Letizia Matarrese
Rome
Summary
Adept at driving transformative business growth, I leveraged advanced analytics and exceptional team collaboration at Iccrea Banca Spa to enhance decision-making and operational efficiency. My expertise in data analysis and market analysis, combined with a proven ability to mentor and build relationships, has consistently delivered impactful results, fostering a culture of excellence and innovation. Personable business professional bringing successful [Number]-year career in financial roles within large and fast-paced corporations. Release-planning specialist trained in advanced Excel modeling. Creative solutions architect with real-time problem-solving flexibility. Proactive [Job Title] with [Number]+ years product management experience in small start-up business environments. Effective driver of product development lifecycle from concept to delivery. Communicative and collaborative with proven history of improving business operations to support corporate growth and revenue. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job Title] position. Ready to help team achieve company goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
33
33
years of professional experience
Work History
Head of Business Intelligence
Iccrea Banca Spa
11.2000 - Current
- Mentored junior analysts in best practices related to statistical modeling techniques, enhancing overall team competency levels.
- Managed relationships with external consultants and vendors, securing valuable resources at competitive rates while maintaining high-quality standards in deliverables received.
- Created a centralized repository for all relevant data sources to enable easy access for analysis purposes.
- Optimized data quality and accuracy by establishing rigorous data management protocols and governance practices.
- Championed a culture of analytics-driven insights, empowering employees to make informed decisions based on real-time data.
- Identified process improvement opportunities through analysis of complex datasets, translating findings into actionable recommendations for stakeholders.
- Streamlined data-driven decision-making processes for improved operational efficiency and profitability.
- Led business intelligence projects from inception through completion, ensuring successful delivery within scope, budget, and timeline constraints.
- Conducted regular training sessions for staff on utilizing business intelligence tools effectively, fostering a skilled workforce capable of leveraging data insights.
- Introduced automation in report generation processes, reducing turnaround time and increasing team productivity.
- Established performance benchmarks, using historical data analysis to inform future strategies and initiatives.
- Championed the adoption of agile project management principles within the Business Intelligence function leading to improved efficiencies in project delivery and resource allocation.
- Enhanced business intelligence capabilities by implementing advanced data analytics tools and methodologies.
- Served as a thought leader in the business intelligence community, staying abreast of industry trends and emerging technologies to maintain cutting-edge expertise.
- Partnered with IT to ensure seamless integration of business intelligence systems with existing enterprise applications for streamlined workflows.
- Evaluated vendor offerings to select the most appropriate business intelligence solutions that aligned with organizational goals and requirements.
- Collaborated with cross-functional teams to identify key performance indicators and develop comprehensive reporting solutions.
- Spearheaded the implementation of a scalable business intelligence infrastructure, supporting rapid company growth and expansion.
- Developed customized dashboards and visualizations for senior leadership, enabling timely identification of trends and opportunities.
- Provided strategic guidance to executive leadership on leveraging data-driven insights for competitive advantage, supporting informed decision-making at the highest levels of the organization.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Created dashboards to monitor and track key performance indicators.
- Collaborated with stakeholders to identify business needs and data sources.
- Utilized data visualization techniques to present and explain complex data sets.
- Generated standard and custom reports to provide insights into business performance.
- Created data models to support decision-making processes.
- Provided technical support for troubleshooting analytics and reporting issues.
- Identified patterns and trends in large data sets and provided actionable insights.
- Generated ad-hoc reports to evaluate specific business requirements.
- Updated and developed scripts and queries to extract and analyze data from multiple sources.
- Developed complex dashboard and reporting tools to track business performance metrics.
- Implemented business intelligence solutions to increase operational efficiency.
- Designed and developed data pipelines to acquire, clean and process data.
- Deployed predictive analytics models to forecast future trends.
- Optimized data access and storage to improve performance of analytics systems.
- Developed data mining algorithms to identify and classify patterns in data.
Head of Marketing and Market Observatory
Iccrea Holding SpA
01.2013 - 08.2014
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
- Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
- Revamped company website, enhancing user experience and improving site traffic metrics significantly.
- Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Led a team of marketing professionals for successful product launches and promotions.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Established targets for social media platforms to reflect business objectives.
- Developed and implemented targeted digital strategy to improve business performance.
- Oversaw [Number]-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Created and deployed successful strategies underpinning significant growth in [Type] and [Type] areas.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Collaborated with developers, advertisers and production managers to market products and services.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Consulted with product development teams to enhance products based on customer interest data.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Launched marketing activities for new product lines and market penetration.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Planned and executed events and marketing programs to increase qualified leads.
- Identified value propositions and key messages for company marketing campaigns.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Developed innovative and targeted collateral to support overall branding objectives.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Coordinated appointments and meetings for marketing director with [Number] active projects.
- Created and managed social media campaigns to increase brand engagement.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Devised content strategy to effectively engage target audiences.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Optimized email campaigns to increase open and click-through rates.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
- Mentored local personnel on best practices and protocols to maximize productivity.
Head of Loans Staff
Iccrea Banca Impresa
07.2008 - 12.2013
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Head of Business Development
Banca Agrileasing SpA
11.2000 - 06.2008
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
Senior Consultant, Advisory Services
Cap Gemini, Enterprise Solutions
03.1999 - 10.2000
- Devised innovative strategies to address complex challenges faced by clients, driving positive change within their organizations.
- Led cross-functional teams in implementing recommendations, achieving significant improvements in operational performance.
- Conducted in-depth market research and analysis to identify trends and opportunities for client growth.
- Collaborated with subject matter experts to ensure comprehensive understanding of client needs and industry best practices.
- Facilitated workshops for clients to promote knowledge sharing and collaborative problem-solving techniques.
- Delivered high-quality advisory services to clients across various industries, enhancing their competitive advantage.
- Mentored junior consultants, fostering a culture of continuous learning and professional development within the team.
- Evaluated the effectiveness of implemented solutions through ongoing monitoring and reporting, ensuring alignment with client objectives.
- Presented findings and recommendations to senior leadership teams, enabling informed decision-making processes.
- Implemented data-driven methodologies for analyzing client performance metrics, identifying areas for improvement or optimization.
- Assessed organizational risks and developed mitigation plans, safeguarding clients from potential threats.
- Negotiated contracts with vendors and suppliers on behalf of clients, securing favorable terms and cost savings.
- Improved client satisfaction by providing strategic guidance and expert advice on business operations.
- Provided thought leadership through publications, conference presentations, or webinars that showcased expertise in advisory services field.
- Supported internal initiatives such as developing training programs, updating company policies and contributing to the creation of marketing materials.
- Enhanced company reputation by contributing towards successful project outcomes which resulted in new client referrals.
- Managed multiple projects simultaneously while consistently meeting deadlines and delivering results exceeding client expectations.
- Built strong relationships with key stakeholders, ensuring long-term partnerships and repeat business.
- Streamlined internal processes to improve efficiency, reducing time spent on administrative tasks.
- Developed tailored solutions for clients, resulting in increased efficiency and profitability.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Established team priorities, maintained schedules and monitored performance.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Defined clear targets and objectives and communicated to other team members.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Developed detailed plans based on broad guidance and direction.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Launched quality assurance practices for each phase of development
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
- Managed senior-level personnel working in marketing and sales capacities.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
Analyst
Italian Competition Authority
09.1996 - 02.1999
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Implemented predictive analytics techniques that enabled proactive adjustments to business strategies based on emerging trends.
Organizational Assistant
National Social Insurance Agency
02.1991 - 08.1996
- Maximized resource allocation by tracking expenses against budgets regularly monitoring spending patterns throughout fiscal year.
- Assisted in the successful completion of projects by providing timely administrative support and problem-solving skills.
- Coordinated special events from conception to execution including venue selection, coordination with vendors, budget management, and event promotion efforts.
- Contributed creative solutions brainstorming sessions developing new strategies initiatives aimed improving departmental performance.
