Lucilla Casini
Roma
Summary
• Seeking a stimulating role in Inside Sales, Sales Support, or Contract Management, where I can apply and enhance my skills in sales, sales team support, negotiation, customer relationship management, and commercial process optimization.
• Looking for an opportunity in a dynamic, results-driven environment, with a strong focus on achieving concrete goals and improving process efficiency.
• Sales professional with strong communication and empathy skills, able to build lasting relationships, foster trust, and make a tangible contribution to business success.
Overview
12
12
years of professional experience
Work History
Responsabile Marketing and Sales
Fisiomedical
09.2023 - 08.2024
• Coordinated marketing and sales strategies to position the brand as a market leader.
• Increased customer flow through partnerships with doctors, physiotherapists, sponsors, and other partners.
• Managed direct marketing activities such as newsletters, events, and open days to support the sales team.
Account Manager – Sales and Advertising
Piemme Media Platform
06.2023 - 12.2023
• Identification of potential clients and new business opportunities
• Conducted negotiations with clients, securing advantageous commercial agreements
Marketing Consultant
Il Romanista Srl
11.2017 - 08.2022
• Designing and managing the company’s marketing plan, coordinating a team of 4 people.
• Developing advertising campaigns, managing the budget, liaising with suppliers, and managing e-commerce.
• Managing digital subscriptions, direct sales activities, CRM, and customer support.
• Coordinating the advertising agent network, organizing events with stakeholders, fans, and business partners.
• Analyzing the target audience, purchase behaviors, and user navigation to shape strategies in line with emerging trends.
Inside Sales
L’IsolaBella
01.2013 - 12.2014
• Supporting the sales team with market information acquisition and the creation of competitive strategies.
• Collaborating with the sales department to optimize business opportunities, managing leads, and defining actions to achieve commercial goals.
• Internal and external communication with clients and sales for order confirmations.
Sales Support Specialist
Festival del Sorriso
01.2013 - 11.2013
• Collaborating in the advertising promotion of the event through radio, social networks, and promoters.
• Supporting sales activities to maximize the event's visibility.
Skills
Cold calling
Sales
Social media management
Microsoft Office
CRM systems
Salesforce
Customer relationship management
Contact database management
Ability to work independently
Client portfolio management
Supplier relationship management
Digital advertising
Motivational skills
Negotiation and contracting skills
Target-oriented
Willingness to travel
Own means of transportation
Category B driving license
Languages
Italiano
Inglese
Custom
- https://www.linkedin.com/in/lucilla-casini-353313348/
- https://www.lucillacasini.com
PROTECTED CATEGORIES (L.68/99)
I belong to the protected categories under Article 1 of Law 68/99, with no physical disabilities or limitations in mobility or performing tasks.
Personal Information
EDUCATION AND TRAINING
• Master's Degree | The Rhythm of the Team – Group Management
• Master's Degree | Negotiating Leadership Style
• Master's Degree | Problem Solving
• Master's Degree | Time Management
• Master's Degree | Communication
• Master's Degree | Situational Leadership
• English Language Course
• British Institute
• Certification obtained
Hobbies and Interests
• Passion for technology and innovation
• Commitment to environmental sustainability
• Love for volunteering and social activities
• Interest in theater, music, photography, and artistic expressions
• Passion for travel and discovering new cultures
Disclaimer
I authorize the processing of my personal data in accordance with Article 13 of Legislative Decree 196/2003 and Article 13 of the GDPR (EU Regulation 2016/679) for the purposes of recruitment and personnel selection.
I authorize the processing of the personal data contained in this CV for the purposes of recruitment and personnel selection.
Timeline
Responsabile Marketing and Sales
Fisiomedical
09.2023 - 08.2024
Account Manager – Sales and Advertising
Piemme Media Platform
06.2023 - 12.2023
Marketing Consultant
Il Romanista Srl
11.2017 - 08.2022
Inside Sales
L’IsolaBella
01.2013 - 12.2014
Sales Support Specialist
Festival del Sorriso
01.2013 - 11.2013
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