LIZETH BECERRA
Via Guglielmo Marconi #18 Arcugnano (VI)
Summary
Decisive leader with over 10 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives.
Overview
10
10
years of professional experience
12
12
years of post-secondary education
Work History
Pharmaceutical Sales Representative
Novo Nordisk S.A.
10.2016 - 01.2023
- Creative thinker and problem solving skills to identify innovative social media strategies
- Developed and implemented effective marketing plans involving regular physician visits to increase sales of drugs 22%
- Educated physicians and pharmacists on drug use, benefits, dosage and risks
- Tracked company inventory in multiple databases and prepared detailed reports
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs
Sales and Marketing Representative
GlaxoSmithKline Pharmaceuticals
08.2012 - 09.2016
- Analyzed sales and marketing data for improved strategies
- Cultivated and maintained strategic alliances with key partners and vendors
- Achieved sales goals, managed over 50 customer calls daily; increased sales by 15%
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Managed sales promotions and marketing strategies on major social media sites
- Communicated relevant information to internal and external stakeholders.
Education
Master in Private Law - Private Law
University of Los Andes
Bogotá, Colombia 08.2018 - 08.2020
Bachelor in Law - Law (Pre-Law)
University College of Cundinamarca
Bogotá, Colombia 01.2006 - 12.2015
Certificate in Digital Marketing
University of Maryland - EdX
Online 08.2024 - Current
Skills
- Digital Marketing
- Social Media Management
- Media Relations
- Graphic Design
- Client Needs Assessment
- Database Management
- Vendor Relations
- Sales Strategies
Languages
Spanish
Native or Bilingual
English
Professional Working
Timeline
Certificate in Digital Marketing
University of Maryland - EdX
08.2024 - Current
Master in Private Law - Private Law
University of Los Andes
08.2018 - 08.2020
Pharmaceutical Sales Representative
Novo Nordisk S.A.
10.2016 - 01.2023
Sales and Marketing Representative
GlaxoSmithKline Pharmaceuticals
08.2012 - 09.2016
Bachelor in Law - Law (Pre-Law)
University College of Cundinamarca
01.2006 - 12.2015
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