LUANA PAGLIANI
Milan
Summary
Global biopharma executive with 20+ years of experience spanning global, regional, and OpCo-level leadership across the U.S. and the EU. Proven ability to deliver business results in competitive markets through customer-driven strategy, cross-functional execution, and high-impact leadership. Passionate about building high-performing, trust-based teams that operate with integrity, transparency, and accountability. Strong track record of building strategies, delivering launches, navigating LOE scenarios, and managing complex portfolios in both rare and high-prevalence disease areas.
Overview
24
24
years of professional experience
Work History
Business Unit Director– Immunology IBD
Johnson & Johnson Innovative Medicine
Milan
01.2025 - Current
- Directed Tremfya launch with early access initiatives while managing Stelara LOE and P&L oversight.
- Developed share defense and tender optimization strategies to maximize value in competitive markets.
- Translated global and EMEA strategies into effective local execution, strengthening relationships with KOLs and stakeholders.
- Led and motivated a cross-functional team of over 50 members, cultivating a high-performance culture.
Business Unit Director – Neuroscience
Johnson & Johnson Innovative Medicine
Milan
10.2023 - 01.2025
- Directed Italian portfolio for depression, schizophrenia, multiple sclerosis, and myasthenia gravis.
- Managed commercial team of 55, executing lifecycle strategies for new launches and divestitures.
- Oversaw business planning and sales execution to achieve strategic goals.
- Facilitated cross-functional coordination to enhance operational effectiveness.
US Group Marketing Director – Retina Gene Therapy
Janssen / Johnson & Johnson
New Jersey
01.2022 - 12.2023
- Built U.S. commercial model and patient strategy for inherited retinal diseases.
- Led diagnostic and genetic testing strategy, early market development, and unbranded awareness campaigns.
- Developed relationships with patient communities and advocacy groups to support brand positioning and community engagement.
Global Commercial Leader – Retina Gene Therapy
Janssen / Johnson & Johnson
New Jersey
01.2019 - 12.2022
- Formulated global strategy, go-to-market model, and commercial readiness tools for three gene therapies.
- Directed brand creation, including naming, positioning, and planning for global rollout.
- Established global DTP campaign (EyesOnGenes.com), patient support blueprint, and Janssen’s inaugural Global Advocacy Council for ophthalmology.
Marketing Director - Global and US
Johnson & Johnson MedTech & Consumer Products
01.2012 - 12.2019
- Directed marketing strategy for wound closure, infection prevention, women’s health, orthopedics, and veterinary solutions.
- Launched STRATAFIX brands and delivered $100M+ growth.
- Developed digital patient education strategy (e.g., via BabyCenter.com).
- Created strategic partnerships with DePuy Synthes, generating $50M incremental revenue.
EMEA Marketing Manager – Vital Signs Devices
GE Healthcare
Milan
01.2011 - 12.2012
- Delivered 15% business growth through strategic market segmentation, pricing, and education initiatives.
National Market Development Manager – Obesity
Johnson & Johnson Medical
01.2002 - 12.2010
Product Manager – Harmonic Platform
Johnson & Johnson Medical
01.2002 - 12.2010
Sales Specialist & Field Trainer – Capital Equipment
Johnson & Johnson Medical
01.2002 - 12.2010
Education
Executive Programs - Dare to Lead
J&J Women’s Leadership Academy
01.2023
Mini-MBA - Digital Marketing
Rutgers Business School
01.2018
Executive Programs - Global Women’s Leadership
ASCEND
01.2018
Executive Programs - Marketing, Strategic Planning, Forecasting
01.2018
Master’s - Marketing & Business Communication
Cogno Institute
Rome01.2002
Master of Arts - Foreign Languages & Literature
Università Roma Tre
Rome01.2000
Skills
- General management and P&L leadership
- Global strategy execution
- Product launch and market access
- Competitive growth strategies
- Cross-functional leadership
- Talent development and ethical leadership
- Culture of accountability
- Rare disease and gene therapy expertise
- Immunology and CNS knowledge
- Operational experience in US and EU markets
Languages
- Italian, native
- English, fluent
- Spanish, fluent
- French, fluent
Awards
- Standard of Leadership Award – Global Patient Advocacy, 2020
- Marketing Mastery Award – Communication Excellence, 2016
- Standard of Leadership – Strategic Partnerships, 2016
- Standard of Leadership – Global Launch Excellence, 2014
Executive Programs
- Dare to Lead, J&J Women’s Leadership Academy, 2023
- Global Women’s Leadership (ASCEND), 2018
- Marketing, Strategic Planning, Forecasting, 2013-2018
Education And Leadership Development
- Mini-MBA in Digital Marketing, Rutgers Business School, 2018
- Master’s in Marketing & Business Communication, Cogno Institute, Rome, 2002
- M.A. in Foreign Languages & Literature, Università Roma Tre, 2000
Timeline
Business Unit Director– Immunology IBD
Johnson & Johnson Innovative Medicine
01.2025 - Current
Business Unit Director – Neuroscience
Johnson & Johnson Innovative Medicine
10.2023 - 01.2025
US Group Marketing Director – Retina Gene Therapy
Janssen / Johnson & Johnson
01.2022 - 12.2023
Global Commercial Leader – Retina Gene Therapy
Janssen / Johnson & Johnson
01.2019 - 12.2022
Marketing Director - Global and US
Johnson & Johnson MedTech & Consumer Products
01.2012 - 12.2019
EMEA Marketing Manager – Vital Signs Devices
GE Healthcare
01.2011 - 12.2012
National Market Development Manager – Obesity
Johnson & Johnson Medical
01.2002 - 12.2010
Product Manager – Harmonic Platform
Johnson & Johnson Medical
01.2002 - 12.2010
Sales Specialist & Field Trainer – Capital Equipment
Johnson & Johnson Medical
01.2002 - 12.2010
Executive Programs - Dare to Lead
J&J Women’s Leadership Academy
Mini-MBA - Digital Marketing
Rutgers Business School
Executive Programs - Global Women’s Leadership
ASCEND
Executive Programs - Marketing, Strategic Planning, Forecasting
Master’s - Marketing & Business Communication
Cogno Institute
Master of Arts - Foreign Languages & Literature
Università Roma Tre
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