Salesforce
Luca Greco
Sales Manager South Europe
Santa Lucia di Piave
Summary
Hardworking and driven sales management professionals are equipped to revitalise sales operations and align procedures to maximise profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with an analytical and diligent approach to building and leading strong teams.
Overview
26
26
years of professional experience
12
12
years of post-secondary education
1
1
Certification
Work History
Sales Manager South Europe
COMPONENT HARDWARE GROUP
Breda
01.2014 - Current
- Leveraged over 10 years of strategic expertise within corporate strategy team, specialising in operations and industrial sectors, contributing to enhancement of organisational frameworks and profitability strategies
- Achieved 100% increase in revenue by time
- Setting specific targets for team and aligning them with corporate objectives
- Executed comprehensive analytical models, utilising advanced methodologies to derive actionable insights, fostering growth and efficiency in channels
- Cultivated strong international exposure, leveraging multilingual capabilities and global experiences to facilitate cross-cultural collaborations and business expansion efforts
- Conducted in-depth research and synthesised information from diverse sources to develop strategic perspectives and recommendations, contributing to critical business issue resolution and decision-making processes
- Collaborated with key business leaders in Marketing, P&L, Operations, and Supply Chain to develop actionable plans, aligning short-term objectives with long-term corporate vision
- Identified project plan gaps and efficiently managed risk mitigation strategies, ensuring adherence to project timelines and successful project completion
- Proactively identified, researched, and prioritised emerging strategic customer issues and opportunities, applying analytical rigour and creative problem-solving skills to address business challenges
- Produced executive-level communication materials facilitating decision-making processes and trade-off assessments, aiding in strategic decision-making
- Lead the assessment and evaluation of new business opportunities, including strategic partnerships, joint ventures, and mergers & acquisitions, contributing to corporate growth initiatives
- Designed and supervised field implementation of innovative programmes and ideas, ensuring effective testing and successful deployment
- Provided leadership by coaching and mentoring team members in strategic insights, elevating strategic competence of team
- Improved team productivity by 15% through regular evaluations and tailored coaching sessions
- Collaborated with leaders across organisation to share and implement best practices, fostering culture of continuous improvement
- Developed and cultivated strategic partnerships with field teams, fostering enhanced business opportunities and support, resulting in a 25% boost in overall team performance.
- Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success
Sales & Marketing Director EMEA
LBT EXCESS LIMITED Ltd.
Nicosia
10.2011 - 12.2014
- Sales and Marketing Strategies, Brand Management, Product Lifecycle Management, Remarketing, Business development, PR & Communication, Marketing initiatives, Brand engagement management, Director of team of Regional Sales Managers and MT Member of LBT Excess Ltd
- Managed 50 customers and increased sales by 15%
- Main coordinator of EMEA Asset Recovery LBT Excess Ltd Group
- Improved project efficiency with strategic planning, resource allocation, and time management practices
- Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management
- Established culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas
Asset Recovery Manager EMEA
LOGITECH SA
Nijmegen
06.2010 - 06.2011
- Sales of all unproductive assets and EOL products in all EMEA regions related to PLCM procedure
- Remarketing and channel brand marketing
- Develop of existing channel and generate new business in 'not traditional channels.' Analyse Market figures and trends in channels
- Main Developer of EMEA Logitech RMA procedure project in retail channel
- Main Developer of EMEA 'Reverse Sales & Logistics Programme on B-stock and D-stock
- Business Developer Manager for retailers, e-tailers return policy EMEA.
- Achieved higher success rates in recovering assets by leveraging advanced skip-tracing methods and tools
- Collaborated with cross-functional teams to improve internal processes for asset recovery management
Regional Sales & Marketing Manager for South European Market
APACER TECHNOLOGY BV
's-Hertogenbosch
10.2008 - 05.2010
- Re-organisation and increased presence in assigned market of reference
- Develop business in crisis period
- Re-structure and stabilise whole department and existing channel of local distributors
- Key Account Sales
- PR & Communication for South European Region
- Principal architect of e-tailers' business model
- Assessed competitor activity within the region regularly and formulated counter-strategies to maintain a competitive edge.
- Strengthened relationships with key clients through regular communication and face-to-face meetings, resulting in higher customer retention rates.
- Expanded market share by identifying new business opportunities and forging strategic partnerships with potential clients.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Led team of sales professionals to consistently achieve and exceed sales targets, driving company revenue growth
- Managed team of 4 regional sales representatives and consistently achieved high sales targets
- Increased regional sales by developing and implementing strategic marketing plans tailored to local markets.
Sales Coordinator for Italy & Germany
SEALED AIR BV
Nijmegen
10.2007 - 08.2008
- Order handling for all regions assigned in Italy for CSS & PPS
- Monitor and communicate status of open orders and Returned goods (RGA)
- Handle and/or communicate Customer's equipment failures
- Financial and sales data control
- CRM control
- General sales administration.
- Managed portfolio of key accounts, consistently hitting quarterly targets while maintaining excellent levels of customer satisfaction.
- Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Handled customer inquiries by staying up-to-date on market and industry trends and finding unique solutions to issues.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service
- Streamlined training processes for orders, tracking, expense recording and sale protocols to increase employee productivity and enhance sales
Area Sales & Marketing Manager for South Europe
GUANGDONG HGC Heating & Ventilation Co.