- Boosted team productivity by maintaining an organized workspace, managing supplies inventory, and keeping equipment in optimal condition.
- Expedited employee onboarding process by prepping orientation materials, organizing training sessions, and assisting with paperwork submissions.
- Managed complex travel arrangements for team members attending conferences or business trips, ensuring cost-effective solutions and minimal disruption to work schedules.
- Achieved greater levels of overall workplace efficiency through diligent attention detail all responsibilities ranging file organization deadline adherence.
- Enhanced team efficiency by coordinating schedules, meetings, and appointments for multiple staff members.
- Maintained strict confidentiality of sensitive company information while effectively handling tasks such as payroll processing or contract negotiations assistance.
- Contributed to a positive work environment with strong interpersonal skills and excellent customer service abilities.
- Supported executive staff by conducting research, preparing reports, and compiling relevant data for decision-making processes.
- Facilitated seamless communication between departments through clear documentation and effective correspondence.
- Demonstrated adaptability flexibility taking additional tasks as needed ensure continued operations during periods high workload staff absences.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
- Completed forms, reports, logs, and records to quickly handle all documentation for human resources.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Assisted coworkers and staff members with special tasks on daily basis.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Volunteered to help with special projects of varying degrees of complexity.
- Identified and recommended changes to existing processes to improve accuracy, efficiency, and quality service.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Managed filing system, entered data and completed other clerical tasks.
- Facilitated timely delivery of special projects to meet organizational and departmental objectives.
- Maintained inventory of office supplies and placed orders.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Served valued team member consistently offering support encouragement peers actively participating collaborative efforts towards shared goals.
- Improved project management with the creation of detailed timelines and task lists.
- Increased accuracy of company records by meticulously proofreading documents, updating databases, and reconciling financial information.
- Fostered strong relationships clients stakeholders alike consistently delivering exceptional customer service timely manner.
- Mitigated potential legal issues by assisting in drafting contracts, agreements, policies following company guidelines or industry regulations.
- Streamlined office operations by implementing efficient organizational systems and procedures.
- Established administrative work procedures to track staff's daily tasks.
- Liaised between clients and vendors and maintained effective lines of communication.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries.
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
- Performed research to collect and record industry data.
- Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
- Recorded new hires, transfers, terminations, changes in job classifications and merit increases to main human resources files.
- Increased office participation in special events by creating newsletter with detailed calendars and other office updates.
- Surpassed team goals by partnering with colleagues to implement best practices and protocols.
- Transcribed and organized information to assist in preparing speeches and presentations.
Education
MBA - Business Administration And Management
LUISS - Libera Università Degli Studi Sociali
Rome, Italy03.1997
Degree in Economics And Business - Economics And Business
Università La Sapienza
Rome, Italy07.1994
Skills
- Advanced analytics
- Data Analysis Expertise
- Report Development
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Attention to Detail
- Multitasking
- Multitasking Abilities
- Reliability
- Organizational Skills
- Team Collaboration
- Data and Analytics
- Decision-Making
- Relationship Building
- Team building
- Self Motivation
- Interpersonal Skills
- Analytical Thinking
- Project Management
- Market Analysis
- Stakeholder Communication
- Competitive Analysis
- Analytical Skills
- Intelligence Analysis
Timeline
Head of Marketing and Market Observatory
Iccrea Holding SpA
01.2013 - 08.2014
Head of Loans Staff
Iccrea Banca Impresa
07.2008 - 12.2013
Head of Business Intelligence
Iccrea Banca Spa
11.2000 - Current
Head of Business Development
Banca Agrileasing SpA
11.2000 - 06.2008
Senior Consultant, Advisory Services
Cap Gemini, Enterprise Solutions
03.1999 - 10.2000
Analyst
Italian Competition Authority
09.1996 - 02.1999
Organizational Assistant
National Social Insurance Agency
02.1991 - 08.1996
MBA - Business Administration And Management
LUISS - Libera Università Degli Studi Sociali
Degree in Economics And Business - Economics And Business
Università La Sapienza
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