Lorenzo Molinari
Napoli
Profilo professionale
I hold a degree in Communication and Marketing Psychology from La Sapienza University, where I gained knowledge in areas such as persuasive communication, brand promotion, user experience design, service design, inferential statistics, neuromarketing, consumer psychology, and more. During my professional experience at NielsenIQ, a global leader in market research and consumer intelligence, I developed advanced skills in data analysis and the management of complex projects. I collaborated with multidisciplinary teams to provide strategic insights to clients, helping to enhance their marketing decisions and optimize their growth strategies. This experience allowed me to refine my analytical and problem-solving skills, as well as strengthen my ability to work in dynamic, results-oriented environments.
Panoramica
1
1
year of professional experience
1
1
Certification
Esperienza lavorativa
Consumer marketing insight intern
NielsenIQ
Milano
2024.05 - 2025.05
- Drafting monthly, quarterly, and annual reports, as well as analyzing client's KPIs to validate marketing activities.
- Analyzing the various communication channels used by the clients to promote their products and their results, identifying potential inefficiencies, and establishing appropriate marketing tools and strategies.
- Mitigating risks related to marketing plans by researching and processing mathematical and statistical data, analyzing market trends, and comprehensively monitoring competitors.
- Preparing market analyses, trend reports, and competitiveness assessments for assigned brands by analyzing sales data across various channels and studying their market positioning.
- Studying brand identity, market analyses, and benchmark to help improve products/services aligned with the client's mission and vision.
- Conducting market analysis, data collection, and statistical evaluations of sales performance for relevant product categories to identify new business opportunities.
- Experience with Microsoft Office, especially Excel for most of data operations and PowerPoint for reports. SPSS was my main professional tool to conduct data analysis.
- Main focus on FMCG clients but with also some Tech and Durables projects.
- Most common tasks: working on the questionnaire for the consumers, defining the Analysis Plan for the research, monitoring the field work, cleaning data and doing analysis, crafting a report in PowerPoint for the client
Istruzione
Master's degree - Communication and Marketing Psychology
Sapienza Università di Roma
Roma2024-03
Bachelor's Degree - Psychological Sciences and Techniques
Università Federico II
Napoli2021-07
High School Diploma - Scientific Studies, Applied Sciences specialization
Liceo Carlo Urbani
San Giorgio a CremanoCompetenze
- Communication and effectiveness
- Problem solving
- Teamwork
- Event management
- Empathy
- Trust
- Active listening
- Interpersonal relationships
- Client relationship management
- Communication
- Market analysis skills
- Multitasking abilities
- Proficiency in PowerPoint
- Market analysis on consumers and competitors
- Techniques and tools for market analysis
- Ability to unite
- Rigorousness
- AI integrated
- Curious
- Proactive
- No cultural boundaries
- Microsoft Office
- SPSS
- Data Visualization
- SQL
- R programming
Certificazioni
Pekit expert, International Digital Literacy Certification
Google Data Analytics Specialization Course (online course on the Coursera platform, provided by Google)
Marketing Strategy Specialization Course (online course on the Coursera platform, provided by IE University)
Languages
Italiano
Madrelingua
Inglese
Intermedio avanzato
B2
Cronologia
Consumer marketing insight intern
NielsenIQ
2024.05 - 2025.05
High School Diploma - Scientific Studies, Applied Sciences specialization
Liceo Carlo Urbani
Master's degree - Communication and Marketing Psychology
Sapienza Università di Roma
Bachelor's Degree - Psychological Sciences and Techniques
Università Federico II