Summary
Overview
Work History
Education
Skills
Languages
Timeline
Lorenzoni Silvio

Lorenzoni Silvio

Prato

Summary

Offer 17+ years of expertise in delivering business growth and profitability, surging sales up over 250%. Analyze data and shape and execute business and sales plans. Innovative thinker who finds and implements creative solutions to sales and marketing challenges.

A senior expertise in Sales and Marketing Management developed in multicultural environments of multinational companies as Johnson Outdoors and DeLonghi.

A skilled, dynamic, team-oriented leader with a multicultural approach and with a leadership founded on example bases.

Build acceptance and competency on changes by delivering training across the international regions and providing support resources.

Savvy in cultivating and growing relationships at all levels with clients and suppliers, managing sales from prospect through post-sale support, and ensuring an exceptional customer experience.

Foster a culture of commitment, accountability and shared success.

Overview

25
25
years of professional experience

Work History

International Sales Director

DeLonghi - Ariete division
Firenza
01.2014 - Current
  • Developed long-term client relationships to ensure client retention resulting in 20% increase in repeat business for European Market
  • Definition of new internal procedures that led to 25% increase in team productivity
  • Responsible for all strategic sales channels in area of responsibility to lead annual increase
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Trained and mentored sales partners resulting in 30% increase in team productivity
  • Operations - Commercial - Marketing activities and management to lead Brand awareness growth of 30%

International Sales Manager

Magniflex Spa
Prato
03.2013 - 08.2014
  • Hired, trained and managed salesforce of 8 agents
  • Implemented systems and procedures to increase sales.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Managed accounts to retain existing relationships and grow share of business.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Facilitated business by implementing practical networking techniques.

International Sales Manager & Business Developer

Esanastri Srl
Calcinaia (Pisa)
02.2012 - 02.2013
  • Developed relationships with clients and potential clients to improve business growth.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Hired, trained and managed salesforce of 6 agents.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Managed revenue models, process flows, operations support and customer engagement strategies.

Sales Director

Johnson Outdoors Marine Electronics Europe Srl
Viareggio
01.2010 - 01.2012
  • Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
  • Revitalized sales and marketing programs
  • Executed strategic plans for growth and new acquisitions.
  • Hired, trained and built high-performing team of 12 sales representatives.
  • Boosted profits through effective supervision of entire sales department.
  • Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
  • Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Utilized consumer trends to shape sales approaches.

Sales Area Manager

Johnson Outdoors Marine Electronics Europe Srl
Rosenheim
01.2006 - 01.2010
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Aquired over 120 active specialized Dealers and 3 Authorized Service Centers
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Executed proven strategies to hit sales quota and help company achieve goals.
  • Introduced cost-saving initiatives to reduce losses and increase profit margin.
  • Led targeted training programs to educate staff on product benefits and service capabilities.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
  • Prepared sales presentations for clients showing success and credibility of products.

Production Manager

JOMO Zuckerbaeckerei GmbH
Leobendorf
01.2003 - 12.2005
  • Management and control of production of different lines - Management; Guidance; Organization of team of 50 people
  • Determined suitable crew requirements, scheduled employees, and worked with human resources to meet changing production schedules.
  • Studied department operations to assist with development of new or improved methods of tooling and production processes.
  • Updated logs and submitted timely reports detailing activities in line with regulatory standards.
  • Prepared and maintained production reports and personnel records.
  • Managed continuous improvement initiatives to drive gains in quality, flow, and output.
  • Coordinated with other departments to align production with customer requirements.
  • Resolved issues quickly to maintain productivity goals.

Sales Promoter

VORWERK Folletto
Firenze
01.2002 - 02.2003
  • Customers Acquisition and direct sales
  • Visiting over 100 private customers per day making 3 daily product demonstration with sales results over 50%.
  • Prepared and delivered sleek and professional sales presentations to explain product benefits.
  • Resolved customer issues and concerns by listening attentively, identifying root issue and implementing best resolution possible.
  • Identified interest in customers by explaining products and services and initiating conversations.
  • Developed door-to-door distribution campaign to increase brand awareness.
  • Recommended specific product options to meet customer needs.

Warehouse Manager

JOMO Zuckerbaeckerei GmbH
Leobendorf
01.1998 - 03.2002
  • Responsible for team of 6 people
  • Business or sector Industrial bakery production
  • Business or sector Electronic Instruments for boats
  • Developed and maintained knowledgeable and productive team of employees.
  • Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
  • Integrated warehouse operations with existing and new business processes.
  • Completed timely and accurate daily logs to keep internal reporting accurate and track materials movements.
  • Coordinated driver dispatch to accomplish daily delivery requirements.
  • Redesigned warehouse layout to accommodate new equipment, maximize space utilization, and optimize processes.
  • Coordinated with vendors to verify timely delivery of materials and supplies, avoiding delays.
  • Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time.
  • Improved delivery plans with strong scheduling knowledge, organizational skills, and route development expertise.

Education

Business Certificate - Certificate in Sales Management: Trade Policies An

Il Sole 24 Ore, Milano (Italy)
06.2014

MBA - Master's Degree in Marketing And Sales

SDA Bocconi, Milano (Italy)
09.2012

College - Accounting And International Sales Degree

I.C.G. Toniolo, Massa (Italy)
07.1998

Skills

  • Leadership
  • Sales management
  • Business Strategy
  • Marketing
  • New Business Development
  • P&L Strategic Planning
  • Budget Management
  • Talent Selection & Development
  • Coaching & Mentoring
  • Contract Negotiation
  • Creating Estimates
  • Account Management
  • Business process improvement
  • Supply Chain Management
  • Customer & Stakeholder Relations
  • KPI Analysis

Languages

French
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
English
Upper intermediate (B2)

Timeline

International Sales Director - DeLonghi - Ariete division
01.2014 - Current
International Sales Manager - Magniflex Spa
03.2013 - 08.2014
International Sales Manager & Business Developer - Esanastri Srl
02.2012 - 02.2013
Sales Director - Johnson Outdoors Marine Electronics Europe Srl
01.2010 - 01.2012
Sales Area Manager - Johnson Outdoors Marine Electronics Europe Srl
01.2006 - 01.2010
Production Manager - JOMO Zuckerbaeckerei GmbH
01.2003 - 12.2005
Sales Promoter - VORWERK Folletto
01.2002 - 02.2003
Warehouse Manager - JOMO Zuckerbaeckerei GmbH
01.1998 - 03.2002
Il Sole 24 Ore - Business Certificate, Certificate in Sales Management: Trade Policies An
SDA Bocconi - MBA, Master's Degree in Marketing And Sales
I.C.G. Toniolo - College, Accounting And International Sales Degree
Lorenzoni Silvio