Luca Dalla Villa
Padova
Profilo professionale
Professionista multilingue con eccellente padronanza di Office e Outlook. Abilità comunicative sviluppate durante esperienze internazionali, tra cui un tirocinio in Australia. Conoscenza fluente di inglese e spagnolo, buona conoscenza di tedesco e francese.
Panoramica
17
17
years of professional experience
Esperienza lavorativa
Actual, Lecturer
Ca’ Foscari Master Food & Wine
Venice
09.2022 - 01.2026
- I am very proud of this interesting challenge: I started a cooperation period with Ca’ Foscari University to learn what trade marketing in food industry means.
- Course in Trade Marketing & Distribution Strategies for Food & Wine Companies (2024);
- Module in Trade Marketing for Food & Wine for the international master’s degree - Venice and Strasbourg (2025)
Head of Trade Marketing and Normal Trade channel Manager
Witor’s
09.2023 - 12.2025
- Main responsibilities
- Planning trade marketing policies for all business channels
- Business analysis, forecasting & developing pop material
- Giving guidelines for sell out activities to Modern Trade & Normal Trad
- Defining strategies and developing OOH channel including travel retailers like (Autogrill, La Gardère, Chef Express and
- Responsible of companies’ shop (Corte de Frati & Gorizia) & e-shop online: 1,5 MIO € turnover in 2023.
- People directly reporting and coordinating 20 sales agents
- BEST ACHIEVEMENT
- Robust growth of E-commerce Website from 10k€ in 2022 to 100k€ expected in 2025 (CAGR +74%)
Head of Trade Marketing & E-commerce Manager
Valdo
Verona
12.2022 - 09.2023
- Planning trade marketing policies for all business channels: on & off premise;
- Defining brand -policies for domestic market and foreign markets;
- Giving guidelines for sell-out activities.
- Business development through the long-term partnership with #NicolasFeuillatte and #GerardBertrand
- Defining strategies and developing the online channel (Tannico.com, Vino.com, Callmewine)
- Valdo is a leading company in the Prosecco DOCG segment: 1st player in Italy and in
- BEST ACHIEVEMENT
- Create a close working team.
- New Circana Data report to have a more efficient and effective market view
- Develop the first tailored item for Chinese Market
Trade Mkg & E-commerce Developer
Morato Group
Vicenza
06.2017 - 12.2022
- Founder of trade marketing & customer fulfillment office
- MAIN TASKS
- Strategically define trade marketing policies for managed channels
- Define budget volumes and predict forecast predictions;
- Give guidelines for sell-out activities;
- Define assortment priorities;
- Implementing the perfect order method to define client priorities during shortage periods.
- BEST ACHIEVEMENT
- Leading role in the Business Intelligence (Power BI) set-up project
- Budgeting procedures: defining the right methods for budgeting
- Decomplexity Project to optimize brands and private label range.
Trade Marketing Professional Bakery
Barilla
Parma
11.2015 - 06.2017
- I dealt with the Bakery Trade Category for Rusks, Biscuits and Cereals managing important brands like PAVESI, MULINO BIANCO & GRANCEREALE
- My main activities were weekly sales forecasting, planning and organizing
- In-store promotion, trade category analysis with Nielsen Tools, budgeting & reporting
- BEST ACHIEVEMENT
- Tailored-size Rusks for Esselunga Customer
Sales Account
Barilla
Bergamo
02.2012 - 11.2015
- My main activities were Operational Marketing, Customer Management, in-store Promotions, Reporting and tracking of my activities through quantitative/qualitative analysis (sell out data, trade category trends etc.)
- Category Management implementation in different trade categories (Bakery, Pasta Meal)
- I managed a local deal point (Cash& Carry) developing in-store promotion and promotional actions.
- BEST ACHIEVEMENT
- First client of the area increased its turnover about +10% in gross sales and volumes in 3 years.
Trade Marketing Speciali & Cluster Team Manager
Sisal
Milan
04.2009 - 02.2012
- I had my first significant Trade Marketing experience.
- Declining Sisal Corporate Image inside Sisal’s Point of Sales by studying and
- POP materials (for instance Jackpot Board, Lottery Coupon’s Case, etc..);
- Business analysis of my activities to study strengths and weaknesses
- I trained two people during this period giving them more responsibilities and personal goals to achieve.
Istruzione
Associate degree - marketing & management
Università Ca’ Foscari Venezia
Venice01.2008
Associate Degree - Engineering & Management
TKK
HelsinkiLanguage High School Diploma - undefined
Badia Polesine
Rovigo01.2002
Competenze
- Fluent English both spoken and written (further developed during Erasmus period in Finland, thanks to the Internship in Australia and other periods abroad)
- Fluent Spanish spoken and written (I spent two months in Spain in 2006 and keep practicing with Spanish friends
- Good Knowledge in German & French written and spoken
- Excellent Knowledge of Office (Word, Excel, Power Point) and Outlook, Good Knowledge of SAP
- Doti comunicative
Formazione
- 2007 Training Period at New Realm Media Ltd (Brisbane, AU)
- Managing Websites and client-contacts.
- I worked for Alessandro Sorbello in Brisbane managing with a music festivals website. My job consisted in contacting big music event organizers in Australia or music venues to insert their contents in our website.
PERSONAL INTERESTS & ATTOIVITIES
- 2014 – 2015 Volunteering at Zatari Camp with International Civil Service, (Al Zarqa, Jordan)
- Work Camp in Belgium as volunteer in an Organic Farm. The main activities were 7 harvesting fruits, weeding and picking tomatoes. In the camp I was working with disabled people and political refugees.
- An experience in Jordan next to the Syrian Border helping war refugees.
- I feel lucky as I could realize one of my biggest dreams crossing SIBERIA & MONGOLIA by train
- In 2019, I could manage to make some roots of the Silk Roads in Uzbekistan (Samarcanda, Bukhara, Khiva)
- Very passionate in history, I like organizing tours inviting historians to last march I planned a tour in Rome where we discovered how Rome became the centre of Catholic Christianism thanks to Michela Ventriglia (a historian who works for “Passato & Presente” - RAI3).
- I give my consent for the handling of the personal information supplied, according to the provisions of law N. 675/96
Lingue
Inglese
Esperto
spagnolo
Esperto
Cronologia
Head of Trade Marketing and Normal Trade channel Manager
Witor’s
09.2023 - 12.2025
Head of Trade Marketing & E-commerce Manager
Valdo
12.2022 - 09.2023
Actual, Lecturer
Ca’ Foscari Master Food & Wine
09.2022 - 01.2026
Trade Mkg & E-commerce Developer
Morato Group
06.2017 - 12.2022
Trade Marketing Professional Bakery
Barilla
11.2015 - 06.2017
Sales Account
Barilla
02.2012 - 11.2015
Trade Marketing Speciali & Cluster Team Manager
Sisal
04.2009 - 02.2012
Associate Degree - Engineering & Management
TKK
Language High School Diploma - undefined
Badia Polesine
Associate degree - marketing & management
Università Ca’ Foscari Venezia