Leonora Busacca

Managed over 15 Accounts within EMEA and APAC Regions.

Increased turnover, by strengthen commercial relationship.

Communicated regularly with Partners for support and strategic planning.

Organized promotional events to increase sales volume.

Demonstrated products to show potential customers benefits and advantages and encourage purchases.

Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.

Met doctors and clinical staff that use the Company Products.

Provided sales training to distributors.

Established new business opportunities for company and partners.

Accelerated the use of products in the market through scientific sales and promotional efforts.

Maintained accurate records and meeting notes for closer follow-up of activities.

Attended trade exhibitions, conferences, and meetings to promote and grow the Company's business.

Close and detailed management of key-accounts/distributor partners in/across EMEA and APAC Regions.

Negotiated contracts and key terms of business partnership.

Worked towards annual targets from the various distributor markets responsible thereof.

Managed KOLs in various key markets to support promotional efforts.

Successfully presented clinical data and science to support the sales of products.

Established new business links to expand and grow the sales offering with partners.

Management of product life cycle for the Company products in the market -Market Analysis, Launch Planning through to Product Obsolescence - Full Product Lifecycle.

Negotiated contracts to arrive at the best deal for client and organization.

Took feedback from customers and share it with the internal organization.

Answered customers' queries about product specifications and their intended use.

Prepared budget reports as needed and required.

Handled product complaints.

Worked with distributors and partners to best understand financial modeling and financial analysis.

Applied Marketing and Sales strategies to engage in new business opportunities and develop existing accounts.

Managed over 30 customers calls/enquiries per day.

Maintained existing portfolio of customers.
Liaised with procurement team /supply chain advising sales data.

Required Rolling Forecast Data to Customers/per country. Entered Global Rolling Forecast master file into system. Connecting ROFO data to M&DP's activity.

Analyzed sales data per customer to optimize sales efforts and better identify customers' needs.

Managed complaints in coordination with Vigilance and Quality Dept.

Communicated to customers detailed information regarding their order status (following-up from Order placement to Shipment/invoice time).

Communicated to customers about the Company's shut off schedule.

Answered client questions regarding stock availability, special offer, logistics aspects.

Worked with the Marketing Dept. for staff's training, Arranged international Congresses and distributors' sale force training sessions.

Worked close with Finance Dept. on the occasion of Letter of Credit management and daily practice for standard Invoicing activities.

Checked Accounting documentation in accordance to Commercial Agreement terms, Incoterms, Fiscal local requirements.

Maintained supplies of sales presentation materials, including slides, corporate brochures, marketing materials and product samples (non-sterile).

Completed a broad variety of administrative tasks for the President & CEO including: managing an extremely active calendar of appointments; completing expense reports.

Composed and prepared correspondence that is sometimes confidential.

Arranged complex and detailed travel plans, itineraries, and agendas and compiled documents for travel-related meetings.

Planned, coordinated and ensured the CEO's schedule is followed and respected.

Communicated directly, and on behalf of the President and CEO, with Board members, Foundations, and others, on matters related to CEO's programmatic initiatives.

Prioritized and followed-up incoming issues and concerns addressed to the President, including those of a sensitive or confidential nature.

Provided a bridge for smooth communication between the President's office and internal departments.

Worked closely and effectively with the CEO to keep him well informed of upcoming commitments and responsibilities, followed up appropriately.

Acted having a sense for the issues taking place in the environment and keeping the President updated.

Provided leadership to build relationships crucial to the success of the organization, and managed a variety of special projects for the President, some of which having organizational impact.

Handled personal correspondence and other tasks that facilitate the CEO's ability to effectively lead the company.

Handled matters expeditiously, proactively, and following-through on projects to successful completion, often with deadline pressure.

Assisted in preparing brand plan and other business planning deliverables to support go-to-market approach activities.

Collaborated with brand managers and with Sales Force to gather requirements for implementation of Marketing channel-related activities.

Prepared and executed all required administrative documents and approvals in compliance with requirements and SOPs.

Monitored the channel budgets, coordinated with Finance to ensure alignment with planned channel spend.

Supported both Operative Marketing and Medical Marketing Team in planning and development of messaging, tools & materials, medical education programs, medical sponsorships, national & regional conferences to support sales force and stakeholders.

Built collaborative relationships with internal teams (sales, regulatory, market research, digital, finance etc) to support the implementation of the Marketing Dept. plans.

Oversaw day-to-day operations and work of lower-level staff.

Ensured compliance to organizational standards, including safety standards and client or customer communications.

Managed reports and personnel documents, including payroll.

Reviewed and filtered applications for potential new hires.

Assisted with procurement of necessary materials and equipment.

Created and delivered sales and financial reports on a predetermined schedule.