Luca Alberton

• Contributed to planning and implementation of online marketing strategies for company's clients
• Involved in managing online advertising campaigns on various platforms, such as Google Ads and Facebook Ads, contributing to defining targets audience, setting budgets, and analyzing the results achieved
• Copywriting: Developed persuasive content for various communication platforms, such as websites, blogs, and social media
• Learned to write engaging texts tailored to target audience while maintaining a consistent style with company's image
• Market Research: Supported market research team in analyzing industry trends, collecting and processing market data, as well as creating reports and presentations
• Learned to use data analysis tools and contributed to interpreting data to formulate strategic recommendations
• Competitor Analysis: Collaborated in analyzing marketing strategies of company's main competitors, monitoring their online activities, and identifying best practices used
• Learned to critically evaluate strengths and weaknesses of competitors, proposing corrective actions and competitive strategies

Relevant Coursework of the bachelor:

• Statistics Informatics,
• Communication and persuasion
• Marketing communication,
• Cognitive psicology

• Financed my studies by working as tennis coach all over Europe
• Developed strong communication, leadership and time-managing skills
• Honed management and coordination abilities while planning sports events and analyzing athletes' performances.