Lishui Town
01.2003 - 01.2007
- Guide and Coordinate 2 Agents and 2 Sub-Agents for South Italian market and 3 Sub-Agents for North African market
- Define and execute sales & marketing plan
- Verify and apply planned programme guidelines target
- Directional Customers Support
- PR and Communications
- Coordination of technical service team
- Agents training and instruction of new-sales-tech
- Direct reporting line to general manager.
- Improved customer loyalty by implementing effective email marketing campaigns and personalised offers.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain competitive edge in market space.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
Junior Buyer
T-SERT SRL
Milan
01.2002 - 01.2003
- Tracking market conditions, price trends, and futures markets
- Responsible for purchase of Commercial air conditioning systems units
- To accomplish these tasks successfully, extra-collaboration with sales manager and sales department
- T-SERT SRL is main shareholder of EXPERT ITALIA household-electric equipment.
Sales & Marketing Manager for Italian Market
AIR SUN LTD
Nicosia
01.1998 - 01.2002
- Analyse and coordinate Sales for company
- Responsible for entire life cycle of products, including acquisition, distribution, internal allocation, and delivery
- Net sale organisation and market resources for distributors and dealers
- Marketing's plans Applications, PR and Corporate Communication, Sales field Support
- Developed strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Conducted competitive analysis to identify market trends and capitalise on emerging opportunities for growth.
Education
M.D. - Master in Business Administration
University of Cumbria
Carlisle, United Kingdom 01.2021 - 04.2023
M.D. -
Università Degli Studi Di Parma
Parma, Italy 01.1998 - 04.2003
Bachelors in accounting -
Istituto Tecnico Commerciale “Calò”
Francavilla Fontana, Brindisi, Italy 01.1985 - 04.1989
Skills
KPI Tracking
undefinedNative Languages
- Italian
- Modern Greek
Other Languages
- English, C2-Level, C2-Level, C2-Level
- French, A2-Level, A2-Level, A2-Level
- Spanish, A2-Level, A2-Level, A2-Level
- Dutch, A2-Level, A2-Level, A2-Level
Computer Skills And Competences
Demonstrated adeptness in advanced analytical techniques and modeling, translating complex data into actionable business strategies., Strong communicator fostering collaboration, navigating cross-functional teams, and exhibiting maturity and good judgment in decision-making processes., Thrived in dynamic, fast-paced environments, adeptly multitasking while consistently delivering results and maintaining a sharp focus on strategic goals., Merged strategic vision with operational detail, converting analytical findings into impactful business insights, fostering actionable strategies., Showcased excellence in prioritization, consistently delivering results aligned with organizational objectives.
Proficient Skills
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Advanced Skills
Data analysis and visualisation tools (Power BI)
Familiarity With Systems
- CRM systems (Salesforce)
- Enterprise resource planning (ERP) systems (SAP, Oracle)
Social Skills And Sports
- Volunteer Firefighter
- Powerlifting
- UEFA 'B' soccer trainer
Military Career
Component of 'Arma dei Carabinieri' for the law explanation military career on 5th BTG. 'G.O.A.L' Project Tutor during the permanence in the Army.
Availability To Travel
Availability to travel.
Availability To Relocate
Availability to work and relocate worldwide
Personal Information
- Place of Birth: Italy
- Date of Birth: 07/27/1971
- Nationality: Italian
- Driving License: B European category
- Work Permit: I authorize the processing of data in accordance with the privacy regulation_UE_2016_679 of 25 May 2016.
Training
2021, actual, Self Awareness
Disclaimer
I declare under my responsibility that, what is reported in my CV is true pursuant to and for the purposes of articles 46 and 47 of the Decree of the President of the Republic December 28, 2000, n. 445 (Consolidated text of legislative and regulatory provisions on administrative documentation), aware of the criminal responsibility for issuing false declarations provided for in Article 76 of the Presidential Decree.
Software
Power BI
Oracle
SAP
Microsoft 365
Certification
FCPA, Component Hardware Group
Timeline
M.D. - Master in Business Administration
University of Cumbria
01.2021 - 04.2023
FCPA, Component Hardware Group
02-2014
Sales Manager South Europe
COMPONENT HARDWARE GROUP
01.2014 - Current
Sales & Marketing Director EMEA
LBT EXCESS LIMITED Ltd.
10.2011 - 12.2014
Asset Recovery Manager EMEA
LOGITECH SA
06.2010 - 06.2011
Regional Sales & Marketing Manager for South European Market
APACER TECHNOLOGY BV
10.2008 - 05.2010
Sales Coordinator for Italy & Germany
SEALED AIR BV
10.2007 - 08.2008
Area Sales & Marketing Manager for South Europe
GUANGDONG HGC Heating & Ventilation Co.
01.2003 - 01.2007
Junior Buyer
T-SERT SRL
01.2002 - 01.2003
Sales & Marketing Manager for Italian Market
AIR SUN LTD
01.1998 - 01.2002
M.D. -
Università Degli Studi Di Parma
01.1998 - 04.2003
Bachelors in accounting -
Istituto Tecnico Commerciale “Calò”
01.1985 - 04.1989
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