plan, FME management & efficiency enhancement
• New operation way set up with split of Renault & Dacia brands management

• Managed operations during COVID period - Alliance award of best management operations during COVID
• 2 frauds management- 1KPI & 1 Finance - (from previous management)
• Transformation plan (ie. Merge of sales fields teams between RCI & Renault fields teams - Real estate restructuring merging RCI & Renault offices)

• Despite Chinese market strong migration to Chinese brands, fast electrification & tough relations between both partners, contributed to keep willingness to grow from both sides (FME investments, network development...)
• Test & learn projects such as Alibaba partnership between F1 Team, Alibaba and DRAC

• 2016 - Record market share for Renault group @ 15% (+2.5pts yoy) & profit +40% vs 2015 / Dacia acceleration plan (+1pt yoy)
• Leadership of European CFT - Quality re-engineer set up

• 2013 : Renault Argentina TOP3 Profit contributor in mass and in %age of Renault group - 144M € AOI
• Big Market share growth thanks to successful Duster launch - TOP2
• Successful Partnerships with 360° animation - Official Sponsor National Rugby team - Pumas, Dakar

• Short term sales forecast management during post Lehman crisis up to Tsunami
• Set new tools to organize a contradictory & productive exchange between countries and corporate functions enabling to take forward and aggressive option on sales demand.

• Product range development for the revenue and marketing side for New Renault Samsung Motors range (SM5, SM7) & Renault global
• End of life Laguna & Vel Satis
• CFT6 member - in charge of commercial diversity reduction

Development of Renault Samsung Motors export through 3 brands, Nissan, RSM, Renault - 30K/y

• Successful contribution to Renault Samsung Motors turnaround and restart - re-set up teams, processes ...
• Sales & Marketing budget management for the Marketing op. (FME, VME, Volume, Price...) + action plans
• + Profit monitoring in liaison with finance for the sales side including owned network

• Renault Mexico Project - Set the eco system and framing of the commercial project for Renault's comeback in Mexico thanks to Nissan's support
• Samsung Motors due diligence team for the sales & Marketing side from the start up to the MOU