Lidia Marseglia
Florence,
Summary
Social media manager with over 4 years of professional experience within the United Nations. Detail-oriented team player with strong organizational skills. Comfortable handling multiple projects simultaneously. Committed to setting and surpassing goals.
Overview
5
5
years of professional experience
Work History
Social Media Editor
United Nation's International Fund for Agricultural Development (IFAD)
03.2020 - Current
- Created and implemented impactful strategies to grow and maintain the organization's Twitter, LinkedIn, Instagram, and Facebook accounts, leading to a 180% boost in engagement on Twitter and Facebook, as well as a 20% rise on Instagram and LinkedIn within just one yea
- Developed and managed content calendars to establish timely and relevant posts.
- Strategized and crafted social media content packages along with Trello boards for over 20 social media activations and various campaigns, efficiently managing different projects concurrently.
- Produced multimedia content and visual assets, including videos and infographics tailored for different platforms.
- Developed tactics to harness the potential of and engage with influencers and IFAD's Goodwill Ambassadors and advocates.
- Developed an employee advocacy campaign to provide training, messaging, and content for staff members to post about IFAD on their social media channels.
- Engaged with stakeholders to strengthen donor countries' recognition and demonstrate impact of funding.
- Scheduled, proofread and checked social media and digital content.
- Monitored key indicators for social media efforts and reported on performance, adjusting tactics when needed.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Established a streamlined workflow with team members handling IFAD's Twitter accounts in various languages and regions, enhancing coordination to strengthen the organization's goals of multilingualism and decentralization.
Strategic Communications Intern - Media
United Nation's International Fund for Agricultural Development (IFAD)
04.2019 - 09.2019
- Prepared a daily media review of IFAD news mentions and trending topics for distribution to IFAD staff.
- Daily monitoring and indexing of IFAD news from national and international media outlets.
- Produced monthly and quarterly media statistics report using quantitative and qualitative analysis.
- Managed a media contact database (Vuelio) and distributed press releases, media advisories, and statements to targeted journalists lists;
- Researched and formulated targeted journalists lists.
Produced comprehensive media analyses to assess the impacts outcomes from the distribution of press releases. - Managed IFAD's Newsroom account.
- Transcribed interviews for IFAD's video team.
- Proof-read the Italian translation of press releases prior to dissemination.
Communications and Public Affairs Intern
United Nations Regional information Center for Western Europe (UNRIC)
07.2018 - 01.2019
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Created content for and managed UNRIC Italia’s social media channels (Facebook, Twitter, YouTube)
- Developed original content for articles, infographics, and flyers to vehicle messages on issues related to the work of the UN to a wide Italian audience.
- Wrote articles to summarize events organized by EU institutions and UN entities in Brussels.
- Maintained the website of UNRIC Italia, uploading content daily.
- Provided logistical support for events, conferences, and presentations.
- Liaised with experts to develop written or video interviews to mark international days.
Education
Master of Science - International Relations
LUISS University
Rome, Italy03.2019
Bachelor of Science - Political Science
LUISS University
Rome, Italy10.2016
Skills
- Social media scheduling (Sprout Social, Planable, Hootsuite)
- Social media listening (Pulsar)
- Social media analytics (Sprout Social, Hootsuite, Pulsar)
- Video making (InVideo, Veed)
- Graphic design (Procreate, Canva)
- Project management (Trello, Asana)
Volunteering
Volunteer for the National Model United Nations (NMUN) NY – New York, USA 07/2015 – 03/2018
NMUN is an international simulation of the United Nations that gathers more than 4000 students every year. Each student is assigned to a committee that is run by a volunteer committee director. My main responsibilities as a committee director included:
- Wiring a background guide on relevant international affairs related to the work of my committee.
- Running the committee during the conference, guiding the students' work as they analyzed the issues at hand to find collaborative and viable diplomatic solutions.
- Editing, proof-reading, and fact-checking the documents produced by the students.
- Providing logistical support at the UN Headquarter during the closing ceremony.
Languages
English
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
French
Elementary (A2)
Japanese
Beginner (A1)
Timeline
Social Media Editor
United Nation's International Fund for Agricultural Development (IFAD)
03.2020 - Current
Strategic Communications Intern - Media
United Nation's International Fund for Agricultural Development (IFAD)
04.2019 - 09.2019
Communications and Public Affairs Intern
United Nations Regional information Center for Western Europe (UNRIC)
07.2018 - 01.2019
Master of Science - International Relations
LUISS University
Bachelor of Science - Political Science
LUISS University
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