Luca Lorenzato

Digital Architect Consultant
gen 2024 - today

Leading the technical strategy and system integration architecture for Bally's global
e-commerce ecosystem.

- Designed and implemented a data orchestration platform on Azure Synapse to synchronize
product catalogs, inventory, orders and payments across ERP, PIM, Shopify and
third-party marketplaces — managing automated data flows across 24+ international markets
- Built scalable payment and order orchestration APIs to handle capture, refunds,
transaction reconciliation and fulfillment across multiple payment providers
- Defined sprint planning, backlog prioritization and delivery processes with internal
teams and external suppliers to meet business time-to-market targets
- Improved PIM/DAM integration with retail and wholesale platforms
- Driving omnichannel automation, CRM/CDP integration and SEO/performance optimization
across all digital touchpoints

Omnichannel Consultant
nov 2021 - dic 2023

Joined as the technical consultant to define and implement Bally's omnichannel strategy
and migrate the e-commerce platform to Shopify Plus.

- Led the Shopify Plus implementation project for multi-country, multi-currency and
multi-language operations
- Designed and implemented integration flows using Microsoft Azure Integration Services
(ESB) to connect corporate systems with online channels
- Defined omnichannel business processes to unify online and retail operations
- Integrated PIM/DAM systems with the new e-commerce platform
- Agile Project Management

Usually in my role of IT Consultant I'm in charge of the following activities to be implemented in the Company:

- Agile Workflow

- IT standard work processes

- IT standard methodologies and tools

- Priorities and pipelines definitions

- Partner assestment and review

- Time / Budgeting review

- Business to IT request analisys

- Tech lead reference for project

Senior e-commerce architect working on Magento and Shopify Plus projects for the
agency's client portfolio.

- Designing and implementing e-commerce solutions on Magento and Shopify Plus
- Defining platform architecture, custom module development and third-party integrations
- Supporting clients on internationalization, multi-store setup and performance
optimization

Independent e-commerce consultant and solutions architect, working directly with brands
and companies on platform integration, internationalization and digital operations.

- Designing system integration architectures connecting ERPs, PIMs, payment gateways
and marketplaces with e-commerce platforms
- Advising on technology strategy, platform selection and scalable architecture for
international e-commerce operations
- Managing end-to-end project delivery from technical specification to production
deployment

Director of Research and Development
giu 2017 - mar 2018

Led the R&D function to evaluate emerging technologies and define the company's
technical innovation roadmap for e-commerce services.

- Researched and prototyped new solutions to expand the company's service offering
- Evaluated new platforms, tools and integration patterns for the e-commerce portfolio

Partner and CdA Member
gen 2013 - mar 2018

Board member contributing to the company's strategic direction and growth from a
startup team into a structured e-commerce agency.

Chief Operations Officer
ott 2016 - giu 2017

Oversaw daily operations, delivery processes and resource allocation across all
client projects.

- Defined and optimized development and delivery workflows across multiple concurrent
e-commerce projects
- Coordinated cross-functional teams (development, design, marketing) to ensure
on-time delivery
- Managed relationships with external suppliers and technology partners

IT Director
feb 2015 - ott 2016

Led the technical department, defining technology strategy and architecture standards
for the company's growing e-commerce portfolio.

- Defined the technical stack and architecture guidelines for all client projects
- Managed the development team, hiring and mentoring junior and senior developers
- Introduced structured development processes (version control, code review,
deployment pipelines)

Developer Team Leader
gen 2013 - feb 2015

Transitioned from senior developer to team lead, managing a growing development
team while maintaining hands-on technical delivery.

- Led a team of developers on multi-brand, multi-market Magento e-commerce projects
- Defined technical specifications and supervised code quality across projects
- Acted as the technical reference point for client-facing discussions

Magento Senior Developer
ott 2009 - gen 2013

Joined as one of the first developers, building the company's e-commerce practice
on Magento from the ground up.

- Developed custom Magento modules for shipping, tax calculation, product import
and checkout flow extensions
- Configured multi-language, multi-store and multi-brand Magento platforms for
international markets
- Built SEO modules for automated URL rewrite management and metadata optimization