Luca Rabboni
Milan
Summary
Passionate about numbers, after a master degree in Marketing and Communication I deep dived into more technical topics related to data and technology. My goal is to create tailored projects and ecosystems to support Brands growing their business. Understanding the story behind data I help Clients to consolidate their relationship with customers providing a consistent experience and communication. My approach is very concrete and results-oriented. I think that every goal is reached through a great team work.
Overview
13
13
years of professional experience
Work History
Head of Analytics & CRO
Havas Media
01.2024 - Current
- Team and P&L management
- Project coordination across different service lines: data, media and creative
- Data Strategy definition and implementation
- New business and products development
- Clients advisory and suppliers relationship
- CX Optimization
Analytics, CRO & Delivery Director
Dentsu
10.2017 - 01.2024
- Team and P&L management
- Project coordination across different service lines: data, media and creative
- Data Strategy definition and implementation
- New business and products development
- Clients advisory and suppliers relationship
- CX Optimization
- Coordinating Delivery Team for end to end data and IT projects
- Development of Merkle Brand
Senior Digital Analytics Consultant
Dentsu
06.2015 - 12.2016
- Data architecture and KPIs definition
- Analytics implementation - Google Analytics, Adobe Analytics, Matomo, Piwik
- Tagging & Tag Management Solutions
- Reporting, insight generation and data visualization with focus on e-commerce
- A/B testing definition, implementation and evaluation
Digital Analytics Specialist
Wavemaker
01.2013 - 05.2015
- Technical analytics implementation
- Campaign monitoring and tracking
- Analytics reporting to support business strategy
Media Planner
Wavemaker
02.2012 - 12.2012
- Planning and budget allocation for online and offline campaigns
- KPIs monitoring and competitive analysis
Education
Business Communication & Marketing -
Università Degli Studi Di Milano
Milan12.2011
Communication & Sociology -
Università Degli Studi Di Milano
Milan12.2008
Skills
- Complex Problem Solving
- Team Management
- Tag Management Solutions
- Analytics Tools
- A/B Testing
- Data Strategy & Architecture
- Javascript & R
- P&L management
- Commerce & CRM
Languages
Italian
English
Hobbies and Interests
- Music addicted
- Sport lover (I play waterpolo)
- Technology passionate
- Whisky estimator
Timeline
Head of Analytics & CRO
Havas Media
01.2024 - Current
Analytics, CRO & Delivery Director
Dentsu
10.2017 - 01.2024
Senior Digital Analytics Consultant
Dentsu
06.2015 - 12.2016
Digital Analytics Specialist
Wavemaker
01.2013 - 05.2015
Media Planner
Wavemaker
02.2012 - 12.2012
Business Communication & Marketing -
Università Degli Studi Di Milano
Communication & Sociology -
Università Degli Studi Di Milano
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