Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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Lindsay Andrews-Deidda

Florence

Summary

Freelance content writer producing SEO-optimised, authority-driven articles for the insurance and personal finance sectors. Conducts comprehensive research to deliver credible, informative content that aligns with brand voice.

Overview

2
2
Languages
11
11
years of professional experience

Work History

Freelance Content Writer

Sticky Content (PA Media Group)
01.2018 - Current
  • SEO-optimised, E-A-T content writing
  • Crafted and refined content for a leading UK price comparison platform
  • Performed SEO audits and edited content to enhance visibility and engagement
  • Researched authoritative sources to ensure content accuracy and credibility
  • Followed client’s style guidelines, tone of voice, and compliance requirements to maintain brand consistency.

Freelance Content Writer

Self-Employed
01.2016 - Current
  • Drafted B2C and B2B blogs to enhance reader engagement and drive traffic
  • Wrote product descriptions tailored to page layout and customer intent, improving conversion potential
  • Created meta descriptions that reflected page content for search snippets
  • Translated and refined press releases from Italian to English to maintain brand voice and clarity.

Freelance Writer

Silx Digital Advertising Services, Dubai
05.2019 - 04.2024
  • Created ghostwritten op-ed articles for Dubai CEOs to highlight leadership priorities
  • Drafted topical commentaries tailored for Dubai-based executives to support growth strategies
  • Wrote thought-leadership articles on Dubai wealth management to inform business set-up firms
  • Conducted extensive, authority-sourced research to obtain accurate information for complex and regulatory finance topics.

Education

Bachelor of Arts (hons) - English

Anglia Ruskin University
01-1999

Intermediate Diploma - Italian

Chartered Institute of Linguists

Skills

  • Content writing
  • Thought-leadership writing
  • Authority research and fact checking
  • Content strategy
  • Brand voice consistency
  • SEO auditing
  • Compliance adherence

LANGUAGES

English Native
Italian C2 - Proficiency

Timeline

Freelance Writer

Silx Digital Advertising Services, Dubai
05.2019 - 04.2024

Freelance Content Writer

Sticky Content (PA Media Group)
01.2018 - Current

Freelance Content Writer

Self-Employed
01.2016 - Current

Bachelor of Arts (hons) - English

Anglia Ruskin University

Intermediate Diploma - Italian

Chartered Institute of Linguists
Lindsay Andrews-Deidda