Enhanced the brand positioning of 'Elite Veneers' through extensive market research and competitor analysis in the dental veneers sector.
Orchestrated successful product launches by collaborating with cross-functional teams to devise effective go-to-market strategies for dental veneers.
Amplified product awareness through the creation and execution of targeted marketing campaigns specifically tailored to dental veneers.
Spearheaded marketing initiatives aimed at enhancing the visibility and market performance of dental veneers.
Formulated and implemented go-to-market plans for dental veneers, ensuring internal organizational readiness for their introduction into the market.
Stage: Project Marketing Manager
Dunion Srl
01.2023 - Current
Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Planned, designed, and scheduled phases for large projects, including those related to Dunion's brands such as Marketing Therapy and Brands Creative Agency
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Met project deadlines without sacrificing build quality or workplace safety.
Established effective communication among team members for enhanced collaboration and successful project completion.
Currently spearheading a Dunion project involving the creation of a corporate spin-off, conceived following a comprehensive business analysis. Responsibilities include leading the creative development phase encompassing naming, brand identity, and marketing plan formulation. Additionally, overseeing human resource management to ensure optimal resource allocation and team efficiency